brand_guidelines_of_the_company_skoda_.pdf

Brand guidelines of the company Skoda

1. 04 / 05
Version 2.0
March 2023
Škoda brandguideline

2. 1.
2.
3.
4.
5.
6.
7.
Table of Contents
Brand Mark Colours Typography
Layout
Stationery
Advertising
Dealer & Service partner
Škoda Brand Guideline

3. Škoda Brand Guideline
Brand Mark

4. Škoda Brand Guideline / Colours / Brand Colours

5. Brand Mark
Škoda Brand Guideline / Brand Mark / Logo
Logo

6. Logo
An important part of the redesign – the Škoda brand’s
new wordmark. It is now the main logo to be used 

in brand communication, generally presented without
the traditional “winged arrow” picturemark.
Škoda Brand Guideline / Brand Mark / Logo

7. Wordmark
Symmetrical letters
and angles originating
from the centralised
letter “O”
Compact and connected form through integrated diacritic glyph “S”
Delightful combination of sharp edges and soft roundings
The signature Škoda diacritic glyph (háček) that 
 has always been a part of the logo is now integrated into the letter S – this gives the wordmark a 
 more compact and solid look while still maintaining 
 its linguistic heritage.
Škoda Brand Guideline / Brand Mark / Logo

8. Spacing
The variable spacing results in even more flexibility 

and leaves a dynamic impression on the viewer.
For static layouts, we provide three different versions 

of the Škoda wordmark. For moving images, the spacing
is fully flexible up to 160%.
100% width
130% width
160% width
Škoda Brand Guideline / Brand Mark / Logo

9. Clear space
Škoda Brand Guideline / Brand Mark / Logo
The wordmark’s height defines the clear space and equals
one base unit (BU).
In some cases (e. g. for perimeter advertising in a stadium),
it is necessary or useful to fall below the minimum clear
space. These cases must be individually approved by the
Škoda Brand Communications Team (VMS).
BU
BU

10. Colour versions
Škoda Brand Guideline / Brand Mark / Logo
The Škoda logos are mainly used in the two primary
green colours or white, depending on the background.
It is important to ensure a good contrast ratio and
legibility wherever the logo is used. For scenarios such
as brand cooperation, or if the logo is placed on 

non-Škoda media, a black or white version should be
used instead.

11. Škoda Brand Guideline / Brand Mark / Logo
The Škoda wordmark can be placed in one of the
corners or can be vertically centered depending on the
composition.
Always take clear space into account when positioning.
When using a centered placement, make sure that the
Škoda wordmark is optically centered. All Škoda layouts
contain a margin dependent on the media format.
Positioning

12. Škoda Brand Guideline / Brand Mark / Logo
In general, the Škoda wordmark can be as large as
possible while taking the clear space into account.
There is only a defined minimum size for some
touchpoints. The most important aspect is the
legibility of the Škoda wordmark and whether it fits
well into the respective layout.
Size
min. print size 2 mm
min. screen size 15 pxRecharge life
The new electric Škoda Enyaq iV Recharge
life
focus on brand
focus on message

13. Dont’s
Škoda Brand Guideline / Typography / General typography rules
The logo must not be cut 

or cropped in any way.
Never reduce the clear space 
 of the logo below 100%. Never distort, tilt, mirror or stretch
the logo in any way.

Never use the S of the Škoda logo 

as supersign.
Never use grey or tertiary colours.The clear space is always invisible and overlaid on the image. The logo must not be illegible – check your contrast ratio.

14. Logo combinations
If the Škoda wordmark is placed next to a secondary
party logo, the clear space in between contains three
base units each.
The alignment is always centered. Preferably the white
and black version of the wordmark is used.
Škoda Brand Guideline / Brand Mark / Logo
BU
BU
BUBUBUBUBUBU
BU
BU
BU
BU
second party logo
placeholder
second party logo
placeholder
second party logo
placeholder
second party logo
placeholder

15. Škoda picturemark
The Škoda picturemark has been flattened, refined and
modernised in order to match the new Škoda
wordmark.
Škoda Brand Guideline / Brand Mark / Logo

16. Clear space
Škoda Brand Guideline / Brand Mark / Logo
The picturemark’s height defines the clear space 

and equals three base units (BU). The picturemark’s
clear space equals one base unit.
BU
BU
BU
BU

17. Škoda Brand Guideline / Brand Mark / Logo
Colour versions
The Škoda logos are mainly used in the two primary
green colours or white, depending on the background.
It is important to ensure a good contrast ratio and
legibility wherever the logo is used.
For scenarios such as brand cooperation, or if the logo
is placed on non-Škoda media, a black version should be
used instead.

18. Škoda Brand Guideline / Brand Mark / Logo
Logo icons
For logo icons such as favicons, app icons or profile
pictures, the picturemark is always used in Electric Green
on an Emerald Green background. No exceptions.
Favicon
App icon
Profile pictureswww.skoda-auto.comŠKODA AUTO a.s | The i nt The new 718.
What is your dream?
Škoda Auto a.s.
Škoda Auto a.s.
New Message
Car Connect

19. Brand Mark
Škoda Brand Guideline / Brand Mark / Sub-Brands
Sub-Brands

20. Škoda Brand Guideline / Brand Mark / Sub-Brands
Sub-Brands
The Škoda subbrand logos are a combination of the
Škoda wordmark and the respective sub name. 

All combinations are available as horizontal and vertical
version. Both versions are equally important.
Subbrand
Subbrand

21. Škoda Brand Guideline / Brand Mark / Sub-Brands
Clear space
The height of the Škoda wordmark defines the size 

of one base unit which equals the normal clear space of
the logo lockup.
Škoda wordmark height = 1 BU
Škoda wordmark height = 1 BU
Subbrand
BU
BU
Subbrand
BU
BU

22. Škoda Brand Guideline / Brand Mark / Sub-Brands
Measurements
Subbrand
BU
BU/2
Škoda Next Light
Škoda Next Light
The base unit (BU) also defines the space between 

the Škoda wordmark and the subbrand. The subbrand
name should always be placed in the text style light.
You can add up to two sublines with the vertical logo.
2/5BU
2/5BU
BU
Subbrand lorem
ipsum dol

23. Škoda Brand Guideline / Brand Mark / Logo
Colours
The same rules apply for the Škoda wordmark. Any subbrand
logo (including the wordmark) is Electric green, Emerald
green or white. When the logo appears as sponsor, it is black
or white. Under no cirumstances the Škoda wordmark and
the subbrand name are in two different colours. Subbrand
Subbrand
Subbrand
Subbrand
Subbrand

24. Positioning of the Sub-brand logos
Škoda Brand Guideline / Brand Mark / Sub-Brands
The Škoda wordmark is usually placed in the corner
of a layout. Always take the clear space into
account.
Genuine
Accessories
Human Touch

25. Dont’s
Škoda Brand Guideline / Typography / General typography rules
Don’t combine colours. Don’t add more than two sublines.
Classic
Genuine
Brand
Accessories

26. Škoda Brand Guideline
Colours

27. Škoda Brand Guideline / Colours / Brand Colours

28. Colours
Brand Colours
Škoda Brand Guideline / Colours / Brand Colours

29. Brand Colours
The Škoda colour palette focuses on two primary green
tones that embody the brand personality and create a
unique and unmistakable look.
Škoda Brand Guideline / Colours / Brand Colours
Electric Green
Emerald Green

30. The right balance
To preserve the brands unique characteristic, 

make sure to use mainly the primary brand colours. 

The secondary and tertiary colours should only 

be used additionally.
Škoda Brand Guideline / Colours / Brand Colours

31. Primary Colours
Škoda Brand Guideline / Colours / Brand Colours
The primary colours and their high contrast are one of
the main building blocks of the Škoda brand. The two
green tones ensure an easy brand recognition and
create a dynamic drive.
Emerald Green feels inviting, grounded and genuinely
human while Electric Green has a sophisticated,
futureproof and digitally clever effect.
Emerald Green
Hex #0E3A2F
RGB 14 - 58 - 47
CMYK (Coated) 91 - 21 - 75 - 70
CMYK (Uncoated) 91 - 23 - 70 - 65
Pantone C/U 343
RAL D2 Design: RAL 180 30 25
(Potential Back-up: RAL K5 Classic: RAL 6028 Pine green)
NCS: NCS S 7020-B90G
Electric Green
Hex #78FAAE
RGB 120 - 250 - 174
CMYK (Coated) 50 - 0 - 46 - 0
CMYK (Uncoated) 40 - 0 - 36 - 0
Pantone C/U 7478
RAL D2 Design: RAL 150 80 40
NCS: NCS S 0540-G

32. Secondary Colours
Our main green colours play the most important role in
all the designs. The secondary colours are only used
when there is a need for a more neutral colouring or to
add differentiation, e. g. in information graphics or
illustrations.
Škoda Brand Guideline / Colours / Brand Colours
Black
BGHccccUGGGGG6
r97ccccGc/cGc/c6
ytxccccGc/cGc/cGc/c3G6
Pantone C/U Black 3
rM4cxPc -8rr6k#C RAL 9005 Jet black NCS: NCS S 9000-N
rM4cxPc -8rr6k#C RAL 7031 Blue grey NCS: NCS S 7005-B80G
rM4cxPc -8rr6k#C RAL 7001 Silver grey NCS: NCS S 3005-B80G
rM4cxPc -8rr6k#C RAL 7047 Telegrey 4 NCS: NCS S 1005-B80G
rM4cxPc -8rr6k#C RAL 7026 Granite grey NCS: NCS S 8005-B80G
rM4cxPc -8rr6k#C RAL 7000 Squirrel grey
NCS: NCS S 5005-B80G
rM4cxPc -8rr6k#C RAL 7040 Window grey
NCS: NCS S 2005-B80G
rM4cxPc -8rr6k#C RAL 7026 Granite grey NCS: NCS S 8005-B80G
Dark Grey
Hex #394748
RGB 57 - 71 - 72 CMYK 75 - 49 - 56 - 64 Pantone C/U 446
Stone Gre y
Hex #6F797 A
RGB 111 - 121 - 122
CMYK 50 - 33 - 38 - 42
Pantone C/U 444
Steel Grey
Hex #A0A7A8
RGB 160 - 167 - 168
CMYK 40 - 26 - 30 - 34 Pantone C/U 443
Medium Gre y
Hex #CACE CF
RGB 202 - 206 - 207
CMYK 20 - 13 - 15 - 17
Pantone C/U 441
Cloud Gre y
Hex #E3E5E6 r97cccc??ac/c??-c/c?16 CMYK 5 - 3 - 4 - 4 Pantone C/U –
Light Gre y
Hex #F1F2F2 RGB 241 - 242 - 242
digital use only
White
Hex #FFFFFF RGB 255 - 255 - 255
CMYK 0 - 0 - 0 - 0

