Automotive Lubricant - SMIC Autoparts - 13th Feb '24.pptx

Your score increases as you pick a category, fill out a long description and add more tags.

1. A Brief Presentation On Preparedness For Launch of Automotive Lubricants “A Global Brand”

2. Indian Lubricant Industry market (Automotive / Industrial & Specialties) is the 3 rd largest in the world after USA & China. Approximately 25+ Established and Organized brands (MNC & Domestic brands – PSU and Private) are operating in India with a very strong foothold Most of the major OEM’s have their own Lubricant brands either as a Genuine Oil or Co-branded Oil Large number of unorganized brands are available in the market Many Automotive Spare Parts / Component Manufacturing Companies have entered / are entering the Lubricant business ( Minda / Hella / Fenner / Varroc / Steelbird / Motherson etc.) “ SONA MANDHIRA ” being a leader in the after market automotive spare part business entering the Automotive Lubricant business space as a Global Brand but with a DIFFERENCE amongst the similar spare parts / component companies Will be Launching in India and UK initially and then will open up other countries / continents A snapshot of the preparation and readiness to launch the brand is give in subsequent slides

3. Product Range – MCO & PCMO – Phase 1 NO SEGMENT SAE GRADE API GRADE SKU BASE 1 MCO – 4T (Motorcycle Oil) 10W-30 SN / JASO MA 2 1 ; 0.9 L Mineral 2 10W-30 SN / JASO MB 0.8 L Mineral 3 20W-40 SN / JASO MA 2 1 ; 0.9 L Semi – Synthetic 4 20W-40 SL / JASO MA 2 1 ; 0.9 L Mineral 5 15W-50 SM / JASO MA 2 2.5 ; 1 L Mineral 6 20W-50 SM / JASO MA 2 1.2 ; 1 L Mineral 7 PCMO (Passenger Car Motor Oil) 20W-50 SL / CF 3 L Mineral 8 5W-30 SN / CF 3.5 ; 3 ; 1 L Mineral & Semi – Synthetic 9 5W-40 SN / CF 4 ; 3.5 ; 1 L Mineral & Semi – Synthetic 10 15W-40 CH-4 7 ; 5 L Mineral 11 CNG 20W-50 SF / CD 3 ; 1 ; 0.5 L Mineral

4. Product Range – DEO / GO / TO –Phase 2 NO SEGMENT SAE GRADE API GRADE SKU BASE 1 DEO (Diesel Engine Oils) 20W-40 CF-4 10 ; 7.5 ; 6 L Mineral 2 15W-40 CF-4 15 ; 11 ; 8.5 ; 7.5 ; 6 ; 3 ; 2.5 ; 1 L Mineral 3 15W-40 CH-4 15 ; 10 ; 7.5 ; 4 ; 3 ; 1 L Mineral 4 15W-40 CI-4 10 ; 8.5 ; 7.5 L Mineral 5 15W-40 CI-4 Plus 18 ; 15 ; 11 ; 7.5 L Mineral 6 15W-40 CK-4 18 L Mineral 7 Gear Oil (GO) & Transmission Oil (TO) 80W (UTTO) GL-4 20 ; 5 L Mineral 8 90 & 140 GL-4 20 ; 5 ; 1 L Mineral 9 80W-90 GL-4 7 ; 5 ; 2.5 ; 1 L Mineral 10 85W-140 GL-5 5 ; 1 L Mineral 11 75W-90 GL-4 2.5 L Semi – Synthetic 12 80W ATF 1 ; 0.5 L Mineral 13 DEX II DEX II 1 ; 0.5 L Mineral

5. Product Range – BF, COL, GRS & HO – Phase 2 NO SEGMENT GRADE SKU BASE 1 Coolant Pre - Mix 3 ; 1 L 2 Brake Fluid DOT 3 1 ; 0.5 ; 0.250 L 3 Brake Fluid DOT 4 1 ; 0.5 ; 0.250 L 4 Grease NLGI 3 7 ; 5 ; 3 ; 2 ; 1 ; 0.5 Kg Mineral 5 Hydraulic Oil AW ISO VG 32 20 L Mineral 6 ISO VG 46 20 L Mineral 7 ISO VG 68 20 L Mineral NOTE : All SKU Packs shown in Product Range are the MRP Packs. In addition to these packs products will be available in Bulk pack of 210 L ; 180 Kg ; 50 L.

6. Potential, Volume & Distribution Strength Present Distribution & Network Strength (India) 200 Distributors PAN India 5000 Retailers Volume 1 st Year : 36 crore 2 nd Year : 65 crore 3 rd Year : 100 crore Indian Regional Market Potential North : 32% East : 16% West : 28% South : 24% Global Market Target Bangladesh Nepal Bhutan Followed by: UK & UAE & Other Countries globally

7. Product Portfolio / List: Based on the basic market requirement - Fast moving grades Identified . Product Pricing: Price List based on the present cost and pricing trend. WIP . (Need to be fine tuned and finalized before launching) Financials: P&L – WIP – On-going since price positioning and other financial need to be worked. Discount Structure: Discounts & Incentive structure for the Channel Partners is WIP . This has been made benchmarking few of the established brands and some startup brands and looking at the present market trend. Need to be fine tuned and finalized before launching Distributor Policy: Draft Policy with emphasis given on the Organizational History, Values, Mission, Vision and Objectives. Contains all details as Product Group, Target, Discounts, Incentives, Payment Terms and T&C. WIP . (Need to be fine tuned and finalized before releasing and launching the brand) Marketing & Promotional Strategy: Outline Strategy is WIP keeping in mind long term prospective for creating brand awareness. Require discussion – Suggestion & Inputs

