Brand Concept Example final project .docx

This project presents a brand concept example for a digital platform called EcoConnect, designed as part of a final project on Digital Branding and Marketing. The goal is to create a sustainable, community-driven brand identity using the principles of digital branding, typography, and color psychology.

EcoConnect promotes four core values: sustainability, community, transparency, and innovation. The visual identity uses Sans Serif typography for a modern, clean look and a color palette of green, white, and gray to symbolize eco-friendliness, trust, clarity, and balance.

This document details the strategic choices behind the brand, including communication platform, value alignment, and visual differentiation. It can serve as a guide for students, professionals, and startups looking to strengthen their digital branding impact and connect effectively with their target audience.

1. Brand Concept Example
Brand Name (sample): EcoConnect
(a digital app helping users track and reduce their environmental impact — fits well with
your CS50 project ideas too!)
Main Elements / Values to Promote
1️1️⃣
1.Sustainability – promoting eco-friendly habits.
♻️
2.Community ?????? – connecting users with shared goals.
3.Transparency – showing clear data and progress.
??????
4.Innovation
?????? – using AI/tech to make it engaging.
Typography
2️2️⃣
●Sans Serif (e.g., Montserrat or Poppins)
Clean, modern, easy to read on digital platforms, aligns with innovation and
??????
accessibility.
Colors (and why)
3️3️⃣

2. ●Green (#4CAF50) symbol of sustainability and eco-friendliness.
→
●White (#FFFFFF) clarity and minimalism.
→
●Soft Gray (#9E9E9E) balance and neutrality.
→
(These colors are often used in environmental/tech startups, so it resonates with users,
but you can tweak shades to stand out.)
Brand Value Statement (includes all 4 values)
4️4️⃣
"EcoConnect is a community-driven platform that uses innovative technology to
promote sustainability, ensuring transparency in every step toward a greener future."