Pantone C/U –
rM4cxPc -8rr6k#C RAL 9003 Signal white
NCS: NCS S 0300-N

33. Škoda Brand Guideline / Colours / Brand Colours
Pantone U 7406
-B5pYKpYF1(C/op-B5pMRMpRMpRR
NCS: NCS S 1070-Y10R
RAL K5 Classic: RAL 5017 NCS: NCS S 3060-R90B
-B5pYKpYF1(C/op-B5pMHlpHMplR NCS: NCS S 0550-G90Y
Blue
Hex #0961A1
RGB 9 - 97 - 161
):7(pC)22-paMMp7pCMp7pMp7paR
Pantone C 4151
Pantone U 4151
Yellow
Hex #FAEB67
RGB 250 - 235 - 103
):7(pC)22-ppMp7pMp7p0 p7pR
Pantone C 113
Pantone U 106
Orange
Hex #F7B046
-xdppppK 0p7pa0Cp7p0R
CMYK (C) 0 - 34 - 100 - 0
):7(pC2-pMp7pK p7paMMp7pR
Pantone C 123
Tertiary Colours
These c olours are only meant t o be used in inf ormation
graphics when more di fferenting c olours are needed.
Additional the t ertiary colours can be used as an
additional CTA but make sure to only use one of these
tones t ogether with the primar y brand c olours.
Red
Hex #F15252
RGB 241 - 82 - 82
):7(pC)22-ppMp7pRRp7pH p7pR Pantone C 7417 Pantone U 2347
Teal
Hex #1ED4DF
RGB 30 - 212 - 223
):7(pC)22-p0Kp7pMp7palp7pR
Pantone C 2200
Pantone U 2203
RAL D2 Design: RAL 030 50 60 NCS: NCS S 0580-Y90R
RAL D2 Design: RAL 210 70 35
NCS: NCS S 1050-B30G

34. Print and Screen Colours
Our brand is developed with a digital first mindset. 

To embody this to the fullest our “Electric Green” 

is chosen as a primary colour to create a modern and
joyful look with a digital feel.
To reproduce this look and feel in print media its 

necessary to use for Electric Green a Pantone spot
colour. If Electric Green is printed in CMYK the colour
cannot develop its full luminosity and effect. See
examples below.
Škoda Brand Guideline / Colours / Brand Colours
Digital Screens
Print with
Pantone Spot Colour
Print without
Pantone Spot ColourFeel free Feel free The all-new Škoda
Enyaq Coupé iV
Explore

35. Print Recommendations
In Offset Printing we recommend to always add the
Spot Colour Pantone 7478 to give Electric Green the
required effect. The colour Emerald Green can be
printed by CMYK well.
For Digital Printing it is important to be in contact with
the printer. It is possible to add Spot colours. Some
printers use a seven colour system that shows a higher
colour spectrum.
Škoda Brand Guideline / Colours / Brand ColoursFeel free

36. Print Recommendations
Škoda Brand Guideline / Colours / Brand Colours
Offset Print with Electric Green spot colour

Our general recommendation for nearly all print
products is CMYK + Electric Green Spot Colour
(Pantone 7478).
PMS 7478Feel free
Offset Print with two spot colours
This is the ideal set up, if your layouts contain large
surfaces or fine graphics coloured in Emerald
Green and Electric Green.
PMS 7478
PMS 343
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Annual Report 2022
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Option E
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Option FFeel free
Offset Print CMYK only
If out of cost reasons only CMYK print is
possible we recommend to not use Electric
Green in Layouts.Feel free

37. Print Recommendations
Škoda Brand Guideline / Colours / Brand Colours
PMS 7478
5c
7c
Offset Print with only two spot colours
This can make sense if you print large
amounts of stationary or packaging products
that only contain the two Primary Greens.
Digital Print with 4 colours
If out of cost reasons only 4 colours CMYK
print is possible we recommend to not use
Electric Green in Layouts.
Digital Print with 5-7 colours
Technology in digital printing is innovative. There
are printing machines with up to seven clours to
achieve a higher colour spectrum. Some machines
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Here are our recommendations (coated and
uncoated paper):
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Ink stations: minimum 5
Colour composition for simulating Pantone 7478:
4c Euroscala + HP green (Colour gamut expansion)
Printing data: 4c Euroscala + Pantone spot colour
7478, PDF-x4, ISO Coated V2
PMS 7478
PMS 343Feel free
Ing. Martin Jahn
Member of the Board - Sales & Marketing


Škoda Auto a.s.

tř. Václava Klementa 869, Mladá Boleslav II

293 01 Mladá Boleslav, Czech Republic

T [phone] | martin.jahn @skoda-auto.czFeel free

38. Colours
Semantic Colours
Škoda Brand Guideline / Colours / Semantic Colours

39. Semantic Colours
The semantic colours are used solely for notifications,
warnings and status messages if a colour differentiation
is required.
They communicate the message and its priority in a
more systemic and effective way. These colours have a
specific meaning that should not be changed. Please
note that the signal colours for the HMI may vary.
More information on this can be found in the Škoda
Flow Design System.
Škoda Brand Guideline / Colours / Semantic Colours

40. Colours
UI Colours
Škoda Brand Guideline / Colours / UI Colours

41. UI Colours
The UI Colours are defined in the Škoda Flow Design
System that is explained in a separate guideline.
Škoda Brand Guideline / Colours / UI Colours

42. Škoda Brand Guideline
Typography

43. Škoda Brand Guideline / Colours / Brand Colours

44. Typography
Corporate font
Škoda Brand Guideline / Typography / Corporate font

45. Corporate font
Simple, surprising and human – Škoda Next is our
corporate font.It unites subtle geometric shapes with
humanistic-type designs, while facet-inspired details
create a genuinely unique character.
Škoda Brand Guideline / Typography / Corporate font
We will help the world
live smarter.
t t r r d d

46. Variations and styles
The Škoda Next exists in 

the following styles:
Škoda Next Black
Škoda Next Bold
Škoda Next Regular
Škoda Next Light
Škoda Next Thin
Škoda Next Black Italic Škoda Next Bold Italic Škoda Next Italic Škoda Next Light Italic Škoda Next Thin Italic
Škoda Next Arabic Black
Škoda Next Arabic Bold
Škoda Next Arabic Regular
Škoda Next Arabic Light
Škoda Next Hebrew Black
Škoda Next Hebre w Bold
Škoda Next Hebrew Regular
Škoda Next Hebrew Light
Škoda Brand Guideline / Typography / Corporate f ont
Škoda Next
Škoda Next Right-to-Lef t

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Variations and styles
Škoda Brand Guideline / Typography / Corporate font
Škoda Next Thin
Škoda Next Bold
Škoda Next Light
Škoda Next Black
Škoda Next Regular

48. Typography
General Typography
Rules
Škoda Brand Guideline / Typography / General typography rules

49. General typography rules
Our typographic rules are intuitive and straight forward
with a special focus on usability and maximum
responsiveness across all touchpoints.
Škoda Brand Guideline / Typography / General typography rules

50. Casing styles
From headlines to body copy, we create our 

brand text using a mixed casing style of both title case
and sentence case. This approach highlights the 

organic shapes of our Škoda Next font.
On the right you can see some examples of different
text modules.
Headlines, subheadlines, and body text are all written 

in a mixed casing style of title and sentence case,
depending on the content of the text (some uppercase
styles remain for acronyms or abbreviations).
We will help the world
to live smarter.
The first vehicle left our factory in Mladá Boleslav in 

1905 and millions of others have followed it throughout the
company’s more than 125 years of existence. The company’s
registered office and automobile development department
have remained in the company’s home town, but production
has also spread to many other places, cities and countries over
time.
Our all-new, fully electric SUV with a range of up to 520* km
Just like Škoda:

the new Enyaq iV.
Škoda Brand Guideline / Typography / General typography rules

51. Text elements can be positioned freely in any layout.
However, when it comes to alignment, all texts in 

the new Škoda design are either left-aligned or centered.
All layouts must contain a margin.
Positioning
Škoda Brand Guideline / Typography / General typography rules
Fun 
 arrived.
Recharge life
The new fully-electric 

Škoda Fabia iV
The all-new Škoda Enyaq iV
Explore

52. Text sizes
Text sizes in the design can be chosen freely, however,
there are some factors to consider when doing so. 

In general, we recommend a size of 8.5 pt for body text.
The recommended line-height ranges between 105%
and 125% – depending on touchpoint and type size.
Large headlines usually work better with less line-height.
Whereas the body text in ads or presentation slides
require more space for optimum readability.
Škoda Brand Guideline / Typography / General typography rules
Fun 

arrived.
Recharge life
The new fully-electric 

Škoda Fabia iV
The all-new
Škoda Enyaq iV
Explore

53. Type weights
For most layout designs we want to focus on
predominantly using the light-weight Škoda Next font –
especially for body copy and large headlines. This is
because it gives the brand a more elegant and technical
aesthetic – it also works better when combined with
the new wordmark.
It is okay to combine bold and light-weight typography
in one headline to create contrast and further impact,
however, the main consideration should be given toward
the light-weight font above all.
Škoda Brand Guideline / Typography / General typography rules
Fun 

arrived.
Recharge life
The new fully-electric 

Škoda Fabia iV
The all-new
Škoda Enyaq iV
Explore

54. Text hierarchy
Throughout all our designs we want to achieve a clear
hierarchy within different text levels in order to direct
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In most cases, this hierarchy can be achieved by
implementing obvious differences in size or weight.
Clarity and significant contrast should always be taken
into account as these are our general layout principles.
Škoda Brand Guideline / Typography / General typography rules
Fun 

arrived.
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Best-in-class Spaciousness
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Škoda. Simply Clever.
www.skoda-auto.com
Recharge life
The new fully-electric 

Škoda Enyaq iV
11
Der neue Fabia
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Škoda Enyaq iV
Dynamische Eleganz und eine
exzellente Aerodynamik kennzeichnen
das markante, emotionale Design
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Schon beim ersten Anblick der
kompakten Schräghecklimousine mit
temperamentvollem Charakter
erkennt man die sportlichen Wurzeln
der Marke Škoda.
Explore
Mit einem L uftwiderstandsbeiwert von 0,28 (ausstattungsabhängig)?
setzt das Fahrzeug neue Maßstäbe in seiner Klasse. Dazu tragen sowohl die
Karosserieform (zum Beispiel das abfallende Dach und die Neigung der
Windschutzscheibe) als auch die vielen durchdachten Exterieurelemente
bei, die den Luftwiderstand reduzieren. Auch das außergewöhnliche
Design der Leichtmetallfelgen, die mit Aeroblenden versehen sind, wurde
speziell darauf abgestimmt.

