Benchmarking of retail stores experiences

PPT 2

1. Team Name: Nova XLers
Swabhaav Narahara Setty
Vanshika Gupta
Ambarish Ghan

2. APPROACH OMNICHANNEL+PARTNERSHIPS ROADMAP
BENCHMARK RETAIL-TAINMENT USE CASESTARGET PILLARS
Brand Strategy How can Samsung leverage?
AR Product Demos
Genius Bar
AR App and Support Counters: Use AR for product
visualization and establish Samsung support counters with
workshops.
Gamified App Integration
Integrate Samsung app with store experience to reward
customer actions with loyalty points.
Content Creation Zones
Celebrity Events
Set up VR experience zones and creator corners.
Host product launch events and tech workshops with
Samsung ambassadors and influencers.
Room Setups with AR Tools
In-Store Cafés and Lounges
Set up product demo rooms and offer AR app for home
visualisation of TVs and appliances.
Add cafés to major stores for a relaxed longer shopping exp.
RFID-Enabled Mirrors for
Product Info
Install RFID mirrors that show product features, customer
reviews, and recommendations in Samsung stores.
Educational Spaces on
Sustainability
Create in-store education zones on Samsung’s sustainable
tech and device recycling options.
In-Store Fitness Classes
Community Spaces
Host fitness classes using Samsung Health and wearables,
encouraging health-focused engagement.
Offer in-store events for Samsung users, like photography
sessions or tech workshops, building a community vibe.
Instagrammable Installations
Lifestyle Product Integration
Design interactive, Instagrammable installations for
Samsung products, encouraging social media sharing.
Used Gear Sales
Certified Pre-Owned Section: Sell certified pre-owned
Samsung devices in-store, aligning with sustainable values.
Exclusive Merchandise and
Limited Editions
Introduce limited edition Samsung merchandise (e.g.,
device skins, accessories) exclusive to flagship stores.
Live Music and Cinema
Feature live tech demos, DJ, and media screenings to
showcase Samsung’s sound and display tech.
RETAIL-TAINMENT CUES
Immersive
Experiences
Today’s young
consumers seek
experiences over
simple transactions.
Community
Engagement
Young consumers
are driven by a
sense of
community and
belonging.
Phygital
Integration
Gen ZM are digital
natives expecting
seamless integration
b/w online and offline
experiences.
Personalized &
Sustainability
Young consumers
prioritize
personalization and
are increasingly
eco-conscious.
Sensory
Stimulation
According to research, 90% of shoppers worldwide say they are more
likely to revisit stores that leverage music, visuals and scent.
Engaging visuals
help shopping
experience.
Touch, feel and try
products big driver
for offline stores
#1 factor influencing
shoppers’ in-store
experience
85%58% 56%
Personalized
Interaction
Shoppers said that
feeling as though their
shopping experience was
“personalised to me” made
them more likely to buy.
38%Gamified &
Rewarding
Experiences
Social &
Community
Connection
As per McKinsey & Company report on The Future of
Retail, experiential and community-focused retail can
boost foot traffic by and increase time spent in-
store by .
25%
15%
Makes the shopping
experience playful and
rewarding, encouraging
prolonged engagement
and repeat visits.

