Asia Rowe's Personal Brand - Presentation & Portfolio I

My personal brand is built on being a leading advocate in sports and entertainment, known for driving transformative impact, championing ethical practices, and fostering innovation to shape the future of these industries and empower client success.

1. Asia Rowe’s
Personal Brand
By: Asia Rowe

2. Career Goal: Entertainment and Sports Law
•Short-Term Career Goal:
•I’m focused on finishing my Entertainment Business degree by
Spring 2026 with a GPA of 3.5 or better. I’m also preparing for
the LSAT and aiming for a score around 165. In the meantime, I’ll
be looking into law schools, networking with professionals, and
pursuing internships to get ready for starting law school in Fall
2026.
•Long-Term Career Goal:
•After graduating from law school by 2029 and passing the bar
exam, I want to become an entertainment attorney and also get
certified as a sports agent. By 2032, my goal is to have my first
client as a sports agent. I’ll focus on gaining experience, building
a strong network, and improving my skills to make this happen.

3. PROFESSION
•Occupation
Attorney
Potential Job Titles
Entertainment Attorney
Sports Agent
Legal Counsel

4. TARGET AUDIENCE
Artist Athletes Sports TeamExecutivesBusinessesStartups

5. Nicole Lynn Nina Shaw
1. Industry Experience:
Role: Sports Agent
Notable Clients: Nicole Lynn has represented prominent NFL players and other athletes,
including top draft picks.
Career Path: Lynn began her career as a sports agent at Young Money Sports, a division of
Young Money Entertainment. She quickly made a name for herself in the competitive field
of sports representation.
2. Education:
Undergraduate: Bachelor’s degree in Communications from the University of Houston.
Graduate: J.D. from the University of Oklahoma College of Law.
3. Leadership / Noteworthy Experience:
Young Money Sports: Helped the agency grow its roster and enhance its reputation.
First Black Woman: Notably, she is one of the first Black women to represent NFL players
in the league, breaking significant barriers.
4. Skills & Proficiencies:
Negotiation: Highly skilled in negotiating contracts and endorsements for athletes.
Client Management: Known for strong client relationships and strategic career
management.
Representation: Expertise in navigating complex legal and business aspects of sports
representation.
5. Overall Online Presence:
Social Media: Active on platforms like Instagram and Twitter, where she shares updates
about her career, client successes, and industry insights.
Media: Featured in various sports and business publications, highlighting her
achievements and contributions to the industry.
Sources: Forbes, The Athletic, University of Oklahoma College of Law, CNN
1. Industry Experience:
Role: Entertainment Attorney and Co-Founder of Del Shaw Moonves Tanaka Finkelstein &
Lezcano.
Notable Clients: Represents a broad range of high-profile clients in the entertainment industry,
including actors, producers, and writers.
Career Path: Shaw has had a distinguished career in entertainment law, working with major
figures and companies in Hollywood.
2. Education:
Undergraduate: Bachelor’s degree from the University of California, Berkeley.
Graduate: J.D. from the University of Southern California Gould School of Law.
3. Leadership / Noteworthy Experience:
Co-Founder: Co-founded a prominent law firm specializing in entertainment law, which has built
a strong reputation in the industry.
Diversity Advocate: Active in advocating for diversity and inclusion within the entertainment
industry.
4. Skills & Proficiencies:
Legal Expertise: Deep knowledge of entertainment law, including contract negotiation,
intellectual property, and rights management.
Strategic Counsel: Provides high-level strategic advice to clients on their careers and business
ventures.
Industry Relationships: Extensive network within the entertainment industry.
5. Overall Online Presence:
Social Media: Less prominent on social media compared to Lynn, but maintains a professional
online presence.
Media: Frequently cited in industry publications and interviews, reflecting her influence and
expertise in entertainment law.
Sources: Variety, Hollywood Reporter, University of Southern California Gould School of Law,

7. IDENTITY
Core Values
•Passion
•Integrity
•Diversity & Inclusion
•Innovation
•Breaking Barriers
Golden Circle
•Why: I’m driven by a desire to empower individuals through
ethical and innovative representation, helping them reach their
highest potential and make a significant impact in their fields.
•How: I achieve this by focusing on my clients, conducting thorough
research, developing tailored strategies, and maintaining
transparent communication. My goal is to ensure that every action I
take aligns with my clients’ best interests and supports their long-
term success.
•What: I offer expert legal representation and strategic career
management in sports and entertainment, guiding clients through
complex legal and business challenges to help them thrive.
Vision
I aim to be recognized as a leading advocate in sports
and entertainment, known for my transformative
impact and unwavering commitment to ethical
practices. I want to shape the future of these industries
by fostering innovation and supporting my future
client's success.
Guiding Principle
My guiding principle is to act with strong integrity,
putting my clients’ well-being and success at the
forefront of everything I do. This principle shapes
my professional conduct and decision-making.
Passion
I’m passionate about mentoring clients and helping them navigate complex
challenges. The excitement of guiding them through their careers and
seeing them achieve their goals drives my enthusiasm and commitment.
Super Power
My superpower is building deep, trust-based relationships with people and will be with
my clients, combined with my expertise in managing complex legal and business
situations. This unique combination allows me to provide exceptional value and achieve
outstanding results.