55. Text colours
In general, typography can be set in four different colours:
Emerald Green, Electric Green, Black, or White.
When choosing a colour, it’s important to maintain a good
level of contrast to ensure the legibility of our text.
For setting bigger amounts of body copy – especially for
print media – we use 100% black.
Škoda Brand Guideline / Typography / General typography rules
The new Enyaq iV
The new Enyaq iV
The new Enyaq iV
The new Enyaq iV

56. Expression range
It is possible to create a wide range of aesthetic expression by designing with typography.
From subtle and elegant to vibrant and bold. Get there happier.
Not faster. Comfort
Space
Performance
The new Kodiaq The new Fabia.
Škoda Brand Guideline / Typography / General typography rules
calm bold

57. Dont’s
Škoda Brand Guideline / Typography / General typography rules
Don’t place text over a facet edge.
Typography must not be cut 

or cropped in any way.
Avoid low contrasts between 
 text and background. Never distort, tilt, mirror or stretch typography in any way.
Recharge life
The new fully-electric 

Škoda Enyaq iV Discover
Don’t place text over too busy image cuts or too busy background.
Don’t make text illegibly small.The new fully-electric 

Škoda Fabia iV
Dynamische Eleganz und eine
exzellente Aerodynamik kennzeichnen
das markante, emotionale Design
des neuen Škoda Fabia.
Schon beim ersten Anblick der
kompakten Schräghecklimousine mit
temperamentvollem Charakter
erkennt man die sportlichen Wurzeln
der Marke Škoda.
The new Enyaq iV
Don’t write Škoda logo 
 or car names in capital letters. Don’t write headlines 
 in capital letters.
Enyaq coupé RS iV
ŠkodaEnyaq coupé RS iV
Škoda
The new 

Škoda 

Enyaq iV
We help the world .hD
live smarter
The first vehicle left our factory in Mladá Boleslav in 1905 and millions of others
have followed it throughout the company’s more than 125 years of existence.
The company’s registered office and automobile development department have
remained in the company’s home town, but production has also spread 

to many other places, cities and countries over time.
Our all-new, fully electric SUV with a range of up to 520* km We will help 

the world 

live smarter
Get there happier.
Not faster.

58. Škoda Brand Guideline
Layout

59. Škoda Brand Guideline / Colours / Brand Colours

60. Layout
Layout system
Škoda Brand Guideline / Layout / Layout system

61. Škoda Brand Guideline / Layout / Layout system
Layout system
Škoda’s brand design comes alive in a flexible layout
system. Our brand code is defined by graphic
components, such as the wordmark, the Škoda facets,
the colours etc. Together they create the characteristic
and strong Škoda look and feel.The all-new

fully electric Škoda Enyaq
Coupé iV
See more Live smarter Take it easy,
take it anywhere. Take it easy Buy now
The new
Škoda Karoq

62. Škoda Brand Guideline / Layout / Layout system
Design modules
The Škoda brand design is based on simple
graphic components that create in relation to each
other multiple responsive experiences.
Visual Content Icons Information graphicsButtons
Logo Colours Typography Škoda Facets
We help the world
live smarter.
2015
1,055,500
1,126,500
1,200,500
1,200,500
2016 2017 2018

63. Škoda Brand Guideline / Layout / Layout system
Flexibility
The modular design system allows to create very diverse looks 

that range from pure high-value to loud and young – while always being
recognisable as the Škoda brand. The all-new Škoda Enyaq iV
Recharge life The all-new Škoda Enyaq iV
Recharge life The all-new Škoda Enyaq iV
Recharge life The all-new Škoda Enyaq iV
Recharge 

life Recharge 

life
The all-new Škoda Enyaq iV
calm bold

64. Škoda Brand Guideline / Layout / Layout system
Basic principles
Based on the brand house the new design is inspired by our tonality and based on
three easy principles that make Škoda’s look and feel recognisable and smart.
Principle 1
Principle 2
Principle 3
ContrastClarityDynamic

65. Škoda Brand Guideline / Layout / Layout system
Principle 1
Contrast
Always ensure significant contrasts.
The new Škoda Enyaq iV
Recharge life
The new Kodiaq
Comfort
Space
Performance
75%
50%
Combination of both primary colours. Combination of big and small elements.
Combination of bold and light typography. Combination of generous flat surfaces 

and fine elements like lines and light weight
typography.

66. Škoda Brand Guideline / Layout / Layout system
Thrive to create clear layouts 

to add value and elegance and support 

an easy understanding.
Principle 2
Clarity
Subheadline
Leave space between elements and create calm areas.
Headline
Implement white space, if possible.

67. Škoda Brand Guideline / Layout / Layout system
Create layouts that are as dynamic as possible.
Principle 3
Dynamic
Choose dynamic facet angles.
Use interesting image perspectives.

68. Layout
Škoda Facets
Škoda Brand Guideline / Layout / Škoda Facets

69. Škoda Facets
The Škoda Facets are a key design element that 

help to ensure an easy brand recognition. They evolve
out of the brands heritage but take a much more
flexible approach what makes the design futureproof
and applicable on every future touchpoint.
Škoda Brand Guideline / Layout / Škoda Facets

70. Use of facets
Facets are highly recognisible. They can add character
to a visual, set the focus on a particular part of an
image, or help organise content.
Škoda Brand Guideline / Layout / Škoda FacetsŠkoda Brand Guideline / Layout / Škoda FacetsFor the free spirited
Discover Feel free Buy now
The new
Škoda Kodiaq Take it easy

71. The facets are simple polygon shapes that can 

be added to a layout. They are easily built in any layout
program by inserting rectangles into a layout frame 

or mask.
Turn and choose an angle between 10° to 35° in both directions.
Facets can be pulled into a layout from four directions: top, bottom, left or right.
Step 1: Pull facets in
Step 2: Turn them
How to build facets
Škoda Brand Guideline / Layout / Škoda Facets10°
35° 10°
35°

72. Škoda Brand Guideline / Layout / Škoda Facets
We want to achieve facet angles that are really
dynamic. That is why we don’t use angles thar are too
close to 0°, 45° or 90°.
Make sure that you stay away from these angles 

by at least 10°. The 0°-line needs always to be aligned
with the vertical or horizontal border of the layout.
Angles15° 30°
10°
0° 0°
0° 45°
35°
10°
0°

73. Amount and colours
You can add up to three facets to one layout. The facets
can either be Electric or Emerald Green.
Škoda Brand Guideline / Layout / Škoda Facets
No facets 1 facet 2 facets 3 facets

74. Stay away from parallels! Keep it balanced! Work with the image!
Don’t box it! Keep integrity of the facets!
Parallel elements make the
layout appear too stiff.
The proportions differ to much. Don’t cover important 
 parts of an image.These shapes give the layout 
 a directional dynamic. Rather keep the proportions 
 more balanced. Try to compensate or take up existing angles in an image.
Design principles
Don’t place facets that create angles of 90°. It feels too 
 boxed in. Don’t let facets touch or overlap.This combination feels more exciting and in movement. Keep all facets separate 
 from each other.
Škoda Brand Guideline / Layout / Škoda Facets

75. Dos & Dont’s
Škoda Brand Guideline / Typography / General typography rules
Any angles from 10° to 35° are
perfect.
Don’t use angles that are too close to 0°, 45° and 90°.
Don’t use facets in any other than the primary colours.
Don’t use shadows or transparencies.Don’t overlap facets. Discover
Don’t use Emerald and Electric Green in one layout.We will help 

the world 

live smarter
Get there happier.
Not faster.
The new Enyaq iV

76. Layout
Image Cut
Škoda Brand Guideline / Layout / Image Cut

77. Image cut
Škoda Brand Guideline / Layout / Image Cut
As a human centered brand one of our main focuses
is telling stories and building connections. With our
new way of combining images this is now a lot easier.
It also can help to highlight important details.
The image cut is an angular cut, inspired by our
facets. It allows you to combine two images in one
layout.

78. Look and feel
Two images in one layout combined with an
impactful message allow for new ways to
communicate.
Just like us Where home is The all-new
fully electric
Škoda Fabia.
Recharge life.
Pre-order now
Škoda Brand Guideline / Layout / Image Cut

79. Angles
Škoda Brand Guideline / Layout / Image Cut
We want to achieve angles that are really dynamic. 

That is why we don’t use angles thar are too close to 0°,
45° or 90°. Make sure that you stay away from these
angles by at least 10°. The new
Škoda Karoq
www.skoda-auto.com
12°
0° 45°
35°
10°
0°

80. Image constellations
It is all about stories and relations. The image cut works
particularly well if you pick a close-up in one image and a
panorama perspective in the other image to create an
interesting look.
build connections show detailstell stories
Škoda Brand Guideline / Layout / Image Cut

81. Use of typography
The Škoda wordmark or typography can cross an
image cut. Both images need to be sufficiently
calm and even in colour and luminance to not
corrupt legibility.
Be aware that the wordmark or typography needs
to be big enough to be visually more dominant
than the image cut!
Škoda Brand Guideline / Layout / Image Cut Discover

82. Dont’s
Don’t place buttons over the cut.
Avoid image cuts that are not really
visible.Recharge life
The new fully-electric 

Škoda Enyaq iV
Don’t place text over too busy image cuts. Don’t combine more than two images. Don’t combine an image cut and facets.The new fully-electric 

Škoda Fabia iV
Dynamische Eleganz und eine
exzellente Aerodynamik kennzeichnen
das markante, emotionale Design
des neuen Škoda Fabia.
Schon beim ersten Anblick der
kompakten Schräghecklimousine mit
temperamentvollem Charakter
erkennt man die sportlichen Wurzeln
der Marke Škoda. Buy now
The new
Škoda Fabia Discover
Škoda Brand Guideline / Layout / Image Cut

83. Layout
Škoda Brand Guideline / Layout / Buttons and labels
Buttons and lables

84. Call to action button
Click here
Buttons and lables help navigate through content.
They catch the viewers attention and in digital media
invite to interact.
Škoda Brand Guideline / Layout / Buttons and labels

85. Look and feel
The Call to Action Buttons (CTA) is used only in
digital media. It gives an incentive to click on
adverts to find out more and increase the click rate.
Visually the round CTA button can add
lightheartedness to a layout.
Škoda Brand Guideline / Layout / Buttons and labelsFor the free spirited
Discover New
Companion
The new Kodiaq
See more Buy now
The new
Škoda Kodiaq The new Škoda Karoq
Pre-order now

86. Škoda Brand Guideline / Layout / Buttons and labels
Measurements of button
For digital ads we are working with four sizes
for the CTA button: XS, S, M and L
24 px
10 px
type size: 11 pt
6 px
Buy now
Extra Small (XS)
32 pxBuy now
type size: 16 pt
16 px
10 px
Small (S)
44 pxBuy now
type size: 16 pt
24 px
14 px
Medium (M)
Buy now
116 px
type size: 50 pt
60 px
40 px
Large (L)

87. Placement
The CTA button is either attached to the text in a defined
distance or placed along the margin on any side.
Škoda Brand Guideline / Layout / Buttons and labels
Pre-order now
The all-new
Škoda Enyaq iV
Recharge life
*$)iCCs"$?)q!CC 
)$C$t+#tu
Škoda Enyaq iV
Pre-order now
The new fully 

electric Škoda Enyaq iV
Recharge life
Pre-order now
Text block
Buy now
L
distance to 

text block: 75 px
M distance to 
 text block: 30 px
Buy now
Text block
S distance to 
 text block: 21 px
Buy now
Text block
Buy now
XS distance to 
 text block: 16 px
Text block

