Bisleri

bisleri ppt - market analysis,waste management,history about bisleri explained in details wit lots of photos and animation.

1. PRESENTED BY – PRATIK.A.DHAKE S.Y.BTECH COMPS 101070049/27 1 PRATIK.A.DHAKE

2. CONTENTS 1. INTRODUCTION 2. HISTORY 3. BRANDS 4. COMPOSITION 5. COMPETITORS 6. OPERATION OF BISLERI 7. MARKET ANALYSIS 8. PURIFICATION PROCESS 9. MISSION 10. REFERNCES & EXTERNAL LINKS 2 PRATIK.A.DHAKE

3. INTRODUCTION Bisleri  is a brand of bottled water in India. Bisleri has 60% market share in packaged drinking water in India. Product range comprises of two variants : Bisleri with added minerals & Bisleri Mountain Water. It is available in 8 pack sizes: 250ml cups, 250ml bottles, 500ml, 1 litre , 1.5 litre , 2 litre , 5 litre , and 20 litre . Its operations run throughout the subcontinent of India and is one of the leading bottled water supplying companies in India.  As of 2007, Bisleri has 8 plants & 11 franchisees all over India. 3 PRATIK.A.DHAKE

4. HISTORY FOUNDED 1965 HEADQUARTERS MUMBAI,INDIA KEY PEOPLE FELICE BISLERI(FOUNDER) RAMESH.J.CHAUHAN(CHAIRMAN) PRODUCTS BOTTELED WATER PARENT PARLE BISLERI LTD WEBSITE www.bisleri.com 4 PRATIK.A.DHAKE

5. cont…. Bisleri was originally an Italian company created by Felice Bisleri , who first brought the idea of selling bottled water in India. Bisleri then was introduced in Mumbai in glass bottles in two varieties – bubbly & still in 1965.  Parle bought over Bisleri (India) Ltd. in 1969 and started bottling water in glass bottles under the brand name ‘ Bisleri ’. The brand name Bisleri is so popular in India that it is used as  generic name  for bottled water. 5 PRATIK.A.DHAKE

6. CONT …. Later Parle switched over to PVC non-returnable bottles & finally advanced to PET containers.  In 1995 Ramesh J. Chauhan started expanding Bisleri operations.  In 2003 Bisleri announced its venture to Europe. After that Ramesh J. Chauhan sold his stake to Wakharikar & Sons,but all operations are under Ramesh J.Chauhan . 6 PRATIK.A.DHAKE

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8. COMPOSITION The composition of Bisleri Water in milligrams per litre (mg/l): 160-TDS 7.2-ph factor 13.6-Calcium 22-Chlorides 58-Bicarbonate 7.8-Magnesium 2-Nitrate 19.3-Sulphates 66.1-Hardness 8 PRATIK.A.DHAKE

9. BRANDS MOUNTAIN WATER Bisleri mountain water emanates from a natural string,located in Uttranchal and Himachal nestled in vest Shivalik Mountain ranges. It is available 250ml,500 ml,1L,1.2L 2L,1.5L and 5L. 9 PRATIK.A.DHAKE

10. MINERAL WATER Bisleri mineral water contains minerals such as magnesium sulphate and potassium bicarbonate which are essential for healthy living. 10 PRATIK.A.DHAKE

11. FIZZY SODA It is the most recent product of bisleri . Fizzy soda is carbonated water and comes under Soft water segment. 11 PRATIK.A.DHAKE

12. BISLERI VEDICA Mountain water from the natural himalayas . 12 PRATIK.A.DHAKE

13. COMPETITORS KINLEY – Kinley is a product of coca – cola. 13 PRATIK.A.DHAKE

14. AQUAFINA Aquafina is a product of pepsico pvt Ltd. 14 PRATIK.A.DHAKE

15. HIMALAYAN WATER Himalayan water is a product of tata group. 15 PRATIK.A.DHAKE

16. KINGFISHER PREMIUM Kingfisher premium is a product of United Breweries group. 16 PRATIK.A.DHAKE

17. OPERATIONS OF BISLERI The Bisleri bottled water range comprises of:- 500 ml 1 litre , 1.2 litre 2 litre 5 litre and 20 litre jars . 17 PRATIK.A.DHAKE

