Bisleri pop- A Failure Product

Presentation on the Failure Products (Soft drink) of Bisleri Ltd. Also stated the various reasons for the downfall of the soft drinks launched by Bisleri as expansion business strategy.

1. BISLERI POP Presented by- Arpal Dagade

2. About B isleri Bisleri International Pvt. Ltd  is an Indian beverages company best known for its eponymous  Bisleri  brand of bottled mineral water.  Bisleri , an Italian mineral water company, was launched in  Mumbai in the year 1965. The Parle Group purchased Bisleri from the Italian entrepreneur Signor Felice Bisleri  in 1969. Chairman – Mr. Ramesh Chauhan. It is private limited company. Industry type- Beverages .

3. P roducts/Brands Bisleri mineral water. Fonzo Pinacolada Spyci Limonata Vedica Urzza

4. Failed products

5. Fonzo It is available in packaging of 200ml and 300 ml.

6. Limonata It is available in packaging of 100ml,200ml and 300 ml.

7. Spyci It is available in packaging of 100ml,200ml and 300 ml.

8. Pinacolada It is available in packaging of 100ml,200ml and 300 ml.

9. Vedica It is available in packaging of 100ml,200ml and 300 ml.

10. Reasons for failure Tough being the giant in mineral water they failed to be successful in capturing the market in soft drinks. Competitors like Coca-cola and Pepsi are deeply penetrated in the market. Even pricing of these products were slightly high. They were unable to target the right customer for their products. Audience didn’t accepted them as a soft drink. Only fonzo was able to create some demand in market due to advertisement campaign. They are restricted towards the geographical background.

11. Bibliography https://www.bisleri.com / https:// en.wikipedia.org/wiki/Bisleri Classmate responses.