88. The following versions of the CTA button may be used 

(but not any other colour combination).
Škoda Brand Guideline / Layout / Buttons and labels
Colour versions
See more
See more
See more

89. Price Tag
The price tag is an angular label that can be used 

in print and in digital applications.
Škoda Brand Guideline / Layout / Buttons and labelsFeel free
The new Škoda Fabia
Dynamic Design meets
Best-in-class Spaciousness
Voluptae vel imus videbis aliquos quat odit a aut alignimin plabo. Nagm aspisit, auto quianihicit ut fugitam elitatemp
ore conseque ne idus res dolut earcil. Voluptae idusres dolut vel imus videbis aliquos quat odit a aut alignimin plabo.
Nam aspisit, autemhe uianihicit ut fugitam elitatempore conseque ne idus res dolut earcil maiorite. Voluptae vel imus
videbis aliquos quat odit a aut alignimin plabo. Nam aspisit, aut quianiituter ugitam idus aut alignimin plabo lorem
ipsum dolor con veriam. Škoda. Simply Clever.
www.skoda-auto.com
Combined fuel consumption and CO2 emissions according to the legislation of the concerned country.
18.500,- The new Škoda Fabia
Restart now
€ 22,000 The new
Škoda Karoq
€ 21,900 The Škoda Enyaq iV
€ 21,900

90. Škoda Brand Guideline / Layout / Buttons and labels
Size and orientation
Measurements and Colour application of the Price
Tag are the same as for the Call to Action button.
The slant in the price tag starts after the padding in
an angle of 22,5° – facing either upwards or
downwards.
4 pxBuy now
14 px
Text block
24 px
€ 22,000 4 px
24 px
14 px
Text block
type size: 11 pt type size: 11 pt
Example: Medium Size Example: Medium Size
facing up
€ 22,000
facing down
€ 22,00022,5° 22,5°

91. Colour
For digital applications the same primary colours are
used as for the CTA. In print it is also possible to apply
tertiary colours.
Digital applications
Print applications
Škoda Brand Guideline / Layout / Buttons and labels
Text Text Text
Text TextText
Text TextText

92. Eye Catcher
The Eye Catcher is a label with the same shape as 

the Price Tag but it contains two lines of text. In terms of
colour, sizes and placement, the same rules apply as 

for the price tag. An Eye Catcher contains either a price
and one line of text or two lines of text. The minimum
margin to the border of the label shape is 1/3 of the text
block that is placed inside.
Škoda Brand Guideline / Layout / Buttons and labels
389,–
Leasing rate
1
min ⅓
Open Sunday

24 July, 8 a.m. – 5 p.m.
Price and one line of text
Two equal lines of text

93. Škoda Brand Guideline / Layout / Buttons and labels
For languages read from right to left the label form 

is reversed so that the slant is on the left side with an
angle of again 22,5° – facing either upwards or
downwards.
For languages read from right to left instead of 

left-aligned, the CTA button and text is right-aligned.
Language variations
€ 22,000
Collection rate
22,000,–
nhjikmgecdlمعدل التحصيل
The new fully-electric
Škoda Enyaq iV
Pre-order now ????????קנה עכשיו
Standard orientation Reversed orientation

94. Don’ts
Škoda Brand Guideline / Layout / Buttons and labels
Don’t use a button and label at the
same time.
Don’t use a facet angle similar to the label angle. Don’t use tertiary colours for digital applications.The new fully-electric
Škoda Enyaq iV
€ 22,900 Buy now The all-new
Škoda Enyaq iV
€ 22.000 The new fully-electric
Škoda Enyaq Coupé iV
Buy now The new fully-electric
Škoda Enyaq Coupé iV
€ 32.500,-
Buttons and labels should not interfere with a facet. Don’t use buttons in print applications. Don’t extend buttons and labels vertically.Recharge life
The new fully-electric
Škoda Enyaq iV
Pre-order now Recharge life
The new fully-electric 

Škoda Fabia iV
Voluptae vel imus videbis aliquos quat odit a aut alignimin plabo. Nagm aspisit, auto quianihicit ut
fugitam elitatemp ore conseque ne idus res dolut earcil. Voluptae idusres dolut vel imus videbis
aliquos quat odit a aut alignimin plabo. Nam aspisit, autemhe uianihicit ut fugitam elitatempore
conseque ne idus res dolut earcil maiorite. Voluptae vel imus videbis aliquos quat odit a aut alignimin
plabo. Nam aspisit, aut quianiituter ugitam idus aut alignimin plabo lorem ipsum dolor con veriam.
Škoda. Simply Clev er.
www.skoda-auto.com
Buy now Ask for a free
test drive
The all-new 

electric Škoda Enyaq iV
€ 22,900

95. Škoda Brand Guidelines
Stationery

96. Stationery
Škoda Brand Guidelines / Stationery / Headquarters
Headquarters

97. Headquarters Stationery
The following guidelines provide rules for Škoda stationery
applications, as well as templates you can simply download in
the Brand Portal.
These are the general rules that apply to all Škoda
stationery applicationsH
K Templates can be downloaded in the Brand Porta>
K We use the Škoda wordmark with 130% spacin`
K We use the Škoda wordmark in Emerald GreeR
K All other implemented text is set in Blac/
K The main text size for all body texts is 9 pt
Škoda Brand Guidelines / Stationery / Headquarters

98. Letterhead
Škoda Headquarter letterheads are provided in both
Czech and DIN standards.
They differ only in the placement of the recipient's
address information. In the Czech standard, this
information is placed on the right side.
In the DIN standard, address information is placed on
the left side of the letterhead.
Škoda Brand Guidelines / Stationery / Headquarters
Multiple-Page letter
(in DIN standard)
Single-Page letter (in Czech standard)
Address on the right
Address on the left

99. Marginalia 5.5 pt
12 Columns

Distance: 3 mm
Letterhead
We provide InDesign templates for both letter
standards.
You can download these templates in the Brand Portal.
Here on the right, you’ll find the measurements and
font sizes shown on the example of the DIN standard
letter.
43 mm
13 mm
19.5 mm
40 mm
23 mm23 mm
Škoda Brand Guidelines / Stationery / Headquarters
Footer 7 pt
Body text 9 pt

100. Business cards
Headquarters business cards are provided in the
standard format 85 x 55 mm.
The business card InDesign template can be
downloaded from the Brand Portal.
Škoda Brand Guidelines / Stationery / Headquarters
5 mm
5 mm
7 pt
FrontFront
Back
Wordmark width: 52 mm

101. Envelope window left
Envelopes
On all envelopes, the Škoda wordmark is positioned in
the top left corner.
It doesn’t matter which format, the wordmark is
always placed in the same size and with the same
margin.
To the right, are some examples:
Envelopes in
DIN standard
Envelopes in Czech standard
Envelope window right
Envelope window left
Škoda Brand Guidelines / Stationery / Headquarters

102. 19.5 mm
20 mm
Wordmark width: 

52 mm Škoda Brand Guidelines / Stationery / Headquarters
Envelopes

103. Letterhead DIN
210 x 297 mm (A4)
Letterhead CZ 210 x 297 mm (A4) Business Card 85 x 55 mm
Škoda Brand Guidelines / Stationery / Headquarters
Templates
The following InDesign templates (Version 1.0),
in these frequently-used formats, are available in the
Brand Portal
r Letterheads HQ (DIN)?
r Letterheads HQ (CZ) ?
r Business Cards HQ
Below you will find the link to the Brand Portal where
you can download InDesign templates and adjust
them according to your needs.
Link to Brand Portal:


https://skoda-brand.com/document/89#/corporate/
stationery-headquarter

104. Stationery
Škoda Brand Guidelines / Stationery / Markets
Markets

105. Markets Stationery
The following guidelines provide rules for Škoda stationery
applications, as well as templates you can simply download in
the Brand Portal.
These are the general rules that apply to all Škoda stationery
applicationsF
I Templates can be downloaded in the Brand Porta<
I We use the Škoda wordmark with 130% sacin^
I We use the Škoda wordmark in Emerald GreeP
I All other implemented text is set in Blac-
I The main text size for all body texts is 9 pt
Škoda Brand Guidelines / Stationery / Markets

106. Partner logo sizing
The partner logo is always placed in the layout grid at the
bottom of the format.
The size of the partner logo is restricted by the height of the
displayed Škoda wordmark.
For more info on using the Škoda wordmark, please visit the
link:
http//skoda-brand.com/document/72#/brand-mark/logo
Škoda Brand Guidelines / Stationery / Markets
Landscape 

partner logo
1 BU
2.5 BU
2.5 BU
Square 
 partner logo

107. Letterhead
Letterheads for markets are provided in both Czech
and DIN standards.
They differ only in the placement of the recipient's
address information. In the Czech standard, this
information is placed on the right side.
In the DIN standard, address information is placed on
the left side of the letterhead.
Škoda Brand Guidelines / Stationery / Markets
Address on the left
Multiple-Page letter
(in DIN standard)
Single-Page letter (in Czech standard)
Address on the right

108. Marginalia 5.5 pt
12 Columns

Distance: 3 mm
Letterhead
We provide InDesign templates for both letter
standards.
You can download these templates in the Brand Portal.
Here on the right, you’ll find the measurements and
font sizes shown on the example of the DIN standard
letter.
43 mm
13 mm
19.5 mm
40 mm
23 mm23 mm
Škoda Brand Guidelines / Stationery / Markets
Footer 7 pt
Body text 9 pt

109. Business cards
Business cards for markets are provided in the
standard format 85 x 55 mm.
The business card InDesign template can be
downloaded from the Brand Portal.
Škoda Brand Guidelines / Stationery / Markets
5 mm
5 mm
7 pt
FrontFront
Back
Wordmark width: 52 mm

110. Envelopes
On all envelopes, the Škoda wordmark is positioned in
the top left corner.
It doesn’t matter which format, the Škoda wordmark is
always placed in the same size and with the same
margin.
The partner logo is placed on the bottom with the same
margin. Either left or right — depending on the window
position.
To the right, are some examples:
Škoda Brand Guidelines / Stationery / Markets
Envelope window left
Envelopes in
DIN standard
Envelopes in Czech standard
Envelope window right
Envelope window left

111. Envelopes
19.5 mm
20 mm
Wordmark width: 

52 mm20 mm
19.5 mm

112. Letterhead DIN
210 x 297 mm (A4)
Letterhead CZ 210 x 297 mm (A4) Business Card 85 x 55 mm
Škoda Brand Guidelines / Stationery / Markets
Tempates
The following InDesign tempates (Version 1.0),
in these frequently-used formats, are available in the
Brand Portal|
o Letterheads (DIN)?
o Letterheads (CZ) ?
o Business Cards
Below you will find the link to the Brand Portal where
you can download InDesign templates and adjust
them according to your needs.
Link to Brand Portar
https://skoda-brand.com/document/89#/corporate/
stationery-headquarter

113. Advertising
Škoda Brand Guidelines

114. Škoda Brand Guideline / Colours / Brand Colours

115. Advertising
Škoda Brand Guidelines / Advertising / OOH
Out of Home Ads

116. Škoda Brand Guidelines / Advertising / OOH
Out of Home Ads
This chapter is about Out of Home media such as
posters, city light posters, billboards or banners. 

