Assignment for Brand Ladder for Starbucks.pptx

Assignment for Brand Ladder for Starbucks for my class. You can use it for your own

1. ATTRIBUTES BENEFITS VALUES POSITIONING STATEMENT Product attributes: - Menu,Cups - Merch, Food/drink - Pastries,Snacks - Coffee, beans/pods, - - Bags - Drinks Experience attributes - Inviting and comfortable store ambiance - Relaxing background music - Cozy seating areas and communal tables - Free Wi-Fi access for customers - Accessible locations Service attributes - Skilled baristas - Friendly customer service - Efficient order-taking and preparation - Customization options for beverages - Consistent quality across locations Diversity of delicious choices Enjoyable and welcoming environment Convenience Tech attributes: - Application - Mobile App - Rewards program I can find something that suits my specific cravings and I can enjoy I will save time and can be more efficient I feel at home and am v alued and deeply appreciated Good customer experience For coffee enthusiasts and those seeking more than just a beverage, Starbucks is the brand that offers a world of exceptional coffee choices and a welcoming atmosphere, providing you with a truly enjoyable and enriching coffee experience.

2. ATTRIBUTES BENEFITS VALUES POSITIONING STATEMENT Service Attributes free consultations shipping expert webinars free training installations online social channels P roduct attributes p roduct crop products livestock agricultural equipment biochemicals Knowledge Sharing Channels Attributes Youtube channel Instagram Whatsapp Twitter Facebook Linkedin I get personalized advice from agricultural experts and excellent customer service - diversity of farming tool choices - reliability and effectiveness of the products I get access to free educational resources to help me improve my farming activities and achieve productivity Accessible Gain knowledge I am able to optimize my farming practices, save time and resources to spend more time with my family and the community For Nigerian small and medium-scale farmers aiming to cultivate healthy livestock, optimize crop yields, and ensure a fruitful harvest. Afrimash is the agricultural-focused marketplace and e-commerce platform that offer easy access to agricultural products, services, and solutions. Because it offers a wide range of agricultural inputs, personalized expert solutions and guidance alongside a user-friendly platform that is easily accessible both online and offline. And that will empower farmers to achieve sustainable growth and productivity without burning a hole in their pockets . I can access a wide range of comprehensive agricultural products that support my farming practices, enhance crop growth and livestock health, in order to achieve the best return on investment.

3. ATTRIBUTES BENEFITS VALUES POSITIONING STATEMENT Convenience attributes Free and fast delivery User friendly website Multiple payment options Search and filter options Installation Product varieties Pricing attributes Installment payment Direct sourcing Promotions and special offers Bulk discounts Affliate sales Expert Guidance Attributes Free consultation Bi- monthly webinars Blog posts Social media educational resources channel Farm visits and on-sight support Regular email updates and newsletters livechats I enjoy a seamless, reliable and hassle free shopping experience with Afrimash I get to save costs through their flexible payment options and even make money at the same time I am able to make informed decisions on my farm and livestock allowing me to minimize losses and maximize the health and yield of my livestock and crops respectively I access to a wealth of knowledge and expertise from experience agricultural professionals through Afrimash’s educational and supportive channels I spend lesser time shopping and worrying about buying the right product and actually having more time to take better care of my farm and livestock For small and medium-scale farmers in Nigeria who need the right knowledge and farm inputs to ensure healthy livestock, maximise crop yields and ensure a fruitful harvest… Afrimash is an agricultural niche e-commerce platform that offers farm and livestock products and expert advice… Because the products are government-approved, and this is supported by certified experts with years of experience… And that will make Afrimash their reliable companion guiding them every step of the way I spend less money to get reliable and durable farming and poultry products allowing me to invest more in other important areas of my farm and generate more income

4. ATTRIBUTES BENEFITS VALUES POSITIONING STATEMENT Service Attributes free consultations shipping expert webinars free training installations online social channels P roduct attributes product crop products livestock agricultural equipment biochemicals Knowledge Sharing Channels Attributes Youtube channel Instagram Whatsapp Twitter Facebook Linkedin I get personalized advice from agricultural experts and excellent customer service - diversity of farming tool choices - reliability and effectiveness of the products I get access to free educational resources to help me improve my farming activities and achieve productivity Accessible Gain knowledge I am able to optimize my farming practices, save time and resources to spend more time with my family and the community For Nigerian small and medium-scale farmers aiming to cultivate healthy livestock, optimize crop yields, and ensure a fruitful harvest. Afrimash is the agricultural-focused marketplace and e-commerce platform that offer easy access to agricultural products, services, and solutions. Because it offers a wide range of agricultural inputs, personalized expert solutions and guidance alongside a user-friendly platform that is easily accessible both online and offline. And that will empower farmers to achieve sustainable growth and productivity without burning a hole in their pockets . I can access a wide range of comprehensive agricultural products that support my farming practices, enhance crop growth and livestock health, in order to achieve the best return on investment.

5. Brand Personality Statement Statement 1: I am Afrimash, and I care about empowering small and medium farmers in Nigeria. My personality is reliable, knowledgeable, and supportive, always there to guide and equip farmers with the right solutions they need to succeed in agriculture." Statement 2 : I am Afrimash, your reliable partner in agriculture. With a caring and helpful approach, I work tirelessly to ensure your farming experience is productive and profitable Statement 3: I am Afrimash and I am on a mission to make sure you have the most reliable and helpful agricultural solution. With a wealth of knowledge and expertise, I am dedicated to empowering farmers like yourself with the right tools and information to succeed.

6. Afrimash The brand is Male Middle-aged Upscale National (Nigeria) Afrimash core values: Innovation Sustainability Empowerment Collaboration Integrity

7. For small and middle holder farmers in Nigeria who want to maximize their crop yields, ensure a healthy harvest and safeguard their livestock from disease. Afrimash is the supplier that supports sustainable sourcing and provides agricultural products, services and knowledge sharing, acting as a trusted guide for farmers. Because it offers a farmer-centric approach and a diverse range of affordable agricultural products sourced both locally and internationally, along with a user friendly online platform. And that will empower farmers to enhance their productivity and achieve long-term sustainability.

8. Mood board Friendly Reliable Fun Helpful Knowledgeable caring Innovative Approachable Trustworthy Hardworking Empowering

9. Afrimash manifesto: We are not merely a marketplace; we are a catalyst for change. We envision a world where every farmer, consumer, and community thrives through sustainable and inclusive practices. We empower farmers by bridging the gap between them and the market, providing access to opportunities, increasing productivity, and improving livelihoods. We seek to challenge the status quo and drive positive transformations in the agricultural industry. Our goal is to inspire people, to ignite their passion for farming, and to foster innovation that will shape the future of agriculture in Nigeria. Success is measured by the positive impact we create in the agricultural sector and communities we serve. We invite you to join us on this mission. Together, let us cultivate a future where Nigerian farmers thrive, where agriculture becomes the backbone of our nation's growth and prosperity. Afrimash is more than a brand; it's a movement, and we invite you to be a part of it.

10. Persona Farmer animal lover nature lover seeking an affordable solution seeking customer satisfaction