Black Minimal Modern Fashion Collection Presentation (1).pdf

Key Moments in Schiaparelli's History:
Early Years and Founding (1920s):

Elsa Schiaparelli was born in 1890 in Rome. She moved to Paris in the 1920s, where she started her career in fashion. In 1927, she launched her first collection, focusing on knitwear, including her famous trompe-l'œil sweater, which became an instant success.
Surrealist Collaborations (1930s):

Schiaparelli was heavily influenced by surrealism and collaborated with renowned artists such as Salvador Dalí, Jean Cocteau, and Man Ray. Iconic pieces from this period include the Lobster Dress (1937) and Shoe Hat (1937), both made with Dalí. These collaborations blended art and fashion in revolutionary ways.
Signature Designs:

Schiaparelli introduced several now-famous fashion innovations, including the use of shocking pink (her signature color), the first evening dress with a built-in bra, and early examples of wrap dresses, culottes, and zipper detailing.
World War II and Decline (1940s-1950s):

Schiaparelli continued designing throughout the 1930s, but the outbreak of World War II interrupted her work. She closed her fashion house in 1954, the same year as Chanel’s return to the industry, marking the end of Schiaparelli's influence on fashion for several decades.
Revival (2012-Present):

After several decades of dormancy, the brand was revived in 2012 under the ownership of Diego Della Valle. With creative directors like Bertrand Guyon and Daniel Roseberry, Schiaparelli returned to the fashion world, maintaining its surrealist heritage while appealing to modern sensibilities. Roseberry, who became the creative director in 2019, introduced extravagant designs that have appeared on red carpets and major events, reviving the house's avant-garde spirit.Key Moments in Schiaparelli's History:
Early Years and Founding (1920s):

Elsa Schiaparelli was born in 1890 in Rome. She moved to Paris in the 1920s, where she started her career in fashion. In 1927, she launched her first collection, focusing on knitwear, including her famous trompe-l'œil sweater, which became an instant success.
Surrealist Collaborations (1930s):

Schiaparelli was heavily influenced by surrealism and collaborated with renowned artists such as Salvador Dalí, Jean Cocteau, and Man Ray. Iconic pieces from this period include the Lobster Dress (1937) and Shoe Hat (1937), both made with Dalí. These collaborations blended art and fashion in revolutionary ways.
Signature Designs:

Schiaparelli introduced several now-famous fashion innovations, including the use of shocking pink (her signature color), the first evening dress with a built-in bra, and early examples of wrap dresses, culottes, and zipper detailing.
World War II and Decline (1940s-1950s):

Schiaparelli continued designing throughout the 1930s, but the outbreak of World War II interrupted her work. She closed her fashion house in 1954, the same year as Chanel’s return to the industry, marking the end of Schiaparelli's influence on fashion for several decades.

1. ELSA
SCHIAPARELLI
“If I cannot be the most beautiful
then I will be the most Extravagant ”

2. Elsa Schiaparelli was born in Rome in 1890 to a religious family.
She was the founder of “HOUSE OF SCHIAPARELLI” in 1927 present day
known as “MAISON SCHIAPARELLI”
She was renowned for blending surrealist art with
fashion.
Elsa Schiaparelli instilled a creative spirit in 20th-century fashion with her
inventive imagination and revolutionary vision .
Her iconic collaborations with artists like Dalí, Cocteau, Man Ray,
Giacometti and Marcel Vertès became legendary.

3. 1927
THE TROMPE L’ŒIL
AND THE CREATION
OF SCHIAPARELLI
Elsa Schiaparelli creates her
first trompe l’œil motif on a
hand-knit sweater for
herself. The black and white
pullover boasts the illusion
of a bow, pierced heart,
skeleton, or a sailor tattoo.
1929
LAUNCH OF THE
FRAGRANCE “S”
Elsa Schiaparelli names her
first fragrance “S”.
FIRST
COLLABORATION
WITH ARTISTS
Schiaparelli’s first
collaboration is with
Russian-French writer Elsa
Triolet to create the iconic
Aspirin Necklace.
1931
TIMELINE
TIME COVER
Elsa appears on the cover of
Time, the first woman designer
to ever achieve this honor.
1930s1920s
1934

4. 1935
21
PLACE
VENDÔME
The Couture House moves to Hôtel de
Fontpertuis in the 21 place Vendôme. This is the
first modern interpretation of a Couture House
in which there is a boutique and an atelier in one
building.
FIRST DALÍ
COLLABORATION
The first collaboration between
Elsa Schiaparelli and artist
Salvador Dalí is a compact
powder case that takes the form
of a rotary phone dial.
Simpson wears the iconic
lobster dress, a collaboration
between Elsa Schiaparelli
and Salvador Dalí, which is
featured in an eight-page
spread in Vogue.
LOBSTER DRESS
1937
SHOCKING: PINK &
PERFUME
Elsa Schiaparelli releases
the Shocking fragrance at
the same time as Shocking
Pink.
1937
1935
The high-heeled Schiaparelli
shoe hat was created in 1937
in collaboration with
Salvador Dalí.
SHOE HAT
1937

5. 1946
Elsa Schiaparelli creates the
concept of a capsule
collection specifically made
for traveling with the
“Constellation Wardrobe”,
GIANT BEE BROOCH
She created oversized
jewellery .
1949
1950
TUXEDO DRESS
The first tuxedo dress makes
its debut in the 1950 Haute
Couture collection. The
piece features
experimentation with
diagonal buttoning.
1954
CLOSURE OF THE
MAISON
1940s 1950s
1953
MOULIN ROUGE
Elsa Schiaparelli creates
the iconic costumes of
Zsa Zsa Gabor for John
Houston’s film Moulin
Rouge, including a
Shocking Pink number.