OOH is the opportunity for large scale projections 

of the Škoda brand in public spaces.
The flexibility of the Škoda layout system supports
the design of OOH campaigns that appear in a designed
look, which is aligned with the communication goal.
A clean high-value look or a fresh bold design, 

both options are possible, they draw attention in public
spaces and are always recognisable as Škoda. Explore Explore Free your mind
The new Škoda Enyaq Enjoy www.skoda-auto.com
Free your mind

117. Škoda Brand Guidelines / Advertising / OOH
Templates
The following InDesign templates (Version 1.0),
in these frequently-used formats, are available in the
brand portalC
2 Mega Light (3560 x 2520 mma
2 City Light (1185 x 1750 mma
2 DIN A1 (594 x 841 mm)
Each template contains several layout options for you
to choose from.
Furthermore, we provide some easy layout rules 

and step-by-step guidance to adapt these templates
to your project’s needs.
Link to brand portal:


https://skoda-brand.com/document/89#/advertising/
out-of-home-ads
3560 x 2520 mm
Mega Light
1185 x 1750 mm
City Light
594 x 841 mm
Din A1

118. Škoda Brand Guidelines / Advertising / OOH
Wordmark
The Škoda wordmark can be placed in one of 

the corners, or vertically centered (taking the clear space
into account).
When using a centered placement, make sure that 

the Škoda wordmark is “optically centered”. The size of
the Škoda wordmark can be chosen freely, however, 

it must be legible. A larger sized wordmark is used for
brand campaigns, while product campaigns use a
smaller sized wordmark.
The wordmark colours can be displayed in Emerald
Green, Electric Green or White.

119. Škoda Brand Guidelines / Advertising / OOH
Grids and margins
A simple layout grid is included in the templates,
however, it is possible to adjust it if needed. 

The margin equals the height of the placed wordmark
(= one base unit). Independent from the Škoda
wordmark’s size, we recommend an absolute
minimum margin of 15 mm for all Out of Home
media.
It’s possible to enlarge the margin, if needed. 

The space between columns can be chosen freely
according to your design needs. We recommend 

using 1/2, 1/3 or 1/4 of the layout margin.
Margin larger than minimum
Minimum margin Minimum margin
Minimum margin
BU

120. Škoda Brand Guidelines / Advertising / OOH
Typography
Text can be placed on top of the image 

or any facet.
Depending on the image, the text colour 

can be Emerald Green, Electric Green or White.
Text is either left-aligned or centered and 

placed inside the margin. Only the marginalia 

can be placed outside of the layout grid.
The recommended line spacing is 120% 

for all text on print ads.
Headline
Exemplary type sizes for a 

City Light Poster (1185x1750 mm)
Headline 

Light or Bold, 250 pt 

(min. 200 pt)
Body Text
 Light, 120 pt (min. 100 pt)
Subheadline

Bold, 120 pt (min. 100 pt)
Marginalia

Light, 45 pt (min. 45 pt)

121. Škoda Brand Guidelines / Advertising / OOH
Typography
Exemplary type sizes for a

Mega Light Poster (3560 x 2520 mm)
Headline 

Light or Bold, 450 pt 

(min. 400 pt)
Marginalia 
 Light, 100 pt (min. 100 pt)

122. Škoda Brand Guidelines / Advertising / OOH
Facets and colours
It is possible to add up to three facets to one layout. 

The colour of the facet must be Electric or Emerald Green.www.skoda-auto.comCombined fuel consumption and CO2 emissions according to the legislation of the concerned country.
Explore
The Škoda FabiaRecharge life
The new fully-electric 

Škoda Enyaq iV
www.skoda-auto.com Explore more
The Škoda Kodiaq
www.skoda-auto.com Comfort
Space
Performance
The new Kodiaq
www.skoda-auto.com Comfort
Space
Performance
The new KodiaqThe all-new
Škoda Enyaq Coupé iV.
Recharge life.
www.skoda-auto.com
Zero One Two Three Image cut

123. Dont’s
Škoda Brand Guideline / Typography / General typography rules
Don’t allow text elements to cross
facet edges.
Don’t cover important parts of the image with facets, instead, use them to frame the image. Don’t mix Electric Green and Emerald Green coloured facets together in one design.
Don’t place text or design elements too close to the edge of the facets.Don’t cover important parts of the image with design elements. Explore more
The Škoda Kodiaq
www.skoda-auto.com Recharge life
The new fully-electric 

Škoda Enyaq iV
www.skoda-auto.com Recharge life
The new fully-electric 

Škoda Fabia iV
www.skoda-auto.com Recharge life
The new fully-electric 

Škoda Fabia iV
www.skoda-auto.com

124. Advertising
Škoda Brand Guidelines / Advertising / Digital Ads
Digital Ads

125. Škoda Brand Guidelines / Advertising / Digital Ads
Digital Ads
Online banners play a huge role in modern advertising.
That’s why we have a dedicated chapter providing
guidelines on how to effectively create digital ads that
are placed on websites or in apps.
Digital ads are most commonly integrated on
websites, they create an incentive to click and find out
more through a deposited link. Digital banners may
very well be animatedFollow
me
The new Fabia
€ 22,900* The all-new 

Škoda Enyaq Coupé iV
See more The all-new fully electric
Škoda Kodiaq
Buy now The new Škoda Karoq
Pre-order now The all-new
Škoda Fabia
Buy now

126. Templates overview
The following Figma templates (Version 1.0) in these
frequently used formats are available in the brand
portal;
% 300 x 600 p*
% 300 x 250 p*
% 720 x 300 p*
% 728 x 90 p*
% 160 x 600 p*
% 640 x 480 p*
% 320 x 100 p*
% 320 x 480 px
Please note: We have provided a range of popular
banner size templates suitable for most touchpoints.
However, banner sizes can vary, so always check your
intended destination’s banner size before you begin
your design.
Link to brand portal:
https://skoda-brand.com/document/89#/advertising/
digital-ads-1
Škoda Brand Guidelines / Advertising / Digital Ads
640 x 480 px
160 x 600 px 300 x 600 px
320 x 480 px
720 x 300 px
728 x 90 px
300 x 250 px
320 x 100 px

127. Wordmark
The size of the Škoda wordmark can be chosen freely
but it needs to be legible. It can be placed in one of the
corners, or vertically centered (taking the clear space
into account).
Larger-sized wordmarks should be used for brand
campaigns. Product campaigns can display a smaller
sized wordmark.
The wordmark’s colour can be Emerald Green,
Electric Green or White.
Please note: The minimum size of the wordmark must be 15 px in height.
Škoda Brand Guidelines / Advertising / Digital Ads

128. Minimum margin
Grids and margins
For online banners, there is only a margin and 

no grid applied. The margin equals the height of the
placed wordmark (= one base unit).
Please note: Independent from the Škoda
wordmark’s size we recommend a minimum margin of
10 px for all online banners. Do not hesitate to enlarge
the margin – it may well be required.
Škoda Brand Guidelines / Advertising / Digital Ads
Minimum margin
BU
Margin larger than minimum

129. Typography
Typography may be placed on top of the image or any
facet, but must not cross a facet. Depending on the image,
the text colour can be Emerald Green, Electric Green or
White.
Text blocks are either left-aligned or centered. You are free
to choose the text size, we recommend a line height of
105% to 110%. Text elements should always be kept
within the margin.
Škoda Brand Guidelines / Advertising / Digital Ads
Recharge life
The all-new
Škoda Enyaq iV
Recharge life
The new fully electric
Škoda Enyaq iV
Recharge life The new Škoda Enyaq iV Recharge life
The new Škoda Enyaq iV

130. Call-to-action button
The call-to-action button may be applied in the following
4 sizes. It can be attached to the text via the component’s
preset distance or be placed along the margin.
For more information, please read the chapter “Buttons
and labels” in the layout part of these guidelines.
Škoda Brand Guidelines / Advertising / Digital Ads
Recharge life
The all-new
Škoda Enyaq iV
Buy now
Recharge life
The new fully electric
Škoda Enyaq iV
Buy now
Recharge life The new Škoda Enyaq iV
Buy now
Recharge life
The new Škoda Enyaq iV
Buy now
44 pxBuy now
Type size: 16 pt
24 px
14 px
Distance to text block: 30 px
Buy now
Text block

131. Prices
Škoda Brand Guidelines / Advertising / Digital Ads
It is possible to add the price information in the
headline or as a label. However, you should never use
the price label and a CTA button at the same time.
Label directions can be displayed in two different
angles. Different colour options are also possible.
For more information on price labels, please read
chapter “Buttons and labels” in the layout section of
these guidelines.
€ 22,000
€ 22,000

132. Facets and colours
It is possible to add up to two facets to a layout. The facets 

must be Electric or Emerald Green – but never a combination
of both colours. Using an image cut is also an option.
Škoda Brand Guidelines / Advertising / Digital AdsDiscover more
Recharge life
The Škoda Enyaq iV
ZeroThe new
Škoda Karoq
€ 22.000 OneDiscover more
Recharge life Two
Not for digital ads
Three The new
Škoda Karoq
Find out more Image cut

133. Hierarchy of elements
Škoda Brand Guidelines / Advertising / Digital Ads
The size and order of different elements will depend 

on the overall communication goal of a specific campaign.
Fundamentally, all visual elements should look well
balanced in their hierarchy, weight, and prominence.The Škoda 

Enyaq Coupé iV
Pre-order now The Škoda 

Enyaq Coupé iV
Pre-order now
Emphasis on message Emphasis on brand

134. Adjusting the images
Škoda Brand Guidelines / Advertising / Digital Ads
For digital formats, it can often be hard to find an image that fits well in the design. In this situation,
you can expand the image by mirroring its original to create more space. Another challenge is to
ensure good legibility for the text elements – by adding a light or dark gradient as a multiplying
layer can help increase contrast.
Morroring image creates open space for text Overlaying gradient ensures legability for text
Mirroring images creates more space for text Overlaying a gradient ensures legability for text

135. Dont’s
Don’t allow text to cross 

the facet edges.
Don’t cover important parts of the image with facets, instead, use them to frame the image. Don’t use more than two facets for an online banner layout.
Don’t mix Electric Green and Emerald Green facets. Don’t cover important parts of the image with design elements.Recharge life
The new fully-electric 

Škoda Fabia iV
www.skoda-auto.com
Škoda Brand Guidelines / Advertising / Digital Ads Recharge life
The new fully-electric 

Škoda Fabia iV
www.skoda-auto.com
The new
Škoda Karoq
Discover moreRecharge life
The new fully-electric 

