Beyond the Basics- Scaling SME Marketing with Advanced Tactics and AI

During this session we discussed how businesses can go a step further to enhance their marketing strategy. Following a website audit and once technical issues are fixed, businesses can review teir backlink profile, reviewing competitors, conduct keyword gap analysis and audit their own content to support an increase in organic traffic, rankings and conversions. We also looked at predictive marketing and provided a list of tools and resources businesses can access to stay ahead of the competition.

1. Unleash your potential

2. Beyond the Basics

3. Scaling SME Marketing with Advanced Tactics and AI

4. What’s covered? Advanced SEO & content marketing AI & data driven tools Personalised customer experiences

5. Recap

6. @annamorrish | quibble.digital Over 70% of businesses are using AI

7. @annamorrish | quibble.digital 300,000 businesses fail each year

8. @annamorrish Slideshare.net/AnnaMorrish /annamorrish

9. Our clients

10. As featured in:

11. Let’s begin…

12. SEO & Content

13. @annamorrish | quibble.digital Free tools that give you actionable data…

14. Download previous slides

15. @annamorrish | quibble.digital Tools that give you actionable data…

16. @annamorrish | quibble.digital Great content tools

17. @annamorrish | quibble.digital Check your site for errors, including 404s, 500s and indexing issues. Ensure URLs are short and user friendly. Check for duplication issues. www and non www http/https Content Meta titles & H1 title tags Identify pages with low content, along with conversion elements. Recap > What to tackle first

18. What’s next?

19. @annamorrish | quibble.digital SEO checklist

20. @annamorrish | quibble.digital Review internal linking. SEO checklist

21. @annamorrish | quibble.digital Review internal linking. Set up authorship. SEO checklist

22. @annamorrish | quibble.digital Review internal linking. Set up authorship. Consider a location page strategy. SEO checklist

23. @annamorrish | quibble.digital Review internal linking. Set up authorship. Consider a location page strategy. Review your backlink profile. SEO checklist

24. @annamorrish | quibble.digital Review internal linking. Set up authorship. Consider a location page strategy. Review your backlink profile. Consider content opportunities & gaps. SEO checklist

25. @annamorrish | quibble.digital Review internal linking. Set up authorship. Consider a location page strategy. Review your backlink profile. Consider content opportunities & gaps. Audit your own content. SEO checklist

26. @annamorrish | quibble.digital Review internal linking. Set up authorship. Consider a location page strategy. Review your backlink profile. Consider content opportunities & gaps. Audit your own content. Update your content. SEO checklist

27. @annamorrish | quibble.digital Review internal linking. Set up authorship. Consider a location page strategy. Review your backlink profile. Consider content opportunities & gaps. Audit your own content. Update your content. Optimise for voice search. SEO checklist

28. @annamorrish | quibble.digital Review internal linking. Set up authorship. Consider a location page strategy. Review your backlink profile. Consider content opportunities & gaps. Audit your own content. Update your content. Optimise for voice search. Consider EEAT. SEO checklist

29. #1

30. Sign up to Core Updates – SEO newsletter

31. SEO / PPC

32. @annamorrish | quibble.digital A/B testing ads to support conversions

33. @annamorrish | quibble.digital Google has over 1 billion daily users

34. @annamorrish | quibble.digital Bing has 100 million daily users

35. @annamorrish | quibble.digital Network Most Popular Age Demographic Facebook 25 - 34 YouTube 25 - 34 Instagram 25 - 34 TikTok 18 - 24 LinkedIn 25 - 34

36. @annamorrish | quibble.digital A/B testing ads to support conversions

37. @annamorrish | quibble.digital Test colours. A/B testing ads to support conversions

38. @annamorrish | quibble.digital Test colours. Test wording. A/B testing ads to support conversions

39. @annamorrish | quibble.digital Test colours. Test wording. Test with and without emojis. A/B testing ads to support conversions

40. @annamorrish | quibble.digital Test colours. Test wording. Test with and without emojis. Test audiences. A/B testing ads to support conversions

41. @annamorrish | quibble.digital Test colours. Test wording. Test with and without emojis. Test audiences. Test CTAs. A/B testing ads to support conversions

42. @annamorrish | quibble.digital Test colours. Test wording. Test with and without emojis. Test audiences. Test CTAs. Review & refine landing pages. A/B testing ads to support conversions

43. @annamorrish | quibble.digital Test colours. Test wording. Test with and without emojis. Test audiences. Test CTAs. Review & refine landing pages. Ensure retargeting is set up. A/B testing ads to support conversions

44. @annamorrish | quibble.digital Increase conversion rate by 150%

45. Sign up to the Marketing TLDR newsletter

46. The journey

47. The buying cycle Everyone searches differently, but the buying cycle remains the same. It takes on average 8 touches to convert a new customer. It takes an omnichannel marketing strategy to provide a seamless user experience across all channels relevant to the buyer's journey, including: -Social media -Email -Blogs -News articles & industry publications -Company website -Events -Push notifications -Reviews & testimonials

48. You’ve got just 8 seconds to encourage someone to stay. 96% of visitors are not ready to buy. Product videos can increase purchases of the product by 144%. A 1 second delay on your site speed can result in a 7% reduction in conversions. More landing pages = more leads. Is your site ready to convert?

49. Map it out

50. @annamorrish | quibble.digital CRMS & workflow automation

51. AI

52. @annamorrish | quibble.digital Great AI tools

53. Sign up to the AI TLDR newsletter

54. @annamorrish | quibble.digital Predictive marketing for enhanced CX

55. @annamorrish | quibble.digital Use Gemini & Chat GPT to predict patterns based on content and design. Predictive marketing for enhanced CX

56. @annamorrish | quibble.digital Use Gemini & Chat GPT to predict patterns based on content and design. Use predictive behaviour modelling to forecast customer actions. Predictive marketing for enhanced CX

57. @annamorrish | quibble.digital Use Gemini & Chat GPT to predict patterns based on content and design. Use predictive behaviour modelling to forecast customer actions. Predictive marketing for enhanced CX Altair AI Studio Alteryx AI Platform Dataiku H2O Driverless AI IBM Watson Studio Microsoft Azure Machine Learning SAP Analytics Cloud SAS

58. Predicting Customer Behaviour and AI

59. What should you measure?

60. @annamorrish | quibble.digital What metrics should you measure?

61. @annamorrish | quibble.digital Website traffic! What metrics should you measure?

62. @annamorrish | quibble.digital Website traffic! Keyword rankings. What metrics should you measure?

63. advancedwebranking.com

64. @annamorrish | quibble.digital Website traffic! Keyword rankings. Visibility. What metrics should you measure?

65. Any questions?

66. Contact us W: quibble.digital | e: [email protected] @AnnaMorrish /annamorrish Slideshare.Net / AnnaMorrish