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2. Learning Outcomes
At the end of the lesson, you should be able to:
•differentiate between the blog and diary;
•appreciate the benefits and challenges
of writing a blog; and
• write a blog of at least 500 words
on maritime related topics or any topic of
your choice.

3. What is blogging?
It’s more than people putting up pictures of what
they’re eating!
The emergence and growth of blogs in the late
1990s coincided with the advent of web publishing
tools that facilitated the posting of content by non-
technical users.
A blog (a contraction of the words web log) is a discussion or
informational site published online and consisting of discrete
entries ("posts") typically displayed in reverse chronological order.
Wikipedia

4. Noun
1.A website containing a writer’s or group of writer’s
own experiences, observations, opinions, etc. and
often having images and links to other websites.
2.A single entry or post on such a website
She regularly contributes a blog to the
magazine’s websites.

5. Verb (used without objects), blogged, blogging
3. To maintain or add new entries to a blog
Verb (used with object), blogged, blogging
4. To express or write about on a blog
She’s been blogging her illness for almost a year.

6. BLOGS vs DIARIES
BLOGS
Are uploaded online
Public in nature
More concerned with
communicating messages
DIARIES
Traditional
Privately written
Simply expressing or
documenting an idea or
emotion

7. What’s in a blog?
Most blogs are primarily textual, although some
focus on art (art blogs), photographs (photoblogs),
videos (video blogs or "vlogs"), music (MP3 blogs),
and audio (podcasts).
Microblogging is another type of blogging, featuring
very short posts (i.e. Twitter / Facebook).

8. The Blogosphere
Blogs are sometimes overlooked as a significant source of online buzz in comparison
to social networking sites, yet consumer interest in blogs keeps growing. By the end
of 2011,
 Nielsen tracked over 181 million blogs around the world, up from 36 million
only five years earlier in 2006.
Nielsen, 2012

9. Who’s blogging?
65% of bloggers are 18-44 years old. 30% are 25-34.
1/3 2/3
Bloggers are well-educated: 7 out of 10 bloggers have
gone to college, a majority of whom are graduates
Bloggers are active across social media: they're twice as
likely to post/comment on consumer-generated video sites
like YouTube, and nearly three times more likely to post in
Message Boards/Forums within the last month
70% of bloggers have been active more than 2 years. 20%
of all bloggers have been active more than 6 years.

10. Who’s blogging?
>60%

11. The tools of the trade
Name Pros Cons Target users
•Free & Open source
•Massive user &
developer base
•Plug-ins and themes
•Hosted centrally or self-
install
•Complexity
•Most flexibility
requires self-install
•Professional bloggers
•Free
•One of the earliest
blogging platform
•Ease of start-up
•Excellent Google
integration (AdSense)
•No back-end code
access
•Limited
customizations
(themes and plugins)
•Difficult to set up
own domain
•Casual bloggers
•Free
•Ease of use (post
online, SMS, audio)
•Multiple blog support
•Mobile-friendly
•Visual-centric,
doesn’t encourage
text-heavy blogging
•Emphasis on sharing
devalues original
•Casual bloggers who
want something
between Twitter and
WP
•Photobloggers

12. Name Pros Cons Target users
•Oldest premium
blogging platform
•Very good analytics &
publishing tools
•Promotes blogs within
internal blogosphere
•Expensive, especially
with free, powerful
alternatives
•Lack of features and
flexibility
•Dated
•Casual bloggers who
want something easier
and more robust than
WP/Blogger
•Highly customizable
(drag-n-drop)
•Dedicated mobile apps
•Easy to import blogs
created on other
platforms
•Built-in ecommerce
solution
•Expensive
•No back-end code
access
•Limited
customizations
(themes and plugins)
•Creative professionals
and businesses that
want a cloud-based, no-
nonsense blogging
solution with extensive
customization options
The tools of the trade
There are also tons of others, but either in limited market share or limited availability
(beta).

13. Who’s saying what?

14. How are they saying it?

15. Activity:
Kindly get one whole yellow pad and start writing your
textual blog based on your personal experience or any
topic of your choice. The blog must be at least 500
words long and should include at least three images
and/or three links of other websites.
Criteria:
Content – 10 pts.
Organization – 10 pts.
Conventions – 5 pts.
Language & Mechanics – 5 pts.
Total --- 30 pts.

16. Reference
www.flubu.com/blog/wp-content/uploads/2013/10/An-int
roduction-to-blogging.ppt
Samples:
http://blogging4beginners.weebly.com/sample-blogs.html
https://www.contentcustoms.com/samples-blog-posts