Škoda Fabia iV
www.skoda-auto.com The all-new
Škoda Enyaq iV
Pre-order now

136. Advertising
Škoda Brand Guidelines / Advertising / Print Ads
Print Ads

137. Škoda Brand Guidelines / Advertising / Print Ads
Print Ads
This chapter provides an overview on how to create
ads for non-Škoda publications. For example, creating
Škoda adverts for newspapers or magazines.
Print ads are a classic yet great way to present the
Škoda brand to its target audiences.
Please note: For non-Škoda publications, you will not
have control over the printing process, that is why we
mostly use Emerald Green, as Electric Green should
only be printed as a spot colour.Explore more
The all-new Škoda Fabia
Dynamic Design meets
Best-in-class Spaciousness
Voluptae vel imus videbis aliquos quat odit a aut alignimin plabo. Nagm aspisit, auto quianihicit ut fugitam elitatemp
ore conseque ne idus res dolut earcil. Voluptae idusres dolut vel imus videbis aliquos quat odit a aut alignimin plabo.
Nam aspisit, autemhe uianihicit ut fugitam elitatempore conseque ne idus res dolut earcil maiorite. Voluptae vel imus
videbis aliquos quat odit a aut alignimin plabo. Nam aspisit, aut quianiituter ugitam idus aut alignimin plabo lorem
ipsum dolor con veriam. Škoda. Simply Clever.
www.skoda-auto.com
Combined fuel consumption and CO2 emissions according to the legislation of the concerned country. Enjoy Recharge life
The new fully-electric 

Škoda Enyaq Coupé iV
www.skoda-auto.com Recharge life
The new fully-electric 

Škoda Enyaq iV Explore more
The all-new Škoda Fabia
Dynamic Design meets
Best-in-class Spaciousness
Voluptae vel imus videbis aliquos quat odit a aut alignimin plabo. Nagm aspisit, auto quianihicit ut fugitam elitatemp
ore conseque ne idus res dolut earcil. Voluptae idusres dolut vel imus videbis aliquos quat odit a aut alignimin plabo.
Nam aspisit, autemhe uianihicit ut fugitam elitatempore conseque ne idus res dolut earcil maiorite. Voluptae vel imus
videbis aliquos quat odit a aut alignimin plabo. Nam aspisit, aut quianiituter ugitam idus aut alignimin plabo lorem
ipsum dolor con veriam. Škoda. Simply Clever.
www.skoda-auto.com

138. Škoda Brand Guidelines / Advertising / Print Ads
Templates overview
The following InDesign templates (Version 1.0) in
these frequently used formats are available in the
brand portalM
: DIN A4 (210 x 297 mme
: DL (210 x 100 mm)
Each template contains several layout options for you
to choose from.
Furthermore, we provide some easy layout rules 

and step-by-step guidance to adapt these templates
to your project’s needs.
Link to brand portal:
https://skoda-brand.com/document/89#/advertising/
print-ads-1
Din A4
DL
210 x 297 mm
210 x 105 mm

139. Škoda Brand Guidelines / Advertising / Print Ads
Wordmark
The Škoda wordmark can be placed in one of the corners,
or vertically centered (taking the clear space into account).
When using a centered placement, make sure that the
Škoda wordmark is “optically centered”. The size of the
Škoda wordmark can be chosen freely, however, it must be
legible. A larger sized wordmark is used for brand campaigns,
while product campaigns use a smaller sized wordmark.
The wordmark colours can be displayed in Emerald
Green or White.

140. Grids and margins
A simple layout grid is included in the templates –
simply adjust the format if a different size is required.
The space between columns can be chosen freely
according to your needs. We recommend using 1/2,
1/3 or 1/4 of the layout margin. The minimum margin
equals the height of the placed wordmark
(= one base unit), however, a larger margin may be set.
Independent from the Škoda wordmark’s size, we
recommend an absolute minimum margin of 5 mm
for all magazine or newspaper ads to allow for print bleed.
Please note: In some cases, it is necessary to increase
the margin towards the fold of the magazine so that no
information gets lost in the binding.
Škoda Brand Guidelines / Advertising / Print Ads
Minimum margin
Margin larger than minimum
Minimum margin
BU

141. Škoda Brand Guidelines / Advertising / Print AdsSubheadline
Voluptae vel imus videbis aliquos quat odit 

a aut alignimin plabo. Nagm aspisit, auto quianihicit
ut fugitam elitatemp ore conseque ne idus res
dolut earcil.
www.skoda-auto.com
The new
fully-electric Škoda 

Enyaq Coupé iV
Combined fuel consumption lorem ipsm dolo Nagm aspisit, 

auto quianihicit ut fugitam elitatemp ore consequ.
Typography
Text can be placed on top of the image or any facet.
Depending on the image, the text colour can be Emerald
Green, Electric Green or White. Text is either left-aligned
or centered and placed inside the margin. Only the
marginalia can be placed outside of the layout grid.
Exemplary type sizes for a A4 print ad (210 x 297 mm)
Exemplary type sizes for a 

A4 print ad (210 x 297 mm)
Subheadline

Bold, 12 pt
Marginalia
 Light, 6pt
Headline

Light or Bold, 24 pt
Body text

Light, 9 pt

142. Škoda Brand Guidelines / Advertising / Print Ads
Labels
It is possible to add a price tag label or an eye-catcher
element to print ads.
For more information on labels, please read chapter
“Buttons and labels” in the layout section of these
guidelines.
389,–
Leasing rate
Open Sunday

24 July, 8 a.m. – 5 p.m.
€ 22,000

143. Facets and colours
It is possible to add up to three facets to one layout. The facets must be Electric or Emerald Green.
Please note: For non-Škoda publications, you will not have control over the (CMYK) printing process, so it helps
if you understand the process and the potential for shifts in colours. This is particularly important as the colour
Electric Green will only resemble the Digital Electric Green when printed as a spot colour in Pantone 7478.
Škoda Brand Guidelines / Advertising / Print Adswww.skoda-auto.com
Combined fuel consumption and CO2 emissions according to the legislation of the concerned country.
Explore more
The new Škoda Fabia Recharge life
The new fully-electric 

Škoda Enyaq iV
www.skoda-auto.com Explore more
The new Škoda Fabia
www.skoda-auto.comExplore more
The new Škoda Fabia
Dynamic Design meets
Best-in-class Spaciousness
Voluptae vel imus videbis aliquos quat odit a aut alignimin plabo. Nagm aspisit, auto quianihicit ut fugitam elitatemp
ore conseque ne idus res dolut earcil. Voluptae idusres dolut vel imus videbis aliquos quat odit a aut alignimin plabo.
Nam aspisit, autemhe uianihicit ut fugitam elitatempore conseque ne idus res dolut earcil maiorite. Voluptae vel imus
videbis aliquos quat odit a aut alignimin plabo. Nam aspisit, aut quianiituter ugitam idus aut alignimin plabo lorem
ipsum dolor con veriam. Škoda. Simply Clever.
www.skoda-auto.com Explore more
The new Škoda Fabia
www.skoda-auto.com
Zero One Two Three Image cut

144. Dont’s
Don’t allow text to cross 

the facet edges.
Don’t cover important parts of the image with facets, instead, use them to frame the image. Don’t place text or design elements too close to the edge of the facets.
Don’t mix Electric Green and Emerald Green facets. Don’t cover important parts of the image with design elements.Recharge life
The new fully-electric 

Škoda Fabia iV
www.skoda-auto.com
Škoda Brand Guidelines / Advertising / Digital Ads Recharge life
The new fully-electric 

Škoda Fabia iV
www.skoda-auto.com Recharge life
The new fully-electric 

Škoda Fabia iV
www.skoda-auto.com The all-new
Škoda Enyaq iV Recharge life
The new fully-electric 

Škoda Enyaq iV
www.skoda-auto.com

145. Škoda Brand Guidelines
Dealer &
Service partner

146. Dealer & Service Partners
Škoda Brand Guidelines / Dealers & Service Partners / Dealer Ads
Dealer Ads
(Digital)

147. Škoda Brand Guidelines / Dealers & Service Partners / Dealer Ads
Dealer Ads (digital)
For dealers ads it is crucial to increase awareness and
sales. This chapter contains easily adaptable templates
and a user guideline on how to build an appealing
digital ad that is aligned with the Škoda brand identity.
To properly align with the Škoda brand identity, 

it is crucial to follow the brand guidelines on this page.
Please make your ads as clean as possible. The new fully-electric 

Škoda Enyaq Coupé iV
€ 22.000
Škoda Kodiaq
Buy nowThe Škoda Enyaq Coupé iV Škoda Fabia
€ 22.000 The new
Škoda Fabia
Pre-order now

148. Škoda Brand Guidelines / Dealers & Service Partners / Dealer Ads
Templates
The following Figma templates (Version 1.0) in these
frequently used formats are available in the brand
portalh
D 300 x 600 pA
D 300 x 250 pA
D 728 x 90 px
Each template contains several layout options for you
to choose from.
Furthermore, we provide some easy layout rules and
step-by-step guidance to adapt these templates to
your project’s needs.
Link to brand portal:
https://skoda-brand.com/document/89#/dealer-and-
service-partner/digital-dealer-ads
300 x 600 px
300 x 250 px
30 x 250 px
728 x 90 px
30 x 60 px

149. Headline
Optional price tag
Škoda wordmark
Dealer Logo
Main Image 

& Škoda Facets
Optional legal InfoŠkoda 

Kodiaq
€ 22.000
Landscape dealer 

logo
Square or portait dealer logo
Down here its possible to put some legal info lorem ipsumea
dolor con veriam natrir lorem ipsuim odoraf.
Škoda Brand Guidelines / Dealers & Service Partners / Dealer Ads
Main graphic components
Unlike dealer print adverts, in digital dealer ads
there are no specific content areas.
Due to the limited space in online banners, we
recommend a reduced number of design elements.
As dealer specific content only use the dealer logo
and/or price & legal information.

150. Škoda Brand Guidelines / Dealers & Service Partners / Dealer Ads
Grid and margins
For online banners, there is only a margin and 

no grid applied. The margin equals the height of the
placed wordmark (= one base unit).
Please note: Independent from the Škoda
wordmark’s size we recommend a minimum margin of
10 px for all online banners. Do not hesitate to enlarge
the margin – it may well be required.
Minimum margin
Minimum margin
BU
Margin larger than minimum

151. Skoda wordmark and dealer logo
The Škoda wordmark can be placed freely (like in all
other formats) but only the 100% width Škoda logo
is used.
The dealer logo is always placed in the layout grid at
the bottom of the format. The size of the dealer logo is
restricted by the height of the displayed Škoda
wordmark in the ad.
Škoda Brand Guideline / Dealer & Service Partner / Dealer Ads
Landscape 

dealer logo
Square or v
dealer logo2 BU
1 BU
2 BU
Landscape 

dealer logo
Square or
portait dealer
logo

152. Typography
Typography is either horizontally centered or 

left-aligned. Preferably it should be placed along the
margin. In larger ad formats text can also be placed
freely but should still be left-aligned. 


