One such leader is Avraham Bental, Financial Planning Consultant at Avraham
Bental LLC, who is reshaping financial planning by blending behavioral finance
with values-based strategies. He helps individuals, families, and mission-driven
organizations make choices that reflect their values, goals, and ethics. Instead of
leading with numbers, he begins by understanding clients’ fears, habits, and
motivations—creating personalized plans that avoid emotional missteps and
support lasting growth. Under his leadership, the firm has grown by over 80% in
assets under advice in two years, expanded into five markets, including
Canada, Switzerland, and the UAE, and achieved a 92% client retention rate.
Private client onboarding has doubled, especially among Gen Z and millennials
seeking ethical investment paths.
A key milestone includes helping a business family in Vancouver restructure their
finances and launch an education-focused foundation—shifting their focus from
preservation to impact. Avraham is also the author of Behavioral Finance and
Investment Psychology and is preparing to release The Ethical Edge: Investing
Wisely in a World of Risk, along with launching an eLearning platform for
sustainable wealth education. With tools like AI-driven planning, blockchain
verification, and ESG analytics, he enhances transparency and precision—while
keeping client trust and values at the center. As the firm expands into Europe and
the Middle East, Avraham continues to guide clients in building wealth that is not
only smart, but grounded in purpose and long-term clarity.
Unconventional Start in Financial Planning
Avraham’s path into financial planning began with a fascination for why capable,
informed individuals still made irrational or damaging financial choices. His
interest in human behavior—not data or markets—was the foundation of his
journey. He explored how emotions like fear, overconfidence, and social pressure
can lead to decisions that undermine long-term well-being, which led to in-depth
research and the publication of his book Behavioral Finance and Investment
Psychology.