8. PROMISE & POSITION
PROMISE
I help clients in sports and entertainment achieve their highest potential by
providing expert legal representation, strategic career management, and
fostering strong, trust-based relationships.
Position
Trailblazing Client Champion

9. NETWORKING
Industry Events
Networking Event: Sports Business Summit
•Date: September 25-27, 2024
•Location: Los Angeles, CA
•Objective:
Gain insights into industry trends and network with key
figures to identify growth opportunities and enhance
professional connections.
Professional Organizations
The Gathering Spot
•Date: Ongoing Membership
•Location: Atlanta, GA
•Objective:
Connect with influential professionals and leaders in sports and
entertainment to explore collaboration opportunities and expand my
network.
Elevator Pitch
Many professionals in sports and entertainment face challenges finding legal and
strategic support that truly understands their unique needs. I offer a personalized
approach that not only addresses immediate concerns but also respects and values each
client’s true self. I’m passionate about helping clients navigate their careers
authentically and achieve meaningful success.
Mentorship
Seek guidance from industry leaders to gain valuable insights and support
for my professional growth in sports and entertainment.
Source: The Gathering Spot, Sports Business Summit, Personal Branding for Dummies, Positioning: The Battle of Your Mind

10. DIGITAL MARKETING
Online ID Calc Scores
1.Visibility: Low
2.Relevance: Average
3.Purity: Low
4.Diversity: Average
5.Validation: Zero
Brand Archetype
Brand Archetype – Magician
This archetype is all about transformation
and making dreams come true by
revealing what others cannot see.
Magicians use their gifts to enchant and
inspire others, guiding them through a
journey of growth and discovery.
Digital Marketing Strategy to Improve Online ID Calculator Scores
While Exuding Brand Archetype
Focus Variables: Visibility & Validation
Type of Content:
I will regularly produce podcast episodes that cover topics related to transformation and personal
growth. These will be available for listening on podcast apps and as video recordings on YouTube.
Primary Tools of Distribution:
To promote and share my content, I’ll use YouTube for video content, Instagram for engaging visuals and
updates, and LinkedIn to connect with professionals and share industry insights. This multi-platform
approach will help me build a comprehensive online presence and enhance my visibility and credibility. Sources: Content Marketing, Institute, Kaye Putman, BrandYourself.com,

11. PROFESSIONAL DEVELOPMENT
Technical Skills Transferrable
Contract Negotiation
•Task: Complete an advanced course on contract
negotiation techniques.
•Organization: Udemy
•Due Date: December 15, 2024
Legal Research and Writing
•Task: Enroll in a specialized legal research and writing
workshop to enhance your skills.
•Organization: LinkedIn Learning
•Due Date: January 30, 2025
Client Relationship Management
•Task: Participate in a client management and
communication skills training program.
•Organization: Coursera (or a similar online platform)
•Due Date: February 28, 2025
Strategic Thinking
•Task: Attend a workshop on strategic thinking and
decision-making.
•Organization: Industry-specific conference or webinar (
Sports Business Summit)
•Due Date: September 27, 2024
Sources: LinkedIn, UDEMY, Glassdoor

12. REFRENCES
Chritton, S. (2009). Personal branding for dummies. Wiley. ISBN: 978-0470436220. Retrieved from https://www.wiley.com/en-us/Personal+Branding+For+Dummies-
p-9780470436220
Ries, A., & Trout, J. (2001). Positioning: The battle for your mind. McGraw-Hill Education. ISBN: 978-0071373586. Retrieved from https://www.mcgraw-
hill.com.au/9780071373586
Forbes. (n.d.). Nicole Lynn. Forbes. Retrieved from https://www.forbes.com/profile/nicole-lynn/
ESPN. (2020, April 24). Nicole Lynn breaks barriers as first female Black agent representing NFL draft prospects. ESPN. Retrieved from
https://www.espn.com/nfl/story/_/id/29297278/nicole-lynn-breaks-barriers-become-first-female-black-agent-representing-nfl-draft
LinkedIn. (n.d.). Nicole Lynn. Retrieved from https://www.linkedin.com/in/nicolelynn/
Variety. (n.d.). Nina Shaw. Variety. Retrieved from https://variety.com/exec/nina-shaw/
The Hollywood Reporter. (2019, November 19). Nina Shaw: THR 100. The Hollywood Reporter. Retrieved from https://www.hollywoodreporter.com/news/nina-
shaw-thr-100-2019-1254485
LinkedIn. (n.d.). Nina Shaw. Retrieved from https://www.linkedin.com/in/ninashaw/
The Gathering Spot. (n.d.). Retrieved from https://www.thegatheringspot.club/
Sports Business Summit. (2024). Retrieved from https://www.sportbusiness.com/events/sports-business-summit/
LinkedIn Learning. (n.d.). Retrieved from https://www.linkedin.com/learning/
Udemy. (n.d.). Retrieved from https://www.udemy.com/
Coursera. (n.d.). Retrieved from https://www.coursera.org/
O*NET Online. (n.d.). Retrieved from https://www.onetonline.org/
Glassdoor. (n.d.). Retrieved from https://www.glassdoor.com/
LinkedIn. (n.d.). Retrieved from https://www.linkedin.com/