Always ensure good legibility. We recommend a line
height of 120% for all text.
Škoda Brand Guidelines / Dealers & Service Partners / Dealer Ads
Recharge life
The new fully electric
Škoda Enyaq iV
Recharge life
The all-new
Škoda Enyaq iV
Recharge life
The new Škoda Enyaq iV

153. Facets
It’s possible to add up to two facets to each layout.
The facets can be Emerald or Electric Green.
For more information on how to create a layout with facets, please read the chapter “Škoda Facets” in the layout section of these brand guidelines.
Škoda Brand Guideline / Dealer & Service Partner / Dealer AdsLandscape dealer logo
Square or portait
dealer logo
Pre-order now
The new fully-electric
Škoda Enyaq Coupé iV Pre-order now
Landscape dealer logo
Square or portait
dealer logo
The new fully-electric
Škoda Enyaq Coupé iV Pre-order now
Landscape dealer logo
Square or portait
dealer logo
The new fully-electric
Škoda Enyaq Coupé iV
No facets 1 facet 2 facets

154. Call-to-action button
The call to action button is available in 4 sizes. It can be
attached to the text via the component’s preset distance
or be placed along the margin.
For more information on price labels, please read chapter
“Buttons and labels” in the layout section of these
guidelines.
Škoda Brand Guideline / Dealer & Service Partner / Dealer Ads
44 pxBuy now
Type size: 16 pt
24 px
14 px
Distance to text block: 30 px
Buy now
Text block

155. Price Tag
It is possible to add the price information in the headline
or as a label. However, you should never use the price label
and a CTA button at the same time.
Label directions can be displayed in two different angles.
Different colour options are also possible.
For more information on price labels, please read chapter
“Buttons and labels” in the layout section of these
guidelines.
Škoda Brand Guideline / Dealer & Service Partner / Dealer Ads
€ 22,000
€ 22,000

156. Škoda Brand Guidelines / Dealers & Service Partners / Dealer Ads
Award Labels
It is possible to add Award Labels to dealer digital ads.
The Award Labels should always be placed on the bottom
of an ad. Don’t place the Award Label on coloured facets.
If possible always place it inside the dealer specific content
area. The Award Label behaves like the Dealership logo in
size and placement. 
 The new 

Škoda Enyaq Coupé iV
22.000 The new Škoda Karoq
Pre-order now The Škoda Fabia
22.000 € Pre-order now
Explore freedom
The new Škoda Kodiaq

157. Adjusting the images
Images often don’t match the extreme formats in digital ads. In this case you can expand the
image (e.g. by mirroring it along one side). Another challenge is to ensure good legibility.
Simply adding a light or dark gradient as multiplying layer might do the trick.
Morroring image creates open space for text Overlaying gradient ensures legability for text
Škoda Brand Guidelines / Dealers & Service Partners / Dealer Ads
Mirroring images creates more space for text Overlaying a gradient ensures legability for text

158. Dont’s
Don’t allow text or design
elements to intrude or cross
into the facets. Don’t use a price label and a CTA button together in the same ad. Don’t position the dealer logo elsewhere than at the bottom and don’t make it larger than the Škoda wordmark. Don’t mix Emerald and Electric green facets in one ad.The Škoda 

Enyaq Coupé iV
22.000 €
Škoda Brand Guidelines / Dealers & Service Partners / Dealer AdsThe Škoda 

Enyaq Coupé iV
22.000 € Škoda Kodiaq
€ 22.000
Buy now The Škoda Fabia The new

Škoda Fabia

159. Dont’s
Don’t use white or any other
colour for the facets (only
Emerald and Electric Green). Don’t use additional elements
such as text blocks or images.

Don’t place the Award Label
bigger than the maximum size.
Don’t place the Award Label on the top of the ad.
Škoda Brand Guidelines / Dealers & Service Partners / Dealer AdsThe Škoda 

Enyaq Coupé iV
22.000 € Škoda Kodiaq
€ 22.000
Buy now The new

Škoda Fabia Škoda Kodiaq. Explore freedom.
Buy now Škoda 

Kodiaq The new

Škoda FabiaThe Škoda Fabia
22.000 € The Škoda Fabia
22.000 €

160. Dealers & Service Partners
Dealer Ads
(Printed)
Škoda Brand Guidelines / Dealers & Service Partners / Dealer Ads

161. Škoda Brand Guidelines / Dealers & Service Partners / Dealer Ads
Dealer Ads (printed)
For dealers digital ads it is crucial to increase
awareness and sales. This chapter contains easily
adaptable templates and a user guideline on how
to build an appealing digital ad.
To properly align with the Škoda brand identity, it
is crucial to follow the brand guidelines on this
page. Please make your ads as clean as possible.Sample Škoda Dealer
Sample Street 12, 12345 Sample City
www.auto-newbe.com
Notes about CO2 emissions or other legal topics lorem 

ipsum doloris von naturiam berini lorem foles rosi dabj enimor.
This is a headline lore
ipsum dolorisa This is a headline lore
ipsum dolorisa
Sample Škoda Dealer Sample Street 12, 12345 Sample City www.auto-newbe.com
Notes about CO2 emissions or other legal topics lorem 

ipsum doloris von naturiam berini lorem foles rosi dabj enimor.Content Area Headline
Agnat optatibus dolendit et vidunt, utemers end unt, aut ipiet mintzer cullabo. Aximag
nates quar autemge. Epro blacea iliquossi omnit volup tatuso, tem quis eati utatur.
Agnat optatibus dolendit et vidunt, utemers end unt, aut ipiet mintzer cullabo. Aximag
nates quar autemge. Epro blacea iliquossi omnit volup tatuso, tem quis eati utatur
acimin nos arcidiciis dolor. Manutrt mintzer cullabo aximag nates quar lorem autemge
epro blace. Agnat optatibus dolendit et vidunt.Manutrt mintzer cullabo aximag nates
quar lorem autemge epro blace. Agnat optatibus dolendit
www.skoda-auto.cz

162. Škoda Brand Guidelines / Dealers & Service Partners / Dealer Ads
Templates
The following InDesign templates (Version 1.0),
in these frequently-used formats, are available in the
brand portalW
5 DIN A4 (210 x 297 mm?
5 P2 (190 x 100 mm)
Each template contains several layout options for you
to choose from.
Furthermore, we provide some easy layout rules and
step-by-step guidance to adapt these templates to
your project’s needs.
Link to brand portal:
https://skoda-brand.com/document/89#/dealer-and-
service-partner/printed-dealer-ads
DIN A4
210 x 297 mm
P2
190 x 100 mm
210 x 297 mm
Din A4
190 x 100 mm
P2

163. Škoda Brand Guidelines / Dealers & Service Partners / Dealer Ads
Two types of content
A printed dealer ad normally contains two types of
content: brand content and dealer content.
Compositionally speaking, the areas for these two
types of content are separated by a slope of 4°.
The size of the dealer content area is flexible and can
be adjusted according to the amount of content.
However, the dealer content must not be larger than
50% of the entire composition.Dealer content max. 50 %
0°
4°
Subheadline & body text
Price label
Dealer contact info: 

(address, logo, and URL)
Legal information
(and any additional info)
Škoda wordmark
Headline
Main Image & Škoda Facets
Brand Content
Dealer Content

164. Škoda Brand Guidelines / Dealers & Service Partners / Dealer Ads
Hierarchy of content areas
For portrait formats, the brand content is always
positioned above the dealer content (regardless of
language).
For horizontal formats, the hierarchy follows the
reading direction – with the brand content on the left
side and dealer content on the right side.
Please note: In Arabic, Kurdish, and Hebrew-speaking
countries, you will need to reverse the content order 

for the horizontal format. This is because these scripts are
read from right to left, so please ensure that you place
dealer content on the left and brand content on the right. Dealer content
at the bottom
Brand content
at the top
Dealer content
on the right
Brand content
on the left
Portrait orientation
top / bottom
Horizontal orientation
left / right

165. Škoda Brand Guidelines / Dealers & Service Partners / Dealer Ads
A simple layout grid is applied to the dealer content area.
The margin equals the height of the placed wordmark 

(= one base unit). The layout grid does not follow the 

4° slope.
Independent from the Škoda wordmark’s size, we
recommend an absolute minimum margin of 5 mm for all
magazine ads to accommodate for print bleed. Of course,
it is always possible to enlarge the margin if needed.
The space between columns can be chosen freely,
according to your design needs. We recommend using
1/2, 1/3 or 1/4 of the layout margin.
Please note: in some cases, it is necessary to increase
the margin towards the fold of the magazine so that no
information gets lost in the centre binding.
Grids and margins
Minimum 

margin
BU

166. Škoda Brand Guidelines / Dealers & Service Partners / Dealer Ads
Škoda wordmark and dealer logo
The Škoda wordmark is always placed in the top left or
right corner. Only the 100% width Skoda logo is used.
The dealer logo is always placed in the layout grid at the
bottom of the format.
The size of the dealer logo is restricted by the height of
the displayed Škoda wordmark in the ad.
Landscape 

dealer logo
Square or 
 portait 
 dealer logo
1 BU
2 BU
2 BU

167. Škoda Brand Guidelines / Dealers & Service Partners / Dealer AdsThis is a headline
lorem ipsum dolorisa
Sample Škoda Dealer
Sample Street 12, 12345 Sample City
www.auto-newbe.com
Notes about CO2 emissions or other legal topics lorem 

ipsum doloris von naturiam berini lorem foles rosi dabj enimor.
Dealer content area headline
Agnat optatibus dolendit et vidunt, utemers end unt, aut ipiet mintzer cullabo. ximag
nates quar autemge. Epro blacea iliquossi omnit volup tatuso, tem quis eati utatur 

optatibus dolendit et vidunt, utemers end unt, aut ipiet mintzer cullabo acimin noseo
arcidiciis dolor.
Agnat optatibus dolendit et vidunt, utemers end unt, aut ipiet mintzer cullabo. Aximag
nates quar autemge. Epro blacea iliquossi omnit volup tatuso, tem quis eati utatur
acimin nos arcidiciis dolor. Manutrt mintzer cullabo aximag nates quar lorem autemge
epro blace. Agnat optatibus dolendit et vidunt.Manutrt mintzer cullabo aximag nates
quar lorem autemge epro blace. Agnat optatibus dolendit
www.skoda-auto.cz
Landscape dealer logo
Square or portait
dealer logo
Use of typography
Typography for brand content
Brand headlines can be placed freely in the layout, as long
as good legibility is always taken into account. The headline
is always left-aligned with a recommended line spacing of
120%. Please only use one main headline size per layout.
The headline’s colour can be Emerald Green or White.
Typography for dealer content
Text in the dealer content area is always left-aligned with a
recommended line spacing of 120 %. Only the marginalia
may disregard the margin. The dealer content area text
must be black or white.
Recommended type sizes for a A4 print ad (210 x 297 mm)
Recommended type sizes for an

A4 print ad (210 x 297 mm)
(Brand) Headline 

Light or Bold,-
min. 18 pt
Marginalia

Light, 6 pt
Headline

Bold, 12 pt pr 9 pt
Body text

Light, 9 pt or 7,6 pt
4 columns 2 columns

168. Škoda Brand Guidelines / Dealers & Service Partners / Dealer Ads
Use of typography
Tables for dealer content
It is possible to add a table to the print dealer ads.
Always keep the table aligned to existing text and
margin. Use lines to seperate the rows of the table. 