8. Product Manufacturing Partner: Feasibility & Vendor Evaluation has been done with 2 Lubricant Manufacturing units as under – To be finalized with the best one and agreement to be signed Rizol Lubricants - Manesar UNITED PETROCHEM - Faridabad Agreement: On finalization of the Unit, an agreement / Supplier PO will be released Distributors / Channel partners List : Identified the present SMIC distributors as prospective leads and a list of prospective distributors who are dealing in lubricants. Product Sales Head – Need to be appointed immediately – support Go-to-Market strategy & Product management with India Leadership Product Packaging & Label : Under development & working on the mould .

9. Product label contents: The back label content for each product wise is READY . This is very important as it talks about the product technical specification, application, benefits and recommendation. This is the practice followed by all MNC brands of lubricants. Product Data Sheet (PDS): Data for PDS is READY which needs to be finalized and will be done in the coming months before the product launch Material Safety Data Sheet (MSDS): One of the most important document which is required while exporting products. NOT READY Product list for UK market: Tentative product list with the required specification suitable for UK market have been shared with the UK team. Feedback is awaited – Lot of work is to be done post finalization of the product portfolio Other developments: Labels: Work is on. Shared few options of front labels Cartons: This can be developed post having the containers ready BOPP Tape & Sealing Strip: To be developed

10. SMICOIL MOTOKROSS (4T ENGINE OILS) PRODUCT SAE GRADE SPECIFICATION PACK / SKU MOTOKROSS PLUS 4T 20W-40 API SN, JASO MA2 1 ltr , 900 ml MOTOKROSS PRO 4T 10W-30 API SM, JASO MA2 900 ml MOTOKROSS SCOOTER 4T 10W-30 API SN, JASO MB 800 ml MOTOKROSS MAXX 4T 20W-50 API SM, JASO MA2 1.2 ltr , 1 ltr MOTOKROSS ULTRA 4T 15W-50 API SM, JASO MA2 2.5 ltr , 1 ltr MOTOKROSS 4T 20W-40 API SL, JASO MA2 1 ltr , 900 ml

11. SMICOIL MOTOKROSS (4T ENGINE OILS)

12. PRODUCT SAE GRADE SPECIFICATION PACK / SKU * MOTOKAR ULTRA 5W-40 API SN / CF 4 ltr , 3.5 ltr * MOTOKAR MAXX 5W-30 API SN / CF 3.5 ltr , 3 ltr MOTOKAR PRO 20W-50 API SL / CF 3 ltr MOTOKAR TURBO 15W-40 API CH-4 / SL 7 ltr , 5 ltr SMICOIL MOTOKAR (PCMO) * MOTOKAR ULTRA 5W-40 & * MOTOKAR MAXX 5W-30 IS FULLY SYNTHETIC ENGINE OIL

13. SMICOIL MOTOKAR (PCMO)

14. PRODUCT SAE GRADE SPECIFICATION PACK / SKU MAGNADO SUPER 8009 15W-40 API CK- 4 18 ltr MAGNADO EXTRA 6009 15W-40 API CI- 4 Plus / SL 18 ltr , 15 ltr , 11 ltr , 7.5 ltr MAGNADO AGRI 5009 15W-40 API CI- 4 10 ltr , 8.5 ltr , 7.5 ltr MAGNADO MAXX 4009 15W-40 API CH - 4 / SL 15 ltr , 10 ltr , 7.5 ltr , 3 ltr MAGNADO PLUS 3009 15W-40 API CF- 4 15 ltr , 11 ltr , 8.5 ltr , 7.5 ltr , 6 ltr , 3 ltr , 2.5 ltr MAGNADO 2009 20W-40 API CF- 4 10 ltr , 7.5 ltr , 6 ltr SMICOIL MAGNADO (DIESEL ENGINE OILS)

15. SMICOIL MAGNADO (DIESEL ENGINE OILS)

16. SMICOIL NATUREOL PLUS (CNG ENGINE OIL) PRODUCT SAE GRADE SPECIFICATION PACK / SKU NATUREOL PLUS 20W-50 API SF / CD 3 ltr , 1 ltr , 500 ml

17. SMICOIL GEAREOL (GEAR & TRANSMISSION) PRODUCT SAE GRADE SPECIFICATION PACK / SKU GEAREOL UTTO 80W GL- 4 20 ltr , 5 ltr GEAREOL PLUS 80W-90 GL- 4 5 ltr , 1 ltr GEAREOL SUPER 85W-140 GL- 5 7 ltr , 5 ltr , 2.5 ltr , 1 ltr GEAREOL SYNTH 75W-90 GL- 5 2.5 ltr GEAREOL 90 90 GL- 4 20 ltr , 5 ltr , 1 ltr GEAREOL 140 140 GL- 4 20 ltr , 5 ltr , 1 ltr GEAREOL ATF DEX II ATF – DEX II 1 ltr , 500 ml GEAREOL ATF ATF 1 ltr , 500 ml

18. SMICOIL GEAREOL (GEAR & TRANSMISSION)