AUTOMATED INFORMATION SYSTEM Is a combination of computer hardware, computer software, data, or telecommunications that performs functions such as collecting, processing, storing, transmitting, and displaying information.
AUTOMATED INFORMATION SYSTEM
Basic STEPS IN OPERATING AN AUTOMATED INFORMATION SYSTEM Identify an automated system that is reputable and easy to navigate. Using search engines such as Google and Yahoo. Click your item of interest. Encode the date of travel since prices normally vary depending on the date of the booking as well as the date when the booking was made.
Points to remember when using AUTOMATED INFORMATION SYSTEM Online platforms are good places to research and compare product types, availability and cost. Take time to read the comments posted by previous guests. Prices are subject to change if booking has not been finalized. Save the information in a separate file for easier reference in the future.
Points to remember when using AUTOMATED INFORMATION SYSTEM When using photos and information from websites to show to prospective clients, always acknowledge the source and when it was accessed. Make sure you have encoded the accurate information before finalizing any quote or making a booking.
decision-making As a sales person, it is important to understand the stages customers go through before arriving at a purchase decision. In travel products, stages in the buyer decision-making process are more defined and could easily be identified.
decision-making Decision-making is made after comparing many alternatives because the products are: Expensive Complex
Stages of the buyer decision-making process 1. NEED/PROBLEM RECOGNITION A person usually buys a product because there is a need for it or provides a solution to a problem one has encountered.
Stages of the buyer decision-making process 2 . INFORMATION SEARCH To satisfy a need or solve a problem, searching for adequate information becomes the next stage. Different information sources are available.
Stages of the buyer decision-making process 3. ALTERNATIVE EVALUATION Once information is available, the person compares and contrasts the product features and rates of the different options available. Price is not only consideration in considering what to buy.
Stages of the buyer decision-making process 4 . PURCHASE DECISION After a thorough evaluation of the alternatives, a purchase decision may already be made. This is the stage that is most awaited by the sales agent. The person actually buys the product.
Stages of the buyer decision-making process 5. POST-PURCHASE EVALUATION After purchase and actual use of the product, the consumer makes an evaluation whether he/she is satisfied with his/her purchase or not.