The tables should always be placed inside the 

dealer specific content area.
Table

one or two columns
Line

Thickness 0,3 pt

Spacing 10

169. Škoda Brand Guidelines / Dealers & Service Partners / Dealer Ads
Dealer content area colour
The background colour of the dealer content area can
be Emerald Green, White or Transparent.This is a headline lore
ipsum dolorisa
Sample Škoda Dealer
Sample Street 12, 12s5 Sample City
www.auto-newbe.com
Notes about CO2 emissions or other legal topics lorem 

ipsum doloris von naturiam berini lorem foles rosi dabj enimor.Content Area Headline
Agnat optatibus dolendit et vidunt, utemers end unt, aut ipiet mintzer cullabo. Aximag
nates quar autemge. Epro blacea iliquossi omnit volup tatuso, tem quis eati utatur.
Agnat optatibus dolendit et vidunt, utemers end unt, aut ipiet mintzer cullabo. Aximag
nates quar autemge. Epro blacea iliquossi omnit volup tatuso, tem quis eati utatur
acimin nos arcidiciis dolor. Manutrt mintzer cullabo aximag nates quar lorem autemge
epro blace. Agnat optatibus dolendit et vidunt.Manutrt mintzer cullabo aximag nates
quar lorem autemge epro blace. Agnat optatibus dolendit
www.skoda-auto.cz
Landscape dealer logo
Square or portait
dealer logo This is a headline lore
ipsum dolorisa
Sample Škoda Dealer
Sample Street 12, 12s5 Sample City
www.auto-newbe.com
Notes about CO2 emissions or other legal topics lorem 

ipsum doloris von naturiam berini lorem foles rosi dabj enimor.Content Area Headline
Agnat optatibus dolendit et vidunt, utemers end unt, aut ipiet mintzer cullabo. Aximag
nates quar autemge. Epro blacea iliquossi omnit volup tatuso, tem quis eati utatur.
Agnat optatibus dolendit et vidunt, utemers end unt, aut ipiet mintzer cullabo. Aximag
nates quar autemge. Epro blacea iliquossi omnit volup tatuso, tem quis eati utatur
acimin nos arcidiciis dolor. Manutrt mintzer cullabo aximag nates quar lorem autemge
epro blace. Agnat optatibus dolendit et vidunt.Manutrt mintzer cullabo aximag nates
quar lorem autemge epro blace. Agnat optatibus dolendit
www.skoda-auto.cz
Landscape dealer logo
Square or portait
dealer logo This is a headline lore
ipsum dolorisa
Sample Škoda Dealer
Sample Street 12, 12s5 Sample City
www.auto-newbe.com
Notes about CO2 emissions or other legal topics lorem 

ipsum doloris von naturiam berini lorem foles rosi dabj enimor.Content Area Headline
Agnat optatibus dolendit et vidunt, utemers end unt, aut ipiet mintzer cullabo. Aximag
nates quar autemge. Epro blacea iliquossi omnit volup tatuso, tem quis eati utatur.
Agnat optatibus dolendit et vidunt, utemers end unt, aut ipiet mintzer cullabo. Aximag
nates quar autemge. Epro blacea iliquossi omnit volup tatuso, tem quis eati utatur
acimin nos arcidiciis dolor. Manutrt mintzer cullabo aximag nates quar lorem autemge
epro blace. Agnat optatibus dolendit et vidunt.Manutrt mintzer cullabo aximag nates
quar lorem autemge epro blace. Agnat optatibus dolendit
www.skoda-auto.cz
Landscape dealer logo
Square or portait
dealer logo
Transparent White Emerald Green

170. Škoda Brand Guidelines / Dealers & Service Partners / Dealer Ads
Facets
In addition to the 4° slope content divider, it’s also possible to add up to two Škoda
facets to each layout. The facet colours are always Emerald Green. When using facets,
we recommend that you also use Emerald Green for the dealer content area.This is a headline lore
ipsum dolorisa
Sample Škoda Dealer
Sample Street 12, 12345 Sample City
www.auto-newbe.com
Notes about CO2 emissions or other legal topics lorem 

ipsum doloris von naturiam berini lorem foles rosi dabj enimor.Content Area Headline
Agnat optatibus dolendit et vidunt, utemers end unt, aut ipiet mintzer cullabo. Aximag
nates quar autemge. Epro blacea iliquossi omnit volup tatuso, tem quis eati utatur.
Agnat optatibus dolendit et vidunt, utemers end unt, aut ipiet mintzer cullabo. Aximag
nates quar autemge. Epro blacea iliquossi omnit volup tatuso, tem quis eati utatur
acimin nos arcidiciis dolor. Manutrt mintzer cullabo aximag nates quar lorem autemge
epro blace. Agnat optatibus dolendit et vidunt.Manutrt mintzer cullabo aximag nates
quar lorem autemge epro blace. Agnat optatibus dolendit
www.skoda-auto.cz
Landscape dealer logo
Square or portait
dealer logo This is a headline lore
ipsum dolorisa
Sample Škoda Dealer
Sample Street 12, 12345 Sample City
www.auto-newbe.com
Notes about CO2 emissions or other legal topics lorem 

ipsum doloris von naturiam berini lorem foles rosi dabj enimor.Content Area Headline
Agnat optatibus dolendit et vidunt, utemers end unt, aut ipiet mintzer cullabo. Aximag
nates quar autemge. Epro blacea iliquossi omnit volup tatuso, tem quis eati utatur.
Agnat optatibus dolendit et vidunt, utemers end unt, aut ipiet mintzer cullabo. Aximag
nates quar autemge. Epro blacea iliquossi omnit volup tatuso, tem quis eati utatur
acimin nos arcidiciis dolor. Manutrt mintzer cullabo aximag nates quar lorem autemge
epro blace. Agnat optatibus dolendit et vidunt.Manutrt mintzer cullabo aximag nates
quar lorem autemge epro blace. Agnat optatibus dolendit
www.skoda-auto.cz
Landscape dealer logo
Square or portait
dealer logo This is a headline lore
ipsum dolorisa
Sample Škoda Dealer
Sample Street 12, 12345 Sample City
www.auto-newbe.com
Notes about CO2 emissions or other legal topics lorem 

ipsum doloris von naturiam berini lorem foles rosi dabj enimor.Content Area Headline
Agnat optatibus dolendit et vidunt, utemers end unt, aut ipiet mintzer cullabo. Aximag
nates quar autemge. Epro blacea iliquossi omnit volup tatuso, tem quis eati utatur.
Agnat optatibus dolendit et vidunt, utemers end unt, aut ipiet mintzer cullabo. Aximag
nates quar autemge. Epro blacea iliquossi omnit volup tatuso, tem quis eati utatur
acimin nos arcidiciis dolor. Manutrt mintzer cullabo aximag nates quar lorem autemge
epro blace. Agnat optatibus dolendit et vidunt.Manutrt mintzer cullabo aximag nates
quar lorem autemge epro blace. Agnat optatibus dolendit
www.skoda-auto.cz
Landscape dealer logo
Square or portait
dealer logo This is a headline lore
ipsum dolorisa
Sample Škoda Dealer
Sample Street 12, 12345 Sample City
www.auto-newbe.com
Notes about CO2 emissions or other legal topics lorem 

ipsum doloris von naturiam berini lorem foles rosi dabj enimor.
Landscape dealer logo
Square or portait
dealer logo Sample Škoda Dealer
Sample Street 12, 12345 Sample City
www.auto-newbe.com
Notes about CO2 emissions or other legal topics lorem 

ipsum doloris von naturiam berini lorem foles rosi dabj enimor.
Landscape dealer logo
Square or portait
dealer logo
This is a headline lore
ipsum dolorisa Sample Škoda Dealer
Sample Street 12, 12345 Sample City
www.auto-newbe.com
Notes about CO2 emissions or other legal topics lorem 

ipsum doloris von naturiam berini lorem foles rosi dabj enimor.
Landscape dealer logo
Square or portait
dealer logo
This is a headline lore
ipsum dolorisa
No extra facets 1 extra facet 2 extra facets

171. Škoda Brand Guidelines / Dealers & Service Partners / Dealer Ads
Labels
It is possible to add a price tag label or an eye-catcher
element to print ads.
For more information on labels, please read chapter
“Buttons and labels” in the layout section of these
guidelines.
389,–
Leasing rate
Open Sunday

24 July, 8 a.m. – 5 p.m.
€ 22,000

172. Dont’s
Škoda Brand Guidelines / Dealers & Service Partners / Dealer AdsSample Škoda Dealer
Sample Street 12, 12345 Sample City
www.auto-newbe.com
Landscape dealer logo
Square or portait
dealer logo
This is a headline lore
ipsum dolorisa Sample Škoda Dealer
Sample Street 12, 12345 Sample City
www.auto-newbe.com
Landscape dealer logo
Square or portait
dealer logo
This is a headline lore
ipsum dolorisa Sample Škoda Dealer
Sample Street 12, 12345 Sample City
www.auto-newbe.com
Landscape dealer logo
Square or portait
dealer logo
This is a headline lore
ipsum dolorisa
Don’t use white for facets 

(apart from the 4° dealer content
area) Don’t apply a slope of more than 4° to the dealer content area. Don’t allow a facet to 
 be connected to the dealer content area.Sample Škoda Dealer
Sample Street 12, 12345 Sample City
www.auto-newbe.com
Content Area Headline
Agnat optatibus dolendit et vidunt, utemers end unt, aut ipiet mintzer cullabo. Aximag nates quar autemge. Epro blacea iliquossi omnit volup tatuso, tem quis eati utatur acimin nos arcidiciis dolor.
Agnat optatibus dolendit et vidunt, utemers end unt, aut ipiet mintzer cullabo. Aximag
nates quar autemge. Epro blacea iliquossi omnit volup tatuso, tem quis eati utatur
acimin nos arcidiciis dolor. Manutrt mintzer cullabo aximag nates quar lorem autemge
epro blace. Agnat optatibus dolendit et vidunt.Manutrt mintzer cullabo aximag nates
quar lorem autemge epro blace. Agnat optatibus dolendit
www.skoda-auto.cz
This is a headline lore
ipsum dolorisa
Landscape dealer logo
Square or portait
dealer logo Sample Škoda Dealer
Sample Street 12, 12345 Sample City
www.auto-newbe.com
Landscape dealer logo
Square or portait
dealer logo
This is a headline lore
ipsum dolorisa

173. Dont’s
Škoda Brand Guidelines / Dealers & Service Partners / Dealer AdsSample Škoda Dealer
Sample Street 12, 12345 Sample City
www.auto-newbe.com
Landscape dealer logo
Square or portait
dealer logo
This is a headline lore
ipsum dolorisaSample Škoda Dealer
Sample Street 12, 12345 Sample City
www.auto-newbe.com
Content Area Headline
Content Area Headline
Agnat optatibus dolendit et vidunt, utemers end unt, aut ipiet mintzer cullabo. Aximag nates quar autemge. Epro blacea iliquossi omnit volup tatuso, tem quis eati utatur acimin nos