Best Digital marketing institution in kerala.pdf

Digital marketing refers to the use of digital channels, platforms, and technologies to promote products or services to consumers.

1. Digital
Marketing How it's ruling the business world Business
Presentation
Studio Shodwe

2. What is Digital
Marketing? Digital marketing refers to the use of digital channels,
platforms, and technologies to promote or market
products and services to consumers. It leverages the
internet and electronic devices (like computers,
smartphones, and tablets) to connect businesses with
current and prospective customers.
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3. Why is it
Important?Global Reach: Access to audiences across
the world.
Cost-Effective: Often cheaper than
traditional marketing methods.
Measurable Results: Real-time tracking
and analytics.
Targeted Advertising: Reach specific
demographics based on age, location,
interests, etc.
Engagement: Interact with customers
directly through comments, messages,
and social media.
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4. Search Engine
OptimizationSEO (Search Engine Optimization) in digital marketing is
the process of improving a website’s visibility in organic
(non-paid) search engine results—like on Google, Bing,
or Yahoo—so that more people can find and visit it.
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5. Pay-Per-Click
AdvertisingPPC (Pay-Per-Click) in digital marketing is a
model of online advertising where advertisers
pay a fee each time someone clicks on their
ad. It’s a way to buy visits to your website,
rather than trying to earn them organically
through SEO.
It allows you to target specific
audiences and drive immediate
traffic to your website.
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6. Social Media
MarketingBy sharing valuable content, engaging
with your followers, and running targeted
campaigns, you can build brand loyalty
and increase customer reach.
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7. Content
MarketingContent marketing is the creation and distribution of
valuable, relevant, and consistent content to attract
and retain a clearly defined audience.
By providing informative and engaging content,
you can establish your brand as an authority in your
industry and build trust with your audience.
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8. Email
MarketingEmail marketing involves sending targeted emails to
a list of subscribers.
It's a cost-effective way to nurture leads, promote
products or services, and build customer relationships.
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9. Mobile
MarketingMobile marketing focuses on reaching and engaging
customers through their mobile devices.
With the increasing use of smartphones, optimizing
your website for mobile and utilizing mobile advertising
can be crucial for business success.
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10. Thank You
Studio Shodwe
www.reallygreatsite.com
Presentation By SOORAJ M