BMW Group History Competition-The Founding Fathers – Aviation Pioneers.�It all began with aero-engines - the nucleus of Bayerische Motoren Werke.

BMW Group History CompetitionBefore First World War, several aero-engine and aircraft manufacturing
companies set themselves up in north Munich. The factories of aviation pioneers
Karl Rapp and Gustav Otto form the nucleus of Bayerische Motoren Werke.

Foundation of BMW GmbH as a limited company. Registration of the white-and-
Blue logo as the Company‘s official trademark. Production of the first aircraft
engine – the BMW Illa power unit...

Hydrogen is the fuel of the future. The hydrogen drive has been undergoing trials
at BMW since 1978 and has now entered the production development process.
The 6th generation will go into everyday operation.


In this the BMW Group has consistently looked towards involving cities,
industry and citizens in its transport projects. Such collaborative projects promote a
better understanding of different perspectives and help reconcile them.

The BMW Group sets standards in and through its human resources policy.
Innovative and flexible job concepts and working times are essential in promoting
Performance, creativity and joy of work.

With BMW Welt, a building complex is emerging in the direct vicinity of the Group
headquarters where, from spring of 2007, the essence of the fascinating BMW brand
will be presented. At its core is the pickup point for new vehicles straight from the
Manufacturer.
The central Building designed by renowned London architect Zaha Hadid serves
As the communications and quality centre of the new plant. Here employees and
Visitors alike can avail themselves of a wide range of services and offers.
3 Series; 4-, 6-, 8-, and 12-cylinder petrol engines
High-performance engines BMW M


Z4, 1 and 3 Series

1. BMW Group.
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BMW Group.
A Portrait.

2. BMW Group.
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1911 – 1913
The Founding Fathers – Aviation Pioneers.
It all began with aero-engines - the nucleus of
Bayerische Motoren Werke.
Before First World War, several aero-engine and aircraft manufacturing
companies set themselves up in north Munich. The factories of aviation pioneers
Karl Rapp and Gustav Otto form the nucleus of Bayerische Motoren Werke.
1955 19591948 19521944 19451937 194019331928 1932192319191911 1917
1993 1994199019861983197719721962 1967
Karl Rapp
Heute20001978

3. BMW Group.
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1917
BMW takes to the Skies.
The blue-and-white logo as a trademark.
Foundation of BMW GmbH as a limited company. Registration of the white-and-
Blue logo as the Company‘s official trademark. Production of the first aircraft
engine – the BMW Illa power unit.
1955 19591948 19521944 19451937 194019331928 1932192319191917
19861983197719721962 1967
1911
1993 199419901978 Heute2000

4. BMW Group.
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1919
17 June 1919.
Advancing to the Edge of the Stratosphere.
Test pilot Franz-Zeno Diemer demonstrates the innovative prowess of the
Fledgling company.
1955 19591948 19521944 19451937 194019331928 1932192319191911 1917
19861983197719721962 1967
Franz-Zeno Diemer
DFW F37-III
1993 199419901978 Heute2000

5. BMW Group.
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1923
The first BMW Motorcycle.
The foundation of a success story.
Developed by Max Friz within just a few weeks, the R 32 motorcycle hails the
Advent of BMW‘s great tradition in the two-wheeler market.
1955 19591948 19521944 19451937 194019331928 1932192319191911 1917
19861983197719721962 1967
R 32
1993 199419901978 Heute2000

6. BMW Group.
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1928
Taking over Fahrzeugfabrik Eisenach, BMW enters the car business.
1955 19591948 19521944 19451937 194019331928 1932192319191911 1917
19861983197719721962 1967
DIXI
BMW now also on Four Wheels.
The Dixi – a sign for the new mobility.
1993 199419901978 Heute2000

7. BMW Group.
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1933
BMW finds its Character.
The brand takes on a new face.
The BMW 303 combines two features essential to BMW to this very day:
The double kidney grille so typical of the marque and the straight-six power unit
within the engine bay.
1955 19591948 19521944 19451937 194019331928 1932192319191911 1917
19861983197719721962 1967
BMW 303
1993 199419901978 Heute2000

8. BMW Group.
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1937 - 1940
Sport – One of the Marque‘s Primary Features.
Hardly a race without BMW.
Numerous victories in motorsport impressively prove BMW‘s outstanding
Performance and innovation right from the start.
1955 19591948 19521944 19451937 194019331928 1932192319191911 1917
19861983197719721962 1967
Georg Meier
Ernst HenneBMW 328 „Mille Miglia“
Jock West
1993 199419901978 Heute2000

