B2 Evaluation.pptxxxxxxxxxxxxxxxxxxxxxxx

ljgigiygihg

1. B2 Evaluation 

2. Initial Research and Planning  In the initial steps of creating this project I conducted thorough research on the client and audience which allowed me to understand both their likes and dislikes. By researching Sunderland culture, it enabled me to first of all understand who they were as a company as well as their values and ethics and what they do for the community. After understanding what they stand for and what they provide as well as finding out their target audience it allowed me to grasp what the client would be happy with and like me to make as well as giving me a target bracket age to focus my piece to so that what I would create would engage the audience not only making the audience happy but providing the client with a product they are happy with as well. Carrying out research on my audience allowed me to understand what they wanted from the product. Looking at the Uses and Gratifications Theory alongside Maslow's Hierarchy of Needs I was able to understand why and how my audience would engage with my product through diversion and surveillance with diversion/escapism  letting viewers escape their real lives and immerse themselves in what they are seeing and surveillance where the viewer wants to acquire information, knowledge and understanding by watching programmes like The News or Documentaries. Using this I was able to influence my ideas and planning  in order to create something that not only hit the criteria required by the client but allowed me to understand not only what my audience would enjoy but what they would get out of my product. I took all of my research on board when planning my product starting by mind mapping all of my ideas that would fit in with the theme then researching each idea further to learn more about what would work after this, I then selected 3 ideas to progress further including potential locations, cover photo artwork and content. After this I then got feedback on each idea and decided to progress with an idea that had strong links to Sunderland, worked well with my audience and would please the client landing on the idea of the story of: Molly Moselle. Maslow's Hierarchy of Needs 

3. Through my audience research I knew what impact it would have on the audience and how they are much more likely to watch something on social media rather than television therefore I figured that I would create the documentary for Youtube  which comes with its own codes and conventions to engage the audience. With 1.9 billion monthly active users Youtube conducted an analysis of UK demographics found around 24% of users were aged between 16-24 years compared to Ofcom's findings saying that 16 to 24-year-olds spend just 53 minutes watching TV each day with my documentary being over 10 minutes this would mean that I would have to engage the audience's attention for up to 20% of their daily TV intake making the documentary a lot less engaging and or noticeable. With going with the genre of true crime which I knew would engage my audience however I had to make sure to get facts right and tell this story in a tasteful manner that would not offend anyone whilst conveying the story of a real person in Sunderland's history. With its own conventions true crime documentaries have become a gripping and popular genre, captivating audiences with real-life mysteries, investigations, and criminal cases. Some of these conventions include reconstructions to depict events that allegedly occurred and help the audience understand crucial moments in a case as well as talking heads usually interviews carried out with people involved in the crime, professionals in their field and or family members with the product I made it allowed me the creative freedom of both a documentary and a short film whilst staying in this genre, it allowed me to use elements of a documentary blended with the more cinematic and creative elements of short films allowing me to expand my knowledge through two different media formats. 

4.  Upon starting this project, I had some experience of filming a documentary using methods and conventions of only documentaries this led me to understand how to create a documentary and the theories behind it however I had never created a short film but as this was something I had always been interested this is something I definitely wanted to include in this project. During the production process I made sure to give myself time to take test shots and time to reshoot things if I needed to as this was something I didn’t do in the past, this allowed me to not only review the footage and camera angles but shakiness as most of the documentary was shot in handheld as well as reviewing audio quality. This not only allowed me to  manage my time better (a skill that is required to be successful in the industry) but I was also able to shoot more high-quality footage. To be able to film in certain location I had to reach out to participation and venue owners which taught me vital communication skills that I could carry with me into my career and the industry and although some of them denied filming this experience allowed me to make my own creative decisions for the documentary and also gave me more experience in adapting original plans and being able to change direction quickly vital for the industry.  Overall, the production process ran quite smoothly with little to no problems as I gave myself over seven months of shoot time this allowed for errors and issues to occur but then be sorted or figured out without disrupting the production schedule or leaving me with minimal time. If I had another opportunity to do this task again, I would again plan my production time like this as it was beneficial to the whole process and left me with footage, I was very happy with. 

5. In post-production I also explored new video effects that are commonly used in the industry but were new to me such as working on a green screen. To add another creative element to the documentary I wanted to use a green screen to add elements as they could not be achieved practically. Since I had no experience using a green screen overlay, I decided to do some research through the internet and found a tutorial on YouTube. Through this research I found that in the search bar on premiere pro, if I searched for the ultra-key and found it, I was able to add it to the clip which  removed the green screen allowing the effect to ​be layered over existing footage.​I also developed my skills in audio by learning how to dampen background noise and increase the audio I needed as well as blending audio tracks adding sound effects and creating an overall soundscape. This project allowed me to develop my skills in Premiere Pro allowing me to become more confident in editing as well as raising the profile of my documentary making it appear more professional. If I was to change anything about the post production process I would have potentially given myself more time to work on it as although I gave myself 3-4 months the majority wasn’t edited until the final month due to having to reshoot sections and scheduling conflicts however, I am happy with the overall look and edit for the documentary. Looking at the project as a whole I am happy with all three final products and feel that they work well in relation to what the client wants and what an audience would want from a documentary like this based on the feedback I have received I am happy with my final products and what I have created and learned over working on the project.