best digital marketing course in bangalore

Master the Modern Market

1. SOCIAL MEDIA
MARKETING
www.nidmindia.com

2. INTRODUCTION
Social media marketing (also known as digital
marketing and e-marketing) is the use of social media-
the platforms on which users build social networks
and share information- to build a company’s brand,
increase sales, and drive website traffic. In addition to
providing companies with a way to engage with
existing customers and reach new ones, SMM has
purpose-built data analytics that allows marketers to
track the success of their efforts and identify even
more ways to engage.
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3. Relies on sponsored content and paid
advertising.
1.
Requires a more direct financial outlay for
campaigns.
2.
Results take time to show, but create
enduring bonds.
3.
Utilizes sophisticated targeting options for
specific demographics.
4.
It deals with off page optimization of the
website.
5.
It focuses on organic strategies and
community engagement.
1.
Generally more cost-effective with organic
techniques.
2.
Results take time to show, but create
enduring bonds.
3.
Connects with a broad audience through
genuine interaction.
4.
It deals with on page optimization of the
website.
5.
Social media
optimization
Social media
marketing
Difference between social media
optimization and social media marketing
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www.nidmindia.com

4. COLLECTION
ADS
these ads are
specifically made
for mobile devices.
A collection ad
usually consists of a
video or an image
and related product
images.
TWITTER AD
CAMPAIGNS
CAROUSEL ADS
A happy medium
between image ads
and the collections
ad is carousel ad.
These ads are
relevant because
they help with the
desktop placement.
MESSENGER
ADS
These ads are
available on the
face of your
messenger screen.
It helps your users
to connect with
your brand on
messenger.
When you start
twitter ads
campaign you
define your
business objective
that ensures your
ads align with your
business goals.
DIFFERENT TYPES OF ADS
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www.nidmindia.com

5. DATABASE
MANAGEMENT
Another critical aspect of social media marketing is
maintaining the vast database of the customers. Gone
are the days when just a phone number and an email
was enough to manage your target customers. In
today’s era, the entire target customer thing has
become more sophisticated.
The businesses have a lot of data about each
customer which help them to identify their interests
and requirements accurately. The problem here is to
manage the data and make it accessible for effective
processing.
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6. Product
Promotion
Activities
Social media is a great pace for product
marketing. You can use it to advertise your
product, its benefits and let it reach a
large number of people. It is also helpful in
getting an insight into the customer buying
behaviour which can help you to strategize
your other marketing steps. Visually
enthralling products can be showcased on
a picture conversion ratio. You can hold
contests or various giveaways on this
platform to promote your products.
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7. Specific- Identify your social media channels that
you want to target and accordingly define your
metrics.
1.
Measurable- Start using the right social media
tools to measure different types of metrics to
measure how your social media posts are
performing.
2.
Relevant- The global that you define should be
appropriate for your overall social media
presence.
3.
Creating the best social media
platform for marketing
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8. INSIGHT STUDY
All the social media channels provide businesses with thier own set of
analytics tools that help you to visualize the performance of your ad
campaigns and social media posts.
Facebook: It provides information like post reach, engagement,
comments, likes and also the sources from where you got those likes
from that may be your stories, or sponsored ads or any other.
Twitter: You can access twitter analytics dashboard through this link
https://analytics.twitter.com/about where you can login with your
account name and password.
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9. CONTACT
[email protected]
9611361147
#No 23, Venkateshwara Complex, 1st floor,
9th B and C Main, Dr. Puneeth Rajkumar
Road, KEB Colony, BTM 1st Stage, Bengaluru,
Karnataka, India 560029
www.nidmindia.com
www.nidmindia.com