Basic-Website-Planning-Template-by-Digital-Silk.pptx

Website plan

1. [Company Name] Website Plan

2. Website Planning Table of Contents Goals & KPIs User Personas Competitor Analysis Inspiration Websites SEO Plan Sitemap User Journeys Landing Page Content Design Brief Budget

3. 1. Goals And KPIs  Website Project Goals Why are we investing in this project? Website KPIs How will we track our progress? Goal 1 Goal 2 Goal 3 KPI 1 KPI 2 KPI 3

4. 2. User Persona #1 Persona Name Age: XX Location: City, State Designation: Title Background Try to imagine your user persona's day-to-day and what drove them to consider your products or services. Personal Traits Trait #1 Trait  #2 Trait  #3 Trait #4 Pain Points Pain point #1 Pain point #2 Pain point #3 Motivations Motivation #1 Motivation #2 Motivation #3 Motivation #4 Motivation #5 Preferred Channels

5. 2. User Persona #2 Persona Name Age: XX Location: City, State Designation: Title Background Try to imagine your user persona's day-to-day and what drove them to consider your products or services. Personal Traits Trait #1 Trait  #2 Trait  #3 Trait #4 Pain Points Pain point #1 Pain point #2 Pain point #3 Motivations Motivation #1 Motivation #2 Motivation #3 Motivation #4 Motivation #5 Preferred Channels

6. 2. User Persona #3 Persona Name Age: XX Location: City, State Designation: Title Background Try to imagine your user persona's day-to-day and what drove them to consider your products or services. Personal Traits Trait #1 Trait  #2 Trait  #3 Trait #4 Pain Points Pain point #1 Pain point #2 Pain point #3 Motivations Motivation #1 Motivation #2 Motivation #3 Motivation #4 Motivation #5 Preferred Channels

7. 3 .   Competitor Analysis Navigation Screenshot Unique Value Proposition Main Landing Pages UVP 1 UVP 2 UVP 3 Landing Page 1 Landing Page 2 Landing Page 3 Landing Page 4 Key Web Features Top Keywords Feature 1 Feature 2 Feature 3 Feature 4 Feature 5 Keyword 1 Keyword 2 Keyword 3 Keyword 4 Keyword 5 Competitor Name URL

8. 3 .   Competitor Analysis Navigation Screenshot Unique Value Proposition Main Landing Pages UVP 1 UVP 2 UVP 3 Landing Page 1 Landing Page 2 Landing Page 3 Landing Page 4 Key Web Features Top Keywords Feature 1 Feature 2 Feature 3 Feature 4 Feature 5 Keyword 1 Keyword 2 Keyword 3 Keyword 4 Keyword 5 Competitor Name URL

9. 3 .   Competitor Analysis Navigation Screenshot Unique Value Proposition Main Landing Pages UVP 1 UVP 2 UVP 3 Landing Page 1 Landing Page 2 Landing Page 3 Landing Page 4 Key Web Features Top Keywords Feature 1 Feature 2 Feature 3 Feature 4 Feature 5 Keyword 1 Keyword 2 Keyword 3 Keyword 4 Keyword 5 Competitor Name URL

10. 4 . Inspiration Websites  Website URL Website Notes www.website.com Note 1 Note 2 Note 3

11. 5 . SEO Plan LANDING PAGE NAME KEYWORD SEARCH VOLUME & DIFFICULTY LANDING PAGE NAME KEYWORD SEARCH VOLUME & DIFFICULTY LANDING PAGE NAME KEYWORD SEARCH VOLUME & DIFFICULTY

12. 6.   Sitemap

13. 7.   User Journey Map

14. 8 .   Landing Page Content Page Name Page Name Page Name  Page Name H1: H2:   CTA:  H2:  H3:  H3:  H3:  CTA:  H2:  CTA:  How to use Outline the main information for each landing page in order of appearance H1 stands for the main title of your page   H2 stands for the subtitles with H3 as their subsections CTAs stand for calls to action – buttons that will lead to user to pages with more information or conversion points

15. 9. Design Brief How to use A design brief helps your website designers understand the vision for your website in greater detail. Explain the main design elements and functionality your website should have in 300-500 words.

16. 10. Budget Phase 1 Budget Insert the budget for your website MVP Phase 1 Timeline Insert the deadline for phase 1