artificial intelligence and cross cultural communication

application of AI on cross cultural communication

1. Application and Ramification of Artificial Intelligence on Cross- Cultural Communication of intangible Cultural Heritage Presented by Dr. Dushmanta Kumar Pattanaik Swarup Pradhan NIIS Institute of Business Administration, Bhubaneswar Xavier International Conference on Artificial Intelligence-2024

2. Introduction Reading, presentation , dissemination and promotion of intangible cultural assets Urok practice of Bago tribe and Kalinga Tribe province of Philippines Urok :- Custom of offering financial to each member of tribal group during marriage, residency and death (Developing a community identity) Communication competencies ( ability to use all types of language activities like reading, listening and speaking) The results of this study are to effect few skillful strategies for teaching foreign languages at the local and global level Human and machine interaction (It has become a new area of research of future years) The role of teachers may shift to those of supervisors, designing and selecting machine- guided infrastructure maintaining student progress providing support.

3. De-construction of the application of AI in the cross cultural Communication of Intangible Cultural heritage Intangible Cultural heritage means conventional aspects of culture that exists in an immaterial form and are strongly linked to peole ‘s daily life Crystalization of collective and individual social practice Oral tradition, traditionally preferred arts, cultural events, festivals, faith , knowledge, crafts, techniques, cultural spaces. They need a material medium to be expressed

4. Cultural remnants to be encoded, transmitted and decoded. Non - material cultural factors must possess three characteristics of inheritance, variation and selection Intangible cultural heritage cannot be separated from subjective, initiative of human beings, as they are the main carriers of it Different cultural backgrounds and their own time factors make the dissemination of intangible cultural heritage a dilemma. E.g outlook of life , legal process, values and way of thinking The success of intercultural communication depends on whether the intercultural system is recognized by other people in other countries. AI refers to the intelligent behaviour of artificial objects, including perception, reasoning learning , communication and behaviour crumple situations.

5. Advantages of AI in disseminating intangible cultural heritage Objective and true Digitally record the text, figures and sound of intangible cultural heritage ( to restore the historical style of the time optimally) Various forms Not confined to understanding of words but can selectively expand to various communication methods as images, sound, videos, etc. Convenient storage Preserve a large number of fragmented intangible heritage at a low cost. Interactive function New media such as internet and mobile phones broadens the audience the base and understanding of intangible heritage Entertainment Novel and entertaining form of accepting the new thing can change people 's life views in cultural heritage, stimulate interest , increase attention and acceptance. Gets rid of the limitations of traditional keyboard and mouse and use of body language, voice and gestures, giving people an immersive illusion. Virtual reality is a device applied technology which has features like immersion sensory , conceptual and interactive. It breaks through the limitations of traditional static display of intangible cultural heritage.

6. Interaction and impact of intangible cultural heritage protection

7. Methodology This research paper is the outcome of the survey conducted on 200 people, in and around Bhubaneswar, a survey on a group of arts and crafts museums and public places. T he arts and crafts museum group has a relatively wide audience, among which the youth and middle-aged and young people account for more than half. It is seen from the data collected that for local tourists, they mainly come to visit relevant intangible cultural heritage through the introduction of friends, accounting for 50%., Internet information (38%), and other media (20%) to visit. It can be seen that the proportion of visitors who know very well is very small, no more than 5%.

8. Conclusion Globalization , internet, cross cultural communication People across the globe use various means and methods to record, dissemination to preserve ancient heritage Introduction of AI reduces misreading, rejection, anxiety and conflict between culture Realization, understanding , adaptation, ideation and integration between cultures.