Brand Audit of Milma 2024-For Educational Purpose

Milma Brand Audit mainly Focused on Competitors Analysis, Marketing strategies, SWOT Analysis and Content audit By Arjun Das, Best Freelance Digital Marketer in Malappuram, who provides top digital marketing services like Content marketing, SEO, SMM, SEM, etc. Connect now!

2. The Kerala Co-operative Milk
Marketing Federation (KCMMF), also
known as Milma, is a three-tiered
organization that was established in
April 1980. Its headquarters are
located in Thiruvananthapuram.
Milma's goal is to provide quality
milk products to consumers while
also ensuring that dairy farmers
receive fair returns for their produce
About

3. Products
ICE CREAM GHEE
SAMBARAM
LASSICURD
PEDA BUTTER CHEESE
MILK

4. Marketing Strategies
Branding and Quality Assurance
MILMA has established itself as a trusted
brand by consistently delivering high-
quality dairy products. Emphasizing
stringent quality control measures to
ensure product safety and hygiene helps
build consumer trust.
Product Diversification
Offering a variety of dairy products such
as milk, butter, cheese, curd, ice cream,
and flavored milk. Introducing value-
added products like probiotic drinks and
fortified milk to cater to health-conscious
consumers.
Local Sourcing
Sourcing milk from local farmers to
ensure freshness and support the local
economy. Implementing welfare
programs for dairy farmers to ensure a
stable supply chain and build a loyal
supplier base.
Digital Marketing
Utilizing social media platforms to
engage with younger consumers and
increase brand visibility. Expanding online
sales through e-commerce platforms to
cater to the growing trend of online
shopping.

5. Growth of Milma
2021-22
Milma's turnover increased by 25% to ₹4,300 crore, up from ₹3,388 crore the
previous year. Milk procurement also increased by 12.52% to 15,19,737 liters per
day, and daily milk sales increased to 14,29,654 liters per day.
2020
Milk procurement increased to about 13 lakh liters per day, up from 52,000 liters
per day when Milma took over in 1983. Daily milk sales also increased to 14 lakh
liters per day, up from 55,000 liters per day
Usage of different MILMA products

6. Strong Cooperative Network
Brand Reputation
Diverse Product Range
Government Support
Community Impact
STRENGTH
Dependency on Rural
FarmersBrand Reputation
Limited Technological
Advancement Government
Support
Geographical Limitations
WEAKNESS
Market ExpansionBrand
Reputation
Product Innovation
Technological Integration
Health and Wellness Trends
OPPORTUNITIES
Price Volatility
Regulatory Changes
Supply Chain Disruptions
Intense Competition
THREATS
SWOT Analysis

7. 9226
Followers
Instagram
1341
Posts
70
Followers
Twitter(X)
5k
Followers
Linkedin
168k
Followers
Facebook
162k
Likes
SOCIAL MEDIA
1.17k
Subscrbers
Youtube
34
Posts

8. COMPETITORS

9. Date Content format Buyers journey Likes
5 Poster Informative 91
6 Poster Informative 70
7 Poster Informative 89
8 Reel Informative --
8 Poster Informative 155
12 Reel Awareness 282
Content Audit
Instagram (May 5- May 26)

10. 12 Poster Informative 152
16 Poster Informative 142
17 Poster Informative 126
20 Poster Informative 1570
21 Poster Informative 969
21 Poster Informative 915
24 Poster Informative 250
26 Poster Informative 129

11. By Arjun Das