Boosting Organic Growth and Brand Visibility for PA Botanicals Through Strategic SEO

This case study showcases how Fleekbiz partnered with PA Botanicals, a family-owned business offering premium wellness products, to enhance their online presence through a comprehensive SEO strategy. Facing challenges in the competitive kratom market, Fleekbiz implemented targeted keyword optimization, technical SEO improvements, and high-quality content creation to drive both branded and non-branded traffic. As a result, PA Botanicals experienced a significant increase in organic search traffic, improved user engagement, and strengthened brand visibility, leading to long-term growth and higher conversions.

This case study showcases how Fleekbiz partnered with PA Botanicals, a family-owned business offering premium wellness products, to enhance their online presence through a comprehensive SEO strategy. Facing challenges in the competitive kratom market, Fleekbiz implemented targeted keyword optimization, technical SEO improvements, and high-quality content creation to drive both branded and non-branded traffic. As a result, PA Botanicals experienced a significant increase in organic search traffic, improved user engagement, and strengthened brand visibility, leading to long-term growth and higher conversions.

1. SEO Case Study
Driving Organic Growth Through SEO for PA Botanicals

2. Client
Background
Website: https://pabotanicals.com/
Business Name: PA Botanicals
Industry Name: CBD
Target Region: USA
Service Required: SEO
PA Botanicals is a family-owned business located in
the scenic region of Western Pennsylvania. The
company specializes in offering a diverse selection
of premium kratom powder, herbs, botanicals, CBD
oil, and other wellness products. Known for their
strict quality control process, PA Botanicals ensures
that each product undergoes a three-step quality
control to guarantee that customers receive only the
highest-quality items. Their products are carefully
stored in opaque, airtight containers to maintain
their potency and freshness until the moment they
are prepared for shipment.

3. THE CHALLENGE
PA Botanicals sought my
expertise to enhance their online
presence and drive more organic
traffic to their website. They
wanted to increase brand
visibility, attract new users, and
optimize their website to rank
higher on search engine results
pages (SERPs). The goal was to
boost both branded and
non-branded traffic, leading to
an overall increase in user
engagement and conversions.
I partnered with PA Botanicals
to achieve their goals by
implementing a comprehensive
SEO strategy. The collaboration
focused on improving the
website's search engine
rankings, driving targeted traffic,
and enhancing user experience
to convert visitors into loyal
customers.
One of the primary challenges
was the highly competitive
nature of the kratom market,
which made it difficult to stand
out among numerous online
vendors. Additionally, optimizing
the website for both branded
and non-branded traffic.
Pain Point Growth Strategy Problem Statement

4. STRATEGY PLAN
Challenges Faced
The focus was on increasing
organic search traffic by
improving the website's visibility
on SERPs. Additionally, there
was an emphasis on boosting
the proportion of non-branded
traffic to expand PA Botanicals'
reach to new customers while
also strengthening the brand's
online presence to maintain and
grow its loyal customer base.
Growth Planning
I developed a multi-faceted SEO
strategy that included keyword
research, on-page optimization,
technical SEO enhancements, and
content creation. The strategy was
designed to target relevant keywords
with a high potential for driving both
branded and non-branded traffic.
Additionally, I focused on improving
the overall user experience by
optimizing site speed, mobile
responsiveness and navigation.
USP Alignment
PA Botanicals prides itself on offering
100% pure kratom and other wellness
products. Their unique selling proposition
is their unwavering commitment to
quality and purity, ensuring that every
product they offer is of the highest
standard. PA Botanicals sets itself apart
from competitors in the wellness
industry.
Growth PlanningGoal & Objective

5. Pain Point
Problem Statement
Tools We Used
Search Console GA4 TAG Manager SEMRUSH

6. SEO Solution
More Branded Searches
I provided PA Botanicals with a comprehensive SEO
service aimed at improving their online visibility and
driving both branded and non-branded traffic. The
solution involved a multi-pronged approach that
included keyword optimization, where I carefully
selected and targeted keywords to attract a broader
audience while maintaining the brand's identity. My
content strategy focused on creating high-quality,
relevant content that would resonate with both
search engines and users, ultimately improving user
engagement and conversion rates. Additionally, I
implemented technical SEO enhancements, such as
optimizing site speed, improving mobile
responsiveness, and incorporating structured data, all
of which contributed to a more user-friendly website
and better search engine rankings.

7. Pain Point
Problem Statement
From August 2023 to July 2024, PA Botanicals achieved significant SEO success, generating 29.6k clicks from
420k impressions, with an impressive CTR of 7.1%. Despite an average search position of 34.1, reflecting visibility
on the third or fourth page of results, these metrics highlight strong engagement.

Future focus on optimizing content, targeting high-volume keywords, and improving
both user experience and technical SEO will further enhance rankings and drive
even greater traffic.

8. Pain Point
Problem Statement
With Google Search Console (GSC) Page Validations, I solve critical SEO issues by ensuring
that your website’s pages are correctly indexed and free of errors. By identifying and
addressing problems such as 404 errors and server issues, I help improve indexing and
enhance user experience. This proactive approach not only fixes issues quickly but also
supports better search performance and visibility by ensuring that validated pages
are optimized for search engines.

9. Problem Statement
In just one year, PA Botanicals achieved remarkable SEO success with over 700%
organic growth in the USA. The total number of users surged to 77K, with 75K of
those being new users, demonstrating a significant increase in visibility and
engagement through effective SEO strategies. This outstanding growth underscores
the success of the SEO efforts in driving branded and sustainable traffic to the site.

10. Thank you!