ASICS Portfolio of work by Carpe Diem over 20 years

Portfolio of ASICS work by Carpe Diem during 20 years.

1. RICH DESIGN
FOCUSED USABILITY
POWERFUL CODE
CARPE DIEM

2. ABOUT US
Established in 1999
Independent creative digital agency
RAR Top 100 Agency
RAR & MiNetworkAwards
Our commitment:
Integrity
Hard Working
Deliver solutions of the highest quality
Provide original ideas and inspirational creative solutions
Communicate clearly and concisely without technical jargon
Manage the entire project for concept to completion
Work to tight deadlines (UK:TV channel launch)
Ability to work quickly on multi disciplined projects
In-house studio, design and development team

3. CLIENTS
Please find below a selection of some of our clients:

4. TESTIMONIALS
“Carpe Diem have delivered swift turnaround times and are able to work to tight deadlines at short notice. They have always been
approachable, helpful and friendly and we have been very happy with the level of support and advice Transform Medical Group have
received from them. Carpe Diem have shown themselves to possess a broad technical knowledge which they are able to apply readily,
creatively and flexibly to all project requirements. I would recommend their services to any organisation with standards and requirements
similar to our own”
Cindy Simmons; Marketing Director
Transform Medical
“Carpe Diem created and developed the new look Asics Online ordering site for our retailers. Carpe Diem delivered the site ontime and
made the site simple for our retailers to use but very effective. All feedback regarding the site has been very positive and any teething
issues were solved immediately. The project was delivered according to the deadlines and cost budgeted (which was also very
competitive). I would not hesitate in recommending Carpe Diem and they will be my first port of call for any future web projects.”
Jonathan Beswick; I.T. Manager
ASICS
“Carpe Diem implemented a custom Content Management System and website for us, featuring a members' area and intranet facilities.
The site adheres to DDA guidelines and usability requirements. Their work was both has always been delivered in a timely fashio n and has
been of a consistently high quality. We have used Carpe Diem for our other web-based projects, including work for the Telecoms
Ombudsman (Otelo ) and Surveyors Ombudsman (SoS) services as well as ongoing technical support. We look forward to continuing to
work with them in the future and recommend them whole- heartedly.”
Andrew Bradley; Communications Manager
Ombudsman Service Limited

5. Print Projects
ALSO

6. Client: ASICS UK Title: Virtual Training Guide Description: ASICS Virtual Training Guide is an aid for the sales team within retailers across the UK. The guide includes information on the company history and individual tech sheets for selected ASICS shoes

7. Client: ASICS          Title: Tech Tours Redevelopment        Description: Tech Tours is ASICS system of measuring a runners running style. Carpe Diem redeveloped the visual style for a European wide campaign.
ASICS Tech Tours Rebranding
Carpe Diem redeveloped the visual style of ASICS Tech Tours, 
a system for measuring an individuals running style and 
matching them to the correct shoe. Carpe Diem were chosen 
to develop a style that would be utilised throughout Europe.
10 metre banner used at exhibitions - in this case accompanying the London Marathon. A 3 metre was also created.
Featured on individual 
European ASICS sites
(Left to right) A2 posters, show cards, leafet holders and leafets

8. Client: Miscellaneous          Title: Miscellaneous         Description: Various work 
Asics Inner Muscle
As part of a cross media campaign Carpe 
Diem developed a series of print assets for 
retailers and magazine advertisements for a 
national campaign.
Onitsuka Tiger After Hours in store promotion
An example of in store promotion for a new website. These are fiers available on the 
counter and around store.
Sample photoshop work
Taking one image of a room and making it appear like a 
darkened media centre.

9. Onitsuka Tiger After Hours
With the retail industry becoming more competitive and consumers being
enticed by web shopping, Onitsuka Tiger wanted to create an exclusive V.I.P.
experience for their customers through an interactive online store
This flash site utilises video throughout to provide an engaging and informative
look into the exclusive Onitsuka Tiger store in London.
To support this site launch, we also produced supporting in-store material with
an email campaign.
Website Design & Development | Video Production | Graphic Design | Video Editing
All filming, editing & compositing. HTML & in-store promotional material.
http://archive.carpe-diem.co.uk/afterhours/
IN THE MIX
ALSO
URL

10. ASICSonlineV2 is a web portal through which ASICS can deliver vital up-to-the minute
product information to their retailer base. It is the UK’s sole B2B e-commerce solution and
functions as not only an online platform but also a desktop application
IN THE MIX
URL E-Commerce | Systems integration & CRM | Website Usability Review | Website Design & Development |
HTML Email Marketing | Webstats & Analytics | Usability | Microsoft Dynamics Integration / Development |
Data Exchange & Integration | Web banners
Password Protected
ASICS online
B2B E-commerce