6. 2012
RE-OPENING
VENDÔME
The Couture House goes
back to its roots and re-
opens at Hôtel de
Fontpertuis at 21 place
Vendôme.
2017
HAUTE COUTURE LABEL
Schiaparelli is awarded the
official Haute Couture label by
the French Ministry of Industry
and the French Couture
Federation. The Schiaparelli
signature appears in none other
than Shocking Pink.
2021
SCHIAPARELLI
DRESSES LADY GAGA
Lady Gaga wears
Schiaparelli Haute Couture
to sing the national anthem
at the inauguration of
President-Elect Joe Biden.
2010s

7. 2019
IN APRIL, DANIEL ROSEBERRY IS APPOINTED AS ARTISTIC
DIRECTOR OF SCHIAPARELLI
DANIEL ROSEBERRY
Like Schiaparelli herself, who was known for her technical innovations, Roseberry is particularly interested in experimenting with new or unlikely
fabrics, and exploding the idea of what couture can--or should--be.
Daniel Roseberry was born in 1985 in Plano, Texas.
During his tenure, Roseberry has become known for resurrecting some of the Maison’s most beloved and influential codes and iconography, while
paying homage to its founder, Elsa Schiaparelli's love of Surrealism;

8. LOOK-1
ELEMENTS OF DESIGN PRINCIPLES OF DESIGN
HAUTE COUTURE FALL-WINTER 2024/25
LINE: Diverging lines and curvy details
creates an illusion .
SHAPE: Inverted triangle shape creates a
sense of surprise .
TEXTURE: The 3D feather texture in
contrast to velvet texture.
COLOUR: Use of bold colors represent
strength and power .
SPACE: The negative space creates visually
pleasing composition .
CONTRAST :The gold color creates
contrast .
EMPHASIS: The feathers is the focus point .
MOVEMENT : The closed feathers creates
an illusion of movement.
PROPORTION AND BALANCE: The
exaggerated structured shoulder with narrow
lower gives a balanced picture.

9. LOOK-2
CUSTOM MADE SCHIAPARELLI
ELEMENTS OF DESIGN PRINCIPLES OF DESIGN
COLOR: The costume was entirely red,
creating a monochromatic, dramatic impact.
SHAPE: The overall shape of the costume
followed the natural curves of the human
VALUE: The reflective nature of the crystals
created a range of values as they reflect.
SPACE: The entire costume covered
her body from head to toe, filling up the
"positive space".
TEXTURE : Different types of texture iis
being used .
The crystals provided a shimmering
texture, catching light from various angles .
The wooden beads used in her skirt.
BALANCE: The smooth silhouette and even
distribution of embellishments is well
balanced.
RHYTHM:The seamless coverage , without
any breaks in the crystal application, created a
continuous rhythm .
EMPHASIS: The body is the focal point .
UNITY : There was strong unity between all
the elements of the costume .
VARIETY: Variety of texture is used.

10. LOOK-3
HAUTE COUTURE FALL-WINTER 2021/22
ELEMENTS OF DESIGN PRINCIPLES OF DESIGN
SHAPES: Organic shape is used i.e. human
lungs .
TEXTURE: The smoothness of the fabric
allowed the metallic texture of the gold
necklace to become more prominent.
COLOR: Gold is the focal color .
SPACE:The broad plunging neckline of the
gown created a significant area of negative
space on her chest .
CONTRAST: The deep black of the dress
created a strong value contrast against the
reflective gold of the necklace.
PROPORTION: The oversized lung
necklace was dramatically out of proportion
with the rest of the outfit.
BALANCE: asymmetrical balance dominated
her body.
EMPHASIS:Focal Point on the Necklace
Material Contrast
Color Contrast Contrast in ShapesCONTRAST:
,
,
RHYTHM :Repetition in the Necklace Design

11. LOOK-4
HAUTE COUTURE SPRING-SUMMER 2023/24
ELEMENTS OF DESIGN PRINCIPLES OF DESIGN
BALANCE: The large lion’s head
creates asymmetrical balance .
EMPHASIS: The focal point o f the
design is undoubtedly the lion's head .
PROPORTION: The oversized lion's
head , creating a sense of drama and
exaggeration.
CONTRAST: The contrast between the
natural and the artificial, the smooth and
the textured,
TEXTURE: The lion's head with its
intricate fur and lifelike details
contrasting against the smooth velvet
texture of the gown.
MOVEMENT: The placement of the lion’s
head and the streamlined silhouette of the
gown guide the eye from the top to down .
COLOR: black color that acts as a
backdrop, allowing the lion’s head to stand
out.
SPACE: The minimalist cut of the gown
creates a blank canvas for lion head.
SHAPE: The dress has a classic column
silhouette. In contrast, the lion’s head is
an organic, freeform shape .

12. LOOK-5
CUSTOM MADE SCHIAPARELLI
ELEMENTS OF DESIGN PRINCIPLES OF DESIGN
TEXTURE: The navy jacket is made
from a stiff, formal fabric while the
skirt had a more flowy and softer
quality.
COLOR: The red and gold are the focal
color.
SHAPE: The fitted bodice contrasted with
the large, voluminous skirt,
CONTRAST :The contrasting silhouette,
contrasting color .
EMPHASIS: Golden Dove
Brooch
RHYTHM: The skirt's flowing shape
creates a visual rhythm, as the eye
naturally follows the curves and
movement of the fabric.
UNITY: The use of cohesive colors (red,
navy, and gold)
PROPORTION: Proportions of the
Silhouette creates a dramatic impact.
The skirt’s exaggerated size contrasts
with the slim fitted jacket. Scale of the
Brooch.

13. THANK YOU