3. TECHNOLOGY & DATA INFRASTRUCTURE TRANSFORMATION
Unified Customer Experience Strategy
Data Ingestion &
Consent
Management
ERP System
Integration
Cloud
Integration
Data
Pipeline
Content Creation
Data Quality
Integrate offline channels with e-
commerce platforms
Data Analysis & Understanding
Unified
Product
Catalogue
Helpline
+ Remark
Activation
Website/ Mobile App
Brick-&-motar Store
E-Commerce
Customer Service
Omni-
channel
Marketing
Omni-
channel
Retailing
Unified
Portal
SUGGESTED PARTNERSHIPS
Samsung can leverage Mood Media’s
expertise to implement ambient
music, and visually appealing digital
signage to create an engaging store
atmosphere
Immersive Engagement: Exclusive
content and high quality streaming
create a powerful synergy
Content-Driven Traffic: Popular IPs
can drive fans seeking a unique
experience to Samsung stores.
WHY?
WHY?
Immersive Engagement: Tesla's
Optimus robot performs human-like
tasks. This will draw tech savvy
consumers
Shared focus on improving human
experiences through technology
WHY?
APPROACH OMNICHANNEL + PARTNERSHIPS ROADMAP
INNOVATIVE RETAIL-TAINMENT CONCEPTS
Channel your choice: Customers can experience the quality and
features of Samsung TVs by viewing the content they are most
interested in a personalized manner in the store.
Samsung and Aroleap could create
seamless and personalized fitness
experiences for fitness enthusiasts
Will allow Samsung to foster user
engagement through community
interaction
WHY?
Design and Discover : Partner with trendy Interior designers to
host in-store events to showcase smart home appliances along
with hands-on activities to create a unique brand experience
Galaxy Canvas : Set up a large collaborative mural to which each
visitor can add art to using in Store devices. Competitions,
demonstrations and tutorials can also be hosted.
Music of the Galaxy : Invite renowned music producers to
demonstrate their workflow and creative process using Samsung
devices along with workshops that cover the basics of music
production
Customization Station: Set up interactive kiosks
equipped with digital design tools that let customers
create their own designs for cases, wallpapers, or watch
faces. Users can see their creations in real-time on a
screen before finalizing their orders.
By integrating Oculus technology,
Samsung can offer virtual product
trials or interactive games that
highlight the features of their
products
WHY?
Signagelive can integrate with other
technologies, such as IoT devices
and social media feeds, allowing
Samsung to create multi-
dimensional experiences.
WHY?
The three most important pillars of an Omnichannel Strategy are: Unified Customer Experience, Integrated Technology and Data, and Flexible Fulfillment and Logistics

4. SHORT TERM TARGETS LONG TERM TARGETS
APPROACH OMNICHANNEL+PARTNERSHIPS ROADMAP
Objection: Seamless, Interactive, and Innovative Personalized Experiences Objective: Fully Integrated, Customer-Centric Omnichannel Ecosystem
Introduce
Sparky, Retail
Mascot
Host
Community-
Centric Events
Immersive
Experience
Zones
Developing
Samsung
MetaVerse
Sustainability &
Circular
Eco- Initiatives
Flexible
Fulfilment
Options
FINANCIALS - UNIT ECONOMICS (PER STORE ESTIMATES)
METRICS METRICS
Deploy Sparky in select flagship stores as a welcoming guide. Spark
should be equipped to give product demos, provide tips, and take
selfies with customers.
Tagline: "Your Guide to the Samsung Side!"
Develop AR and QR Code Interactions with Spark.
Integrate Spark into Personalized Customer Experiences with AI
Set up experience zones in flagship stores
featuring interactive VR/AR setups, hands-on
product demos.
Launch Campaign for new products like Samsung
Curve TV: “See It. Feel It. Live It.”
Start hosting weekly workshops on topics
relevant to the youth (photography, gaming).
Schedule pop-up events with local
influencers or tech creators.
Organize O2O Treasure Hunts during product
launches and store inaugrations to build
customer traction.
Enable options like buy-online-pickup-in-store
(BOPIS), Buy online - Deliver from Store (BODS), Buy
in store Deliver to home (BISDH).
Develop a robust inventory system for efficient
order fulfillment.
Create a Samsung "Virtual Experience Hub" in the metaverse,
where users can explore products, attend virtual events, and
interact with the Samsung brand in an immersive, virtual world.
Virtual Launches; Virtual Product Demos; Digital Twin Storefronts
“Adaptive Retail Environments” inside the MetaUniverse of
Samsung Store
Add recycling stations in stores, offer more trade-in
programs, and sell certified pre-owned Samsung devices.
Sustainable Practices in Digital Spaces: Promote eco-
conscious messages and education within the Samsung
metaverse.
SETUP COSTS
OPEX COSTS
Increase in-
store visits
Time spent
per customer
Social media mentions, selfie
uploads, & overall customer
engagement with Spark.
App downloads, AR
interactions, and
engagement metrics
Post-Event
customer
Satisfaction
Average
Fulfillment
speed
Electronics
trade-in rates
Volume and
Amount of
Transactions Made
Avatar
Customization and
Social Interactions:
Attendance Rates,
Repeat Visitors

5. Vanshika
Gupta
Intern - FinIQ Consulting
Swabhaav
Narahara Setty
Intern - ReNew Inc.
Ambarish
Ghan
Intern - PwC
THANK YOU