9. BMW Group.
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1945
End of the Second World War.
Zero hour for a new beginning.
Following destruction and dismantling of its facilities, BMW starts to re-built in a
very hard process.
1955 19591948 19521944 19451937 194019331928 1932192319191911 1917
19861983197719721962 1967
Produktpalette „Notproduktion“
1993 199419901978 Heute2000
Destroyed BMW Plant Munich-Milbertshofen

10. BMW Group.
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1948
Things start to develop.
A motorcycle rises from the ashes.
Following the initial ban on production and reconstruction of the Company, the
first
BMW post-war motorcycle – the single-cylinder R24 – makes its debut.
1955 19591948 19521944 19451937 194019331928 1932192319191911 1917
19861983197719721962 1967
R 24
1993 199419901978 Heute2000

11. BMW Group.
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1952 - 1955
Cars from Munich.
A new luxury on four wheels.
Large saloons, coupés, convertibles and roadsters in the 501 – 507 model range
Continue BMW car production after the war, now for the first time at the Munich
Plant.
1955 19591948 19521944 19451937 194019331928 1932192319191911 1917
19861983197719721962 1967
BMW 501
BMW 507BMW 503
1993 199419901978 Heute2000

12. BMW Group.
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1955 - 1959
A roof over Your Head.
Symbol of reconstruction after the war.
The BMW Isetta, BMW 600 and BMW 700 meet customer demand in the post-
war years.
1955 19591948 19521944 19451937 194019331928 1932192319191911 1917
19861983197719721962 1967
BMW 700
BMW 600BMW Isetta
BMW 700
1993 199419901978 Heute2000

13. BMW Group.
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1962
The BMW 1500.
The „New Class“ Secures the Breakthrough.
BMW successfully makes its way out of the crisis with the sporting and compact
midsize New Class Saloons.
1955 19591948 19521944 19451937 194019331928 1932192319191911 1917
19861983197719721962 1967
BMW 1500
1993 199419901978 Heute2000

14. BMW Group.
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1967 - 1991
Growth calls for New Plants.
Building BMWs at new locations.
The success of BMW‘s new model series and ongoing expansion of the
worldwide
Sales network create a need for new production plants.
1955 19591948 19521944 19451937 194019331928 1932192319191911 1917
19861983197719721962 1967 1993 199419901978 Heute2000

15. BMW Group.
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1972
BMW gears Up for the Future.
Head Office moves into „Four-Cylinder“.
The new Headquarter designed by Professor Karl Schwanzer is completed
For the 1972 Olympic Games. To this day the Four-Cylinder Building characterizes
the Munich skyline.
1955 19591948 19521944 19451937 194019331928 1932192319191911 1917
19861983197719721962 1967
12
1993 199419901978 Heute2000

16. BMW Group.
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1972
BMW Motorsport GmbH.
A Company for Individual Automobiles.
In 1972, a company dedicated to customized cars is founded under the name of
BMW Motorsport GmbH. Its aim is to design and develop extremely sporty,
Exclusive models.
1955 19591948 19521944 19451937 194019331928 1932192319191911 1917
19861983197719721962 1967
12
1993 199419901978 Heute2000
M5
BMW M1 Turbo

17. BMW Group.
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1972 - 1977
Creation of the Model Series Concept.
All-rounders with outstanding sales success.
Developments continue in 1972 with the 5 Series becoming the first successor
to
The New Class. The 3, 6, and 7 Series follow next up to 1977.
1955 19591948 19521944 19451937 194019331928 1932192319191911 1917
19861983197719721962 1967
BMW 5 Series
BMW 7 Series
BMW 6 Series
BMW 3 Series
1993 199419901978 Heute2000

18. BMW Group.
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Since 1978
BMW CleanEnergy.
BMW‘s Energy Strategy for the Achievement
of Sustainable Mobility.
Hydrogen is the fuel of the future. The hydrogen drive has been undergoing trials
at BMW since 1978 and has now entered the production development process.
The 6th generation will go into everyday operation.
1955 19591948 19521944 19451937 194019331928 1932192319191911 1917
19861983197719721962 1967 1993 199419901978 Heute2000

19. BMW Group.
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Since 1986
FIZ – the “Think Tank“.
A New Home for Creativity.
The new Research and Innovation Centre (Forschungs- und Innovationszentrum,
or FIZ) is built near the Group Headquarters and the Munich Plant. The FIZ is the
hub of the Group‘s global research and development network.
1955 19591948 19521944 19451937 194019331928 1932192319191911 1917
19861983197719721962 1967
12
FIZ
3
1993 199419901978 Heute2000

