BBC Logo

The British Broadcasting Corporation (BBC) had their logo redesigned in 1997 and the whole re-branding campaign cost the company the astonishing $1,800,000. Being a global network, brand awareness is vital for BBC and that was money well spent for them. The clear monochromatic loo is universally recognized.

1. evolvebranding.ca

The British Broadcasting Corporation (BBC) had their logo rede-
signed in 1997 and the whole rebranding campaign cost the com-
pany the astonishing $1,800,000. Being a global network, brand
awareness is vital for BBC and that was money well spent for them.
The clear monochromatic logo is universally recognized.

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