BP Logo Powerpoint

Media Analysis--Branding of a Corporate Logo

1. A History of
BP
Branding and Logo Development

By Mrs. Clayton, 3
rd
hour

2. BP Logo Changes Timeline
1917 - Motor fuel sold as Palm Tree Oil was marketed as “BP.”
1920 - BP logo had wings to protect a shield.
Logo colors in red, black, blue, white, yellow, green

1930 - Company requested consistent sign using green
and yellow

1998 - Amoco and BP merged. Logos appear side-by-side

2000 - Amoco, ARCO and Castrol, become global brand with BP.

! Logo features a sunburst of green, yellow and white.
! It symbolizes dynamic energy.










BP’s Advertising Agency: Olgivy & Mather

3. First BP Logo
1921-1922
Gas
was
approximately
11 cents per
gallon.

4. 1922-1930
Second BP Logo
First BP fuel was
sold in cans.

5. 1930-1947
Third BP Logo
Logo design comes
from
1920 employee
competition.

6. 1947-1958
Fourth BP Logo

7. 1989-1998
Fifth BP Logo

8. 1998-2000
Amoco and BP Merged
Amoco’s Torch appears next
to BP Shield
Sixth BP Logo

9. 2000-Present
Helios—Greek Sun
God
Dynamic Forms of
Energy
Price of BP
in 2011 is
$3.29/gallon.
Current Logo

10. New Slogan for the 21
st

Century
Better people, better
products, big
picture, beyond
petroleum.

11. Environmental News
! March, 2006--A spill of about 267,000
gallons (1 million liters) of oil in the
tundra of Alaska's North Slope.
! April, 2010--Deep Horizon Gulf Oil Spill.
One million barrels or more spilled into
the Gulf.

12. References
! http://www.bp.com/
sectiongenericarticle.do?
categoryId=9014509&contentId=702766
6
! http://news.nationalgeographic.com/
news/
2006/03/0320_060320_alaska_oil.html
! http://www.scientificamerican.com/
report.cfm?id=bp-gulf-of-mexico-oil-spill-
anniversary