20. BMW Group.
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1993
The US Plant.
At home in the New World.
In 1992 BMW AG took the decision to built a car production plant in the USA:
the Spartanburg Plant.
1955 19591948 19521944 19451937 194019331928 1932192319191911 1917
19861983197719721962 1967
BMW Z4 BMW X5 Production
BMW Spartanburg Plant
BMW Z3
1978 1993 19941990 Heute2000

21. BMW Group.
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1990 - 1999
Back to the Roots.
BMW Rolls-Royce takes off.
Establishing BMW Rolls-Royce GmbH as a joint venture together with Rolls-
Royce
plc, BMW AG, at least for a limited period, returns to its roots.
1955 19591948 19521944 19451937 194019331928 1932192319191911 1917
19861983197719721962 1967
Gulfstream G5
1978 1993 19941990 Heute2000

22. BMW Group.
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Since 1986
In this the BMW Group has consistently looked towards involving cities,
industry and citizens in its transport projects. Such collaborative projects promote a
better understanding of different perspectives and help reconcile them.
1955 19591948 19521944 19451937 194019331928 1932192319191911 1917
19861983197719721962 1967
Inzell
123
Mobility.
Innovative transport concepts for the future.
1993 199419901978 Heute2000

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Since 1986
The BMW Group has been involved in traffic research for 20 years, since when it
Has also actively developed and tested new research approaches as a part of many
Transport projects.
1955 19591948 19521944 19451937 194019331928 1932192319191911 1917
19861983197719721962 1967
1
Spurwechselassistent
2
Mobility.
Innovative transport concepts for the future.
3
1993 199419901978 Heute2000
DIWA

24. BMW Group.
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1994 - 2000
BMW AG and Rover Group.
Opening up new market segments.
Purchasing Rover Group Ltd with its main brand ROVER, LAND ROVER,
MG and MINI, BMW AG enters new market segments.
1955 19591948 19521944 19451937 194019331928 1932192319191911 1917
19861983197719721962 1967 1978 1993 19941990 Heute2000

25. BMW Group.
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Since 2000
The BMW Group Re-Aligns.
Concentrating on premium segments with
the
BMW, MINI and Rolls-Royce brands.
1955 19591948 19521944 19451937 194019331928 1932192319191911 1917
19861983197719721962 1967
Rolls-Royce
Starting in 2003, the BMW Group assumes responsibility for
the Rolls-Royce brand, building the worldwide Head Office and
Manufacturing Plant in Goodwood, Great Britain.
BMW
The BMW brand model line-up is enlarged by the 1 Series in
the premium lower midrange segment, the 6 Series in the
large coupé and convertible market segments as well as the X3
in the sport activity vehicle segment.
MINI
MINI enters the production in April 2001, initially being
launched in Europe in summer of the same year, then entering
the world markets step-by-step. Currently MINIs are sold in
more than 70 countries the world over.
1978 1993 19941990 Heute2000

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Today
Nine series make up the BMW automobile range.
Here the BMW 1 Series Coupé, 3 Series Convertible, 5 Series Touring,
6 Series Convertible and 7 Series.
The BMW Model Family.
Ideas, Innovation and Individuality are what
make them so popular.
BMW 5 Series Touring
BMW 1Series Coupé BMW 3er Cabrio
BMW 7 SeriesBMW 6 Series Convertible
BMW 3 Series Convertible

27. BMW Group.
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Today
The BMW Model Family.
Ideas, Innovation and Individuality are what
make them so popular.
BMW Z4 Coupé
BMW X3
BMW X5
BMW X6
Nine series make up the BMW automobile range.
Here the BMW Z4, X3, X5 and X6.
BMW X5

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BMW M.
“The most powerful letter in the world.“
Hailing from motorsport, the engineers at this highly sophisticated subsidiary are
dedicated to developing BMW M cars – exceptionally powerful models boasting
State-of-the-art technology.
Today

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Segment Saloon Touring Hatch Coupé Convertible Roadster SAV
SAC
Compact
Small
BMW Group Product Portfolio.
Super
Luxus
Today
Luxury
Upper
Midrage
Midrange

30. BMW Group.
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Today
BMW ConnectedDrive.
Life is in motion.
Extended Emergency Call:
Automatic emergency call with
transmission of the exact
position and rescue-related
vehicle Data.
BMW ConnectedDrive services are provided as part of the special equipment
features BMW Assist, BMW Online, BMW TeleServices and Internet.
123
Information services:
Free personal information
service and Google local Search
inside the vehicle.
Traffic information:
Receive the most up-to-date
traffic information directly in the
vehicle.

