Boost Your Website 5 Smart Tools for Growth

Most small business websites sit there quietly, looking nice but not doing much to grow the business. Your site should be more than an online brochure — it can bring you leads, improve your visibility, and build stronger relationships with your customers.


The good news? With just a few free or affordable tools, you can get far more from your site without needing to be a technical expert.


These are all tools that I use on my own website and work with clients


Here are five simple ways you can boost your website today.

1. WWW.THEORUBY.COM
Boost Your Website: 5 Smart Tools for Growth
Simplifying the process of building your business online

2. Most small business websites sit there quietly,
looking nice but not doing much to grow the
business.
Your site should be more than an online brochure,
it can bring you leads, improve your visibility, and
build stronger relationships with your customers.

With just a few free or affordable tools, you can get
far more from your site without needing to be a
technical expert.

These are the top 5 tools that I use on my own
business and work with clients to implement into
their websites.

OVERVIEW

3. If you don’t know how people are finding and using your
website, you’re guessing.
Google Site Kit is a free WordPress plug-in from Google
that connects your site to:
Analytics,
Search Console,
PageSpeed Insights
AdSense
All in one dashboard!

Why it matters:
See where your visitors are coming from (Google,
social media, referrals).
Find out which pages are performing best.
Check your site speed and user experience directly
from your WordPress admin.
Measure What Matters with Google Site Kit
Example: An artist added Google Analytics to their site and within 1 month found out which of their
pieces were popular, promoted those on instagram and sales were up 50% the following month!

4. Quick action steps:
1) Install Google Site Kit from your
WordPress plug-in library.
2) Connect it to your Google account.
3) Review the reports regularly, look for
which pages drive the most traffic and
which need improving.
Measure What Matters with Google Site Kit

5. Search Engine Optimisation (SEO) is how your
website gets discovered on Google. Without it,
you’re invisible.

Rank Math SEO is one of the best free plug-ins to
make SEO easier for small business owners.

Why it matters:
Optimise your pages for the right keywords.
Edit your titles and meta descriptions to stand
out in search results.
Check your content readability and keyword
usage.
Prompts you to write relevant content and
naturally think about customer interests
Be Found on Google with Rank Math SEO
Example: A therapist added “Counselling in West London” to her site using Rank Math — within weeks
she began receiving new enquiries directly from Google.

6. Quick action steps:
1) Install Rank Math and go through the setup wizard.
2) Research simple keywords your customers are
searching for (e.g. “plumber in Ealing” or “therapist in
Hammersmith”).
3) Add them naturally into your service pages,
headings, and metadata.
Be Found on Google with Rank Math SEO
Example: A therapist added “Counselling in West London” to her site using Rank Math — within weeks
she began receiving new enquiries directly from Google.

7. Every enquiry matters, but many small businesses
lose track of leads when they come in through email
or a contact form.

HubSpot CRM Free connects directly with your
website forms and email platform storing every lead
in one place.

Why it matters:
Never lose a contact form submission again.
Track where leads come from and follow up
effectively.
Free to use, with paid upgrades if you want
advanced features later.
Capture and Manage Leads with HubSpot CRM Free
Example: A local coach went from missing leads in their inbox to having every enquiry stored in
HubSpot. They can now follow up quickly, which has increased booked jobs.

8. Quick action steps:
1) Install the HubSpot plug-in and connect it with
your WordPress forms and Google workspace.
2) Create a simple follow-up system (e.g. call within
24 hours, send an intro email, schedule a meeting).
3) It can capture every email sent / recieved in your
mailbox and allows for one-click tailored email
responses
Bonus* It gives you a breakdown of every touchpoint
with a client from enquirty form, email and when set
up calls and projects.
Capture and Manage Leads with HubSpot CRM Free
Example: A local coach went from missing leads in their inbox to having every enquiry stored in
HubSpot. They can now follow up quickly, which has increased booked jobs.

9. Getting people to your website is just the start,
keeping in touch is where the real value comes
in.

MailerLite is an easy-to-use email marketing
platform with a free plan that integrates
perfectly with WordPress.

Why it matters:
Build an email list of potential clients.
Send newsletters, offers, or updates.
Automate welcome emails when someone
signs up.
Nuture your audience and introduce upsells
for long-term relationships.
Nurture Your Audience with MailerLite
Example: A café owner created a “Loyalty Club” email list through MailerLite. Every time they launched
a new menu item, they emailed the list — and saw a big spike in repeat visits.

10. Quick action steps:
Create a free MailerLite account and
install the plug-in.
Add an email sign-up form or pop-up to
your site.
Offer something small but valuable in
exchange for sign-ups (a guide, checklist,
or discount).
Nurture Your Audience with MailerLite
Example: A café owner created a “Loyalty Club” email list through MailerLite. Every time they launched
a new menu item, they emailed the list — and saw a big spike in repeat visits.

11. Website performance and security are often
overlooked, but they’re critical for both SEO and user
trust.

Cloudflare is a free service that acts as a Content
Delivery Network (CDN) and adds a layer of security
between your website and the internet.
Boost Speed and Security with Cloudflare
Example: A small consultancy added Cloudflare and cut page load times by half while blocking dozens
of fake form submissions each week, saving time and improving conversions.

12. Why it matters:
A CDN stores your site on servers worldwide, so
visitors load it faster no matter where they are.
Built-in protection helps stop spam bots and
malicious traffic.
Cloudflare Turnstile replaces clunky CAPTCHAs
with a smoother, user-friendly check — reducing
spam form submissions without annoying
customers.
Boost Speed and Security with Cloudflare
Example: A small consultancy added Cloudflare and cut page load times by half while blocking dozens
of fake form submissions each week — saving time and improving conversions.

13. Quick action steps:
Sign up for a free Cloudflare account and update
your domain’s nameservers.
Enable the CDN to speed up your site.
Activate Turnstile and link it with your WordPress
forms (e.g. Contact Form 7, Fluent Forms, or
WPForms).
Check your Cloudflare dashboard for security
threats and performance insights.
Boost Speed and Security with Cloudflare
Example: A small consultancy added Cloudflare and cut page load times by half while blocking dozens
of fake form submissions each week — saving time and improving conversions.

14. Your website can either sit quietly on the internet or it can
work as a 24/7 tool to grow your business.
1.Measuring what matters (Google Site Kit)
2.Optimising for Google (Rank Math)
3.Capturing every lead (HubSpot CRM)
4.Building lasting connections (MailerLite)
5.Boosting speed and security (Cloudflare)

…turn your site into a powerful business asset.
Your Website as a Growth Tool

15. Here are 10 other ways that I support small business owners to grow their prescence online
1) Add FAQ & How-To Schema
2) Optimise Images to WebP
3) Show Client Reviews + Star Ratings
4) Create Clear, Consistent CTAs
5) Streamline Contact Forms + Spam Protection
6) Define Global Colours & Fonts
7) Integrate Google Business Profile
8) Enable Caching + Speed Optimisation
9) Launch a Lead-Magnet Download Form
10) Add Basic Security + Backups
Final Thoughts — Your Website as a Growth Tool

16. Q&A Session

17. Contact Information:
Please get in touch if you have any questions
Email: [email protected]
Website: www.theoruby.com
Downloadable Guide: Access a guide summarising today’s content
.
Free 1-to-1 Session: Book a session with me for tailored advice.