11. ASICS Inner Muscle
Flash Website
From an initial concept we Diem developed and produced ASICS UK and EU Inner
Muscle Flash campaign. From web design and development through to video
production and print design, we Diem delivered an immersive and educational ex-
ecution which supported their product technology.
Flash / ActionScript | Website Design & Development | Video Production | Animation & Mo-
tion Graphics | Graphic Design | Video Editing
http://archive.carpe-diem.co.uk/innermuscle/
http://vimeo.com/28162558
IN THE MIX
URL
VIMEO

12. Transform Cosmetic
Surgery Website
In a competitive market we worked with Transform Cosmetic Surgery to convert them from an
unknown brand into the recognised leading UK practice.
As well as defining their brand presence, through SEO campaigns, digital advertising, print
marketing and website design and development we developed a self suffiecient CMS system
allowing them to build a database of clients which has culminated in their success to date.
Website Design & Development | Animation | Graphic Design | Flash / ActionScript http://
www.transforminglives.co.uk
IN THE MIX
URL

13. Conformetrix Promo Video
also
Just how do you communicate something very technical when you can’t be there in person? The answer,
in this instance, was a video.
Conformetrix is a drug discovery company at the cutting edge of ligand-based design. The company develops
new drugs by copying templates from key endogenous ligands, such as peptide hormones, known to interact
with important disease targets. And that is the basic stuff!
The video helps communicate the tech-heavy subject in a digestible, easy to follow way (for the target
audience!), introducing the capabilities of the Conformetrix platforms. It features accurate 3D animated
models of ligands with the presenter using them to directly illustrate key points. The video, with its animated
explanations, is being used as an additional aid to learning alongside face to face explanations.
Animation & Motion Graphics | Video Editing | 3D Modeling | Video Production |
Video Post Production / After Effects
http://vimeo.com/28210042
IN THE MIX
VIMEO

14. Branches
E-Commerce Website
Branches, the UK-based furniture franchise company, commissioned us to create a bespoke e-commerce
website for their business. The entire website has been coded from the ground up and includes lots of functionality
specific to the company’s requirements as well as all the features you’d expect from an off-the-shelf solution.
SEO, or search engine optimisation, was a big part of the project and included in every step of the development
process. URLs, headings, page titles, content, meta tags and content have been carefully thought out and
implemented throughout the site. Furniture products are automatically included in Google’s shopping results and
website usage has been carefully monitored with Google Analytics. We also managed a successful Pay Per Click
campaign and increased the site’s ROI by over 1700%!
E-Commerce | Search Engine Optimisation (SEO) | Systems integration & CRM | Website Design
& Development | Webstats & Analytics | HTML Email Marketing | Web banners.
http://www.branchesfurniture.co.uk
IN THE MIX
url

15. ASICS Sports Direct
Shoe Wall
A series of 12 vertical HD videos were created to play in ASICS retail stores
across Europe. We worked with ASICS as the market leading technical running
brand to communicate the product specifications in an exciting visual way.
The customer journey began with placing their shoe on a pad which projected
all the information onto the shoe wall. The consumer could also then use the
touch screen interface to learn more about the brand.
The success of this product has now lead to the shoe wall to be integrated into
all ASICS stores across Europe and is seen as an innovative point of sale
marketing tool
Animation & Motion Graphics | Video Production | Copy writing | Video Editing | Video Post Production
http://vimeo.com/28163500 (this is a horizontal sample, the originals being vertical HD)
IN THE MIX
VIMEO

16. Conformetrix Promo Video
also
An animation which clearly shows the unique but extremely complex molecular science
that Conformetrix have developed to assist drug discovery.
This 3-D animation illustrates how their technology works and has lead to the securing
of a leading pharmaceutical company.
Animation & Motion Graphics | Video Editing | 3D Modelling | Video Production | Video Post
Production / After Effects
http://vimeo.com/28210042
IN THE MIX
VIMEO

17. Donna Marie Flash Website
& Music Video
“Great tune, needs a video. And why not a website at the same time?” This is
pretty much how it went when asked to create a video for musician, Donna Marie.
Using our basement studio, we shot people individually against a green screen and
brought them together in one dancing jamboree inside our computers.
The Flash website focuses strongly on Donna Marie’s personal interests as well
as taking in a host of decorative flourishes. From conception to completion, all
web design and development was completed in house, including all 3D elements,
compositing and post effects.
Video Editing | Video Production | Flash / ActionScript | Graphic Design | Website Design &
Development | Animation & Motion Graphics
http://www.donnamariemusic.co.uk/
http://www.youtube.com/watch?v=3RjTfQ49xzQ
IN THE MIX
url
YOUTUBE

18. ASICS Kinsei 2 Flash
Mini-Site
The Kinsei is ASICS’ flagship running shoe. For the launch of the Kinsei 2,
ASICS UK ran a pre-release tease campaign with a sci-fi inspired theme to
echo the main release.
We developed a Flash website, DVD and printed collateral for retailers.
Flash | Animation & Motion Graphics | Video Production & Post | Product Photography | HTML Email Marketing | Graphic
Design | Website Design & Development | Promotional Literature | 3D Modelling | Video Editing
http://www.kinsei2.co.uk/prelaunch/
http://www.youtube.com/watch?v=3Mykpa_tlOI (no technologies)
http://www.youtube.com/watch?v=jQiG_2iTsl0 (with technologies)
IN THE MIX
URL
YOUTUBE

19. Onitsuka Tiger
Legend of the Tiger
Flash | Website Design & Development | Animation & Motion Graphics
Character animation.
http://www.legendofthetiger.co.uk/
http://www.legendofthetiger.co.uk/game.html
IN THE MIX
ALSO
URL
GAME
Flash website and game with downloadable desktop character to keep people
up to date with news and events
The Samurai was created as an animated desktop character created in Poser.

