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1. Target Audience Research Short Film Project

2. Focus Group I have chosen to do a focus group to research thoroughly into the audience of my project. I think using a focus group is the most effective way of gathering data for my project because it is more direct when asking questions in person, the data is also recorded with audio. I am going to ask several questions relating to the project, the aim is to get a grasp of what the audience wants. This is important as the short film that I am going to make needs to grasp an audience for it to be entertaining. The questions that I will ask will be questions such as asking what the audience wants to see in the short film, what genre they would like it to be, what tone of film they prefer and how different tones would make them feel.

3. Focus Group Questions

4. Finished Focus Group

5. Audience Questionnaire I have also chosen to create a survey to the audience so that I can gain statistical knowledge on the wants and needs of the audience. The questions on this survey will relate to my film and other relating films in the industry. I will also be asking questions on topics relating to the story of the short film. The information I will be gathering is whether this audience will enjoy my work or not. It will allow me to change parts of the short film to adapt to a wider audience.

6. Audience Questionnaire The questions I am asking will be important as I need to get a grasp on what exactly I need to implement to grasp this difficult audience. It will start by questioning the audience’s experience in the short film format. Questioning the audience’s experience in the format is important as it tells me how experimental I can get with it. If most of the audience is unfamiliar with short films, I will have to be more straight forward with my film-making. An additional question I will ask the audience is what they would like to see in the film. The answers to this question will direct the topics and subjects I will explore in the short film. As a back-up to the question to fine tune what the film is going to explore, I will ask if the audience will want a realistic theme to the film or a more laid-back approach, this is to get a clear vision on what they want.

7. Audience Questionnaire

8. Audience Questionnaire Response

9. Audience Questionnaire Response From the response to my questionnaire, I can see that the entirety of my audience has indeed watched a short film before. This is good as it the audience will be familiar with the format that I am going for. For how often the audience watches short films, it’s a little bit spread, but most of my audience watches them quite often which is just what I needed for my project as the audience will be very familiar with what I am going to do. The audience wants a stylised short film particularly around crime, this is what I am going to aim to do with my short film, however, its yet to be decided whether I will specifically include crime in the script as it is a risky subject especially for this client. Not enough action seems to be the focal point of the audience when asked what pushes them away from short films, I will aim to strike a balance between dialogue heavy scenes and action heavy scenes.

10. Audience Research The audience has an age range of 16-25, so this means they will have specific needs and wants from my project. Stereotypically, this audience will want a fast paced and action filled film, that quickly grabs their attention and retains it throughout. This is what I will aim to do. The most popular genre throughout this age group tends to be Action and Drama. With this information, I will aim to combine the two to grab both sides of this young audience.

11. Audience Profile Psychographics – Explorers, Reformers. Demographic – Teenagers. Age Range – 16-25. Social Grade – D & E This is my audience profile, with this data that I have recorded I will be able to make my short film relatable to this audience. It will also allow me to have a better overall understanding of the audience and allow me to make a more effective script when it comes to my writing process.

12. Audience Profile Due to the demographic being teenagers, who stereotypically think outside of the box, their psychographic is of the Explorers and Reformers. This psychographic typically leans to wanting a more thought-provoking film rather than a straightforward and easily understandable script. They want something that will keep their mind engaged. As they are teenagers, their social grade will be quite low due to much of this audience going through college and university. Teenagers of the age group of my audience typically reside in the DE social grade range, meaning they are semi-skilled and unemployed with only GCSE qualifications. This data helps my project as I will create a more relatable project when it comes to these specific points, such as how it portrays wealth and education.