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Data analysis is a systematic process of inspecting, cleansing, transforming, and modeling data to discover useful information that can inform decision-making. It involves several key phases, each integral to deriving insights from raw data.

1. DIGITAL MARKETING

2. INTRODUCTION TO DIGITAL MARKETING Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel . Digital marketing is the act of promoting products and services through digital channels, such as social media, SEO, email, and mobile. It is a form of marketing that helps businesses to reach their target audiences, build relationships, and boost sales through digital channels. Digital marketing utilizes a combination of tools such as analytics, social media, content marketing, search engine optimization (SEO), search engine marketing (SEM), email marketing, mobile marketing, and more to create an effective digital presence.

3. WHAT IS DIGITAL MARKETING? Digital marketing can be broadly broken into 8 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing .

4. WHAT IS SEO? SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.

5. TYPES OF SEO Types of SEO White-Hat SEO. When you hear someone say white-hat SEO, that means the SEO practices that are in-line with the terms and conditions of the major search engines, including Google. ... Black-Hat SEO. ... Gray-Hat SEO. ... On-Page SEO (On-Site SEO): ... Off-Page SEO (Off-Site SEO): ...

6. WHAT IS SEM? Search engine marketing  (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs). Search engine marketing (SEM) is a method of promotion and advertising to help companies' content rank higher among search engine traffic. Like search engine optimization ( SEO ), search engine marketing helps companies improve the way content is ranked by  search engines

7. WHAT IS SMO? Social media optimization (SMO) involves using social media platforms to grow a company or organization's online presence. It can increase awareness of new products and services and allow organizations to connect with customers . SMO is one of the leading  digital marketing strategies  of the Social Media world. SMO primarily focuses on attracting web visitors from sources other than search engines. SMO allows SMM (social media marketing) initiatives to operate better by improving content, similar to how  SEO  supports higher search engine rankings. It may also implement online reputation management (ORM). If someone submits unfavorable reviews about a firm, an SMO strategy can ensure that the negative reviews are not the first link to show in a search engine.

8. WHAT IS THE DIFFERENCE BETWEEN SEO AND SMO? SEO is mainly known to focus on improving the rankings of the website, and it can drive different visitors through Google likes. SMO, on the other hand, focuses only on driving traffic via various social media platforms. Both of them SMO & SEO, operate in very different spheres, and do impact one another .   SEO means search engine optimization .  SEM means search engine marketing .  SMO means social media optimization .

9. WHAT IS SMM? Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool. These social media platforms enable brands to connect with their audience to: build a brand; increase sales; drive traffic to a website; and . Social Media Marketing (SMM) is marketing that targets social platforms like  Facebook, Instagram, TikTok  for brand promotion, target audience growth, driving website traffic, and increasing sales.

10. WHAT IS WEB TRAFFIC? measures the number of visits to your website that are the result of organic or paid search traffic. By coupling web visit metrics with goal-completion metrics, you get a complete picture of your SEO performance.

11. TYPES OF WEB TRAFFIC

12. INTRO TO TYPES OF WEB TRAFFIC ORGANIC WEB TRAFFIC Organic traffic is those visitors that land on your website from unpaid sources, aka essentially free traffic. Organic sources here include search engines like Google, Yahoo, or Bing . DIRECT WEB TRAFFIC Direct traffic, also known as “dark traffic,” refers to visits to your website that don't have a defined source or referring site . SOCIAL WEB TRAFFIC Social traffic refers to  traffic coming to your website, mobile site or mobile app from social networks and social media platforms REFERRAL WEB TRAFFIC Referral traffic is also relevant for SEO. When someone visits a website from another site, they're typically clicking a link or completing a specific social activity. 

13. WHAT IS BACKLINK? A backlink is  when one website links to another with an anchor text . An example of a backlink is any article you find that links to another source or website. You can find examples of website backlinks all over the internet, especially on popular blog sites that link back to relevant content.

14. WHAT IS CRAWLING, INDEXING AND RANKING?  Crawling is the discovery process in which search engines send out a team of robots (known as crawlers or spiders) to find new and updated content. Content can vary — it could be a webpage, an image, a video, a PDF, etc. — but regardless of the format, content is discovered by links . Indexing is the process by which search engines organize information before a search to enable super-fast responses to queries. Searching through individual pages for keywords and topics would be a very slow process for search engines to identify relevant information . Rankings in SEO refers to a website's position in the search engine results page. There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page.

15. QUALITY OF BACKLINK Backlinks in SEO improve your rankings because they view the quality and quantity of the links as authoritativeness and votes of confidence from other websites. Therefore, the more backlinks your website has, the higher it can rank for search terms . A quality backlink is  a link that comes from a high domain authority website that is well-trusted by search engines and searchers alike . In other words, not only do the robots trust the website, but actual people also trust the website CAN BE CHECK BY DA PA CHECKER

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