Brand communication - what and how

Brief overview of brand communications

1. THANK YOU

2. WHY ARE YOU HERE

3. KNOW LEARN ENJOY REMEMBER

4. COMMUNICATION Myths and Facts

5. ABU SUFIAN MOHAMMAD KHALED an amateur cameraman, screen freak, voracious eater, thinker, planner, constant learner

6. WHAT HOW YOU

7. COMMUNICATION

8. CREATIVE THING ADVERTISING BRANDING MARKETING STORYTELLING SELLING

9. TO CREATE AN EFFECTIVE CONVERSATION WITH PEOPLE

10. BRANDS ARE PEOPLE

11. TALK LOVE FIGHT TASTE REFER

12. SINGLE MINDED PROPOSITION EXPRESS BRANDS WITH FIRST THINGS THAT COME IN MIND

13. KYC KNOW YOUR CONSUMERS

14. PEOPLE BRANDS

15. TRADE PROMOTION ATL B TL RETAIL

16. CORE BRAND STRATEGY

17. BRIEF: LUMIA 730 USP: 5 MP FRONT CAMERA BENEFIT: BETTER CAPTURE CONSUMER NEED: SELFIE INSIGHT: I WANT TO CAPTURE EVERYTHING BIG IDEA: WORLD’S LARGEST SELFIE CHANNEL: 360 CAMPAIGN RESULT: HIGHEST PR VALUE GENERATED BUSINESS: 3 TIMES STOCK OUT

18. BRIEF: DATING APP USP: NEW WAY TO FIND RIGHT MATCH CHALLENGE: SOCIAL TABOO OPPORTUNITY: LIFE NEEDS ROMANCE INSIGHT: EVERYONE DREAMS OF HER PRINCE CHARMING BIG IDEA: START YOUR STORY CAMPAIGN: WORLD’S BIGGEST LOVE STORY RESULT: HIGHEST TALKED ABOUT CAMPAIGN ON 14 FEB BUSINESS: 500,000 INSTALLS & COUNTING

19. GREATEST IDEA STATION

20. OUT OF THE BOX THINKING! WHAT IS THE BOX?

21. INDUSTRY ATL B TL MEDIA DIGITAL PRODUCTION BROADCAST PR RESEARCH

22. FUNCTIONS STRATEGIC PLANNING CLIENT SERVICING CREATIVE PRODUCTION OPERATIONS

23. CONNECT & LEARN

24. ARE YOU READY?