31. BMW Group.
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Today
BMW ConnectedDrive.
Life is in motion.
BMW ConnectedDrive services are provided as part of the special equipment
features BMW Assist, BMW Online, BMW TeleServices and Internet.
Internet:
Unlimited internet access in the
vehicle display and data flatrate.
123

32. BMW Group.
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BMW EfficientDynamics.
The drivetrain strategy of the BMW Group.
Today
Future
Hydrogen
Today
Tomorrow
Hybridisation
2006 > 2020
EfficientDynamics in series
•Engine measure
•Integrated energy management
•Aerodynamic und lightweight construction

33. BMW Group.
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BMW EfficientDynamics.
Example BMW 118d.
PerformanceConsumption
4.5 l/100km;
119g C02
- 21 %
105 kW/
143 hp
+ 17 %
Today

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BMW EfficientDynamics.
BMW Active Hybrid as the next stage.
Today
From 2009 hybrid technology will enable further increases in efficiency in the
medium term. Hybrid drive forms provide saving potential in specific driving
situations.

35. BMW Group.
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5 g CO
2 /km
BMW EfficientDynamics.
BMW Hydrogen 7. Hydrogen for the future.
Today

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BMW EfficientDynamics.
Abundant awards.
Today
We are pleased to have been received awards for our environmental technology
BMW EfficientDynamics, now fitted in 89 of our serial production models.

37. BMW Group.
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„We at BMW“.
Achieving Great Things as a Team.
The BMW Group sets standards in and through its human resources policy.
Innovative and flexible job concepts and working times are essential in promoting
Performance, creativity and joy of work.
Today

38. BMW Group.
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Workforce of the BMW Group.
The BMW Group employs around 100.041 staff
worldwide.
Today
Continent 2008
107.539
95.217
7.491
1.718
2.534
579
2007
100.041
88.473
6.828
1.667
2.467
606
Worldwide
Europe
America
Asia
Africa
Australia/New Zealand

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Production plants of the BMW Group.
Car Production Plants
Munich, Germany
Regensburg,
Germany
Dingolfing, Germany
Leipzig, Germany
Graz, Austria
Rosslyn, South Africa
Spartanburg, USA
Oxford, UK
Goodwood, UK
3 Series; 4-, 6-, 8-, and 12-cylinder petrol engines
High-performance engines BMW M
Z4, 1 and 3 Series
5, 6 and 7 Series
1 and 3 Series
X3 (Joint Venture with Magna Steyr)
3 Series
X5, X6
MINI
Rolls-Royce Phantom
Production NetworkToday Car Production Other Car Production
Plants

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Production plants of the BMW Group.
CKD-Montagestätten
Other Production Plants
Berlin, Germany
Eisenach, Germany
Hams Hall, UK
Landshut, Germany
Steyr, Austria
Swindon, UK
Motorcycles
Assembly of components,
Tool manufacture
Four-cylinder petrol engines
Production of vehicle components,
light metal foundry
Six-cylinder petrol, 4- and 6-cylinder
diesel engines
Pressing
Cairo (Egypt), Chennai (India), Jakarta (Indonesia), Kaliningrad (Russia),
Kulim (Malaysia), Rayong (Thailand)
Production NetworkToday Car Production Other Car Production
Plants

41. BMW Group.
A Portrait.
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BMW Welt.
Platform for a lifestyle experience.
With BMW Welt, a building complex is emerging in the direct vicinity of the Group
headquarters where, from spring of 2007, the essence of the fascinating BMW brand
will be presented. At its core is the pickup point for new vehicles straight from the
Manufacturer.
Today

42. BMW Group.
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BMW Plant Leipzig.
Modern Structures for Efficient Processes.
The central Building designed by renowned London architect Zaha Hadid serves
As the communications and quality centre of the new plant. Here employees and
Visitors alike can avail themselves of a wide range of services and offers.
Today

43. BMW Group.
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Imprint:
Published by:
BMW Group
Corporate Affairs
80788 Munich
No reproduction, in whole or in part, without
the express permission of Bayerische Motoren Werke
Aktiengesellschaft, München
©2009 Bayerische Motoren Werke Aktiengesellschaft