Big Bazaar.pptx

a presentation over rise and fall of big bazaar

1. Big Bazaar: Rise and Fall By Shruti kumari

2. Introduction Big Bazaar was a company that operates a chain of departmental and groceries stores offering vegetables , fruit, dairy, personal products , garments. Headquarter – Mumbai Industry – Retail Founder – Kishore Biyani Founded - 2001

3. Target Market It mainly targeted middle class consumers to fulfil their all kind of needs. They had different section for apparels at “Fashion Big Bazaar” which mainly focused on the new , stylish and fashionable clothes for all age group customers. It mostly focused on females and young Indian consumers who relate more to the digital medium, offers, m-coupon, redemption etc.

4. 4P’s followed at Big Bazaar Product Mix Clothes : Denims and t-shirt, fabrics and cutpiece , formal wear, casual wear, party wear, ethnic wear etc. Food Items : Ready to eat, Ready to cook, International food spices, fruits, vegetables, juice, milk item etc. Cleansing agent Cosmetics Home appliances Pricing Value Pricing [every day low price] Promotional Pricing Bundling

5. Contd …. Place store location Acquire such area at an early phase before the real estate value blooms. Located at high traffic areas. Potential Development Area Online trading. Designed to look crowed. Promotion Future card. Sal Ke Sabse Saste Din. Exchange offer. Shakti card. Weekend discount. Junk swap offer

6. Marketing Strategies Wednesday Bazaar Big Bazaar introduced the Wednesday Bazaar concept and promoted it as “ Hafte Ka Sabse Sasta Din”. It was mainly to draw customers to the stores on Wednesdays, when least number of customers is observed. According to the chain, the aim of the concept is "to give homemakers the power to save the most and even the stores in the city have a fresh look to make customers feel that it is their day.”

7. Continued.. Sabse Sasta Din Big Bazaar introduced the concept of " Sabse Sasta Din". The idea was to simply create a day in a year that truly belonged to Big Bazaar. Maha Bachat Maha Bachat is a single day campaign with attractive promotional offers across all Big Bazaar stores. It has attractive offers in all its value formats such as Big Bazaar, Food Bazaar, Electronic Bazaar and Furniture Bazaar - catering to the entire needs of a consumer.

8. Continued.. The great Exchange Offer Big Bazaar launched "The Great Exchange Offer", through which the customers can exchange their old goods for Big Bazaar coupons. Later, consumers can redeem these coupons for brand new goods across the nation.

9. CRM at Big Bazaar Customer profitability analysis is done on the basis of transactions made through the future cards. Platinum customers(Most profitable) Gold customers(Profitable) Iron customers(Low profitability but desirable) Lead customers(Unprofitable and undesirable)

10. Reasons Behind Downfall Investment in many businesses [2005]. Entry of Flipkart [2007] Global Financial Recession [2008] High Amount of Debt [8,000crs] in 2012 Entry of Big Basket, Snapdeal Acquired many companies… Nilgiris worth 300crs in 2014 EasyDay Club in 2016 HyperCity for 650crs in 2017 E-Zone in 2018 Pandemic [2019]

11. Three Things To Learn Proper Evaluation of Existing Business. Better Understanding of Market Trend. Observation of Customer’s Taste and Preference.

12. Thanks For Your Time.