Bashundhara Toiletries Logo Guideline 2024

It outlines the basic identity elements such as symbol, logotype, colors, and typefaces. It provides examples of applying the identity to materials like letterhead, business cards, reports, folders, and websites.

2. The logo concept draws inspiration from the company's commitment to providing high-quality cleaning products
while instilling a sense of safety and security in its audience.
Taking this into account, three elements were chosen to create the shape of the logo.
The incorporation of water, gives a sense of cleanliness and security.
Nature conveys the company's focus on creating a calming and reliable feeling in our consumers’ mind.
The Sun evokes a sense of warmth and cleanliness, aligning with the company's goal of providing products that
create a refreshing & hygienic environment.
SunNatureWater

3. Water Sun +
+
=
= Nature
The colors inspired from nature will help create a soothing and secure feeling in our consumers’
subconscious. This will create a sense of trust within our customers.
Logo Concept Breakdown

4. BASAHUNDHARA TOILETRIES INFINITY
Logo Concept Breakdown

7. English
Horizontal Vertical

8. Bengali
Horizontal Vertical

9. Logo Flat Version

10. Horizontal Vertical
Single Color

11. Horizontal Vertical
Greyscale

13. Logo Clear Space
Use the “T” in Toiletries from the logo as a guideline for the logo clear space.

14. Logo Size
80 px
300 pxMAXIMUM
MINIMUM
The minimum height of the logo is 80 pixels, and the maximum size of the logo
should not be more than 40% of the layout

15. Cannot change the transparency of the logo
Do not use different colors Do not use different colors Do not rotate the logo
Do not use any borders around the logo Do not outline logotype Do not put the logo on similar color backgrounds
Use the one provided in the next slide
Do not distort the logo Do not put drop shadows or any other effects
Logo Don’ts

16. In situations where the logo color matches the background,
use the following logos with border.
Logo Border
Horizontal Vertical

17. Logo Placement

18. Logo Collaboration

20. For digital layouts of 1 : 1 ratio, use the vertical logo for the bottom right position
and use the horizontal logo for the top left position.

21. For layouts of 16 : 9 ratio, use the horizontal logo for the top or bottom left position.

23. 4bb9e8 6dbc45 ffc309Hex Code
R 75
G 185
B 232
C
M
Y
K
R 109
G 188
B 69
R 255
G 195
B 0
61
0
0
0
C
M
Y
K
C
M
Y
K
61
0
100
0
0
24
100
0

25. English (Primary)
English (Secondary)
Acumin Variable Concept
Roboto

????????????????
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr
Ss Tt Uu Vv Ww Xx Yy Zz
Bengali (Primary)Li Alinur Showpnopuri
অ আ ই ঈ উ ঊ ঋ এ ঐ ও ঔ
ক খ গ ঘ ঙ চ ছ জ ঝ ঞ ট ঠ ড ঢ ণ ত থ দ ধ ন প ফ ব ভ ম য র ল
শ ষ স হ ড় ঢ় য় ৎ ং ঃ
ঁ

29. The logo has a lot of freedom when it comes to watermark. The
placement & cropping of the logo can be changed according to
the layout, keeping a soothing and fluid environment where the
logo becomes a part of the design.

30. In situations where the
watermark conflicts with
the logo, it is always best
to place the logo diagonal
to the logo.