Billboard target audience

As I am basing my own magazine design on Billboard magazine, I have researched their target audience and how they reach out to this audience.

1. Billboard - Target Audience

2. As Billboard is the magazine I am taking main inspiration from for my own design, I will look at the main target audience for Billboard magazine and analyse how they reach out to their audience, to help me when designing my own design.

3. The target audience for Billboard varies from young teens to young adults, roughly 16-26 year olds.

4. How does Billboard magazine reach such a wide audience? Not only does Billboard cover the latest chart updates and singles from a variety of different genres which makes it popular, it also has a simplistic mature style and does not overload the reader with images or words like some other magazines, so it reaches a more mature wider audience. It also does not gossip on the artist’s lives but simply updates the reader of the music, so it again reaches a more mature audience.

5. The cover has a simplistic style with no overload of images or writing, reaching a more mature audience and making the magazine accessible to all. There is a clear list of the latest singles down the side of the page, clear cut simple headings down the page and only a few images which again reiterates the simple style of the magazine which helps to reach out to such a wide audience.