18. OPERATIONS OF BISELRI(cont…) 250 ml cups and 330 ml bottles though in very limited numbers for now 20-litre jar comprises about 40 per cent of overall Bisleri sales, the one- litre bottles account for approximately 25 per cent brand sales. The main source of water is bore well. 18 PRATIK.A.DHAKE

19. Cont… ` There are 250 workers working in Sahibabad plant. The production process adopted by Bisleri is batch production. The time taken to fill one bottle is approximately 5 minutes. The workers work in 3 shifts which comprises of 60-70 workers per shift. The maintenance of the machines is done every month and every 45 days there is sanitation and cleaning of the machine. 19 PRATIK.A.DHAKE

20. MARKET ANALYSIS Pie chart shows the sale wise distribution of various pack sizes. 20 PRATIK.A.DHAKE

21.   Piechart showing percentage sales of following mineral water in aweek   45%10%8%20%17%   Bisleri   Aquafina   Kinley  Hello Others 21 PRATIK.A.DHAKE

22. WASTE MANAGEMENT PET garbage is purchased about 5000 kg every month, processed it and sold it to other companies . PET waste can be recycled into carpets, car parts, fabrics, Fiberfil (for products like pillows and jackets), etc. The PET powder enhances the bonding ability of asphalt which strengthens the roads. 22 PRATIK.A.DHAKE

23. PURIFICATION PROCESS It takes a lot to bring out the sweet taste of purity. Every single drop of water that drips into a bottle of bisleri has to go through a stringent 6-step purification process. First,groundwater is ozonized to destroy virus and bacteria.The next step of purification involves a sand filter which removes coarse particles up to 30 microns in size. 23 PRATIK.A.DHAKE

24. Cont… A carbon filter is then used to remove colour and odour,followed by Reverse Osomosis to filter harmful minerals and salts. The penultimate step is the fortification of water with minerals. Finally,the water is Ozonized once more to ensure zero-contamination during bottling and storage. Now,you can go ahead and enjoy the sweet taste of purity. 24 PRATIK.A.DHAKE

25. MISSION “ To provide the highest quality product, keeping in mind all aspects including freshness, purity and safety, and making it easily available to the consumer at a very affordable price”. 25 PRATIK.A.DHAKE

26. Quick info -- And you thought it’s only water Bisleri has been around for over four decades. Origin:  Italian entrepreneur Felice Bisleri brings the bottled water brand to India in 1965 Early avatar : In glass bottles, in two variants: Bubbly and Still The Chauhan factor:  In 1969, Chauhan buys the brand (for its club soda) Big break:  In 1993, when Bisleri was sold in half- litre packages for Rs 5 Big gamble:  A foray into transportation. It worked. Today, Chauhan has some 2,000 trucks nationwide Annual growth rate of Bisleri :  35-40 per cent. Bottles sold per day : 15 million Number of retail outlets covered:  3,15,000 Exclusive distributors:  3,400 Number of factories:  54, will have another 30-32 more by March 2010 New variants:   Bisleri Mountain Water, Bisleri Mountain Water from the Himalayas. Contemplating launch of enhanced water, vitamin water and flavoured water Good reason for being in the business:  Water is 2.2 times the soft drinks market in litres , according to a study 26 PRATIK.A.DHAKE

27. REFERENCES AND EXTERNAL LINKS wikipedia www.bisleri.com www.business-standard.com 27 PRATIK.A.DHAKE

28. CHECK IF U’VE GOT BISLERI, WHEN YOU ASKED FOR IT. 28 PRATIK.A.DHAKE

29. THINK WATER , THINK BISLERI THANK YOU 29 PRATIK.A.DHAKE DRINK BISLERI, PLAY SAFE DRINK BISLERI, STAY PROTECTED