20. We have developed banner campaigns from SME’s to large inter-
nal corporations to assist with their online strategy.
Web Banner Campaigns

Flash | Animated GIFs | Static Images | Video
UKTV banners uploaded to Eyeblaster platform. All project management for ASICS European Banners is
project managed, developed and completed by inhouse.
IN THE MIX
ALSO

21. ASICS European
Product Videos
The videos highlight key technologies in each ASICS product and were designed to
quickly and simply inform retail staff about the latest ASICS shoe releases.
The film was shot in our studio with all the compositing, editing and scoring completed
in-house. The English script was translated into Dutch, French, German, Italian, Span-
ish, Russian and Polish, we then developing the 8 videos into the 7 other languages.
The videos have been used widely across the web, from Youtube to retailer websites.
Animation & Motion Graphics | Video Production | Product Photography
Translated in 7 other languages.
http://www.youtube.com/watch?v=pH4rVxOGxgY
http://www.youtube.com/watch?v=bFuKV3r-Xpk
IN THE MIX
ALSO
YOUTUBE

22. Carpe Diem
Home Page Video
To simply showcase our portfolio we created this video in house using cutting edge techniques
Animation & Motion Graphics | Video Editing | Video Production | Video Post Production
http://www.carpe-diem.co.uk
http://vimeo.com/28161366IN THE MIX
URL
VIMEO

23. Onitsuka Tiger’s
Travelling Vending Machine
A vending machine for shoes? That’s exactly what was created for
Onitsuka Tiger.
For the UK campaign, a pixel art style Flash website was developed, complete
with flying planes and local landmarks. The launch, inside the exclusive Lon-
don store, was supported by a scratch card competition. The winning card
holder collected a pair of Onitsuka Tiger shoes direct from the shoe vending
machine.
Flash | Graphic Design | Point of Sale (POS) | Animation | Website
Design & Development | HTML Email Marketing
http://vending.onitsukatiger.co.uk/
IN THE MIX
URL

24. ASICS Virtual Trainer

An online training tool for ASICS retailers which was executed in a
fun and interactive manner to ensure that the product was under-
stood. Super slow motion video and graphical animations were used
to give an immersive experience.
Animation & Motion Graphics | Online Video Training Systems | Video Production | Flash / ActionScript |
PHP Development | Flash Video Server / Streaming Server | Product Photography | AJAX / Web 2.0 | Web-
site Hosting | Website Design & Development
Password Protected
http://vimeo.com/28160980
IN THE MIX
URL
VIMEO

25. ASICS Made of Sport

Concept and Scoping|Flash/AS3|Point of sale|Banner Development|Digital
advertising
www.youtube.com/user/ASICSvideo?feature=watch
IN THE MIX
URL
YOUTUBE
ASICS global brand campaign Made of Sport is a series of 6 short web films
which depict how 6 athletes utilise the ASICS mentality and products in their
individual training plans.
We worked with ASICS to develop all of their online digital advertising so that
the campaign can be executed via Social Marketing and sharing platforms.

26. New Balance

web development | design
concept and scoping | product photography
IN THE MIX
URL
To celebrate 30 years of domestic manufacturing, New Balance wanted to
offer its consumers the opportunity to win a Union Jack inspired Mini.
The website also acted as an internal competition for retail stores and shop
floor staff with a league table for individuals and retail stores. With the top
performing stores and individuals being awarded prizes over
3 different periods.
www.winwithnb.co.uk

27. Linde

Branding and concept | Website development | SEO
www.escapement.uk.com
IN THE MIX
URL
Escapement.uk.com is a free to view web-site aimed at individuals with a passion
for watch collecting and other finely crafted items such as writing implements, be-
spoke tailoring, fine wines and prestige cars.
We provided a full CMS solution that allowed the authors to publish their own con-
tent to any section of the website and a bespoke onsite banner advertising system
to help monetize the site. The CMS is flexible enough to allow multiple authors work
on many different parts of the website and work with different styles and layouts
whilst maintained a professional and consistent look throughout the site with no
technical knowledge needed. We also provided SEO which has propelled Escape-
ment to the 1st page on Google for search temrs such as “Watch Reviews” and
“Vacheron Constantin Dubai” within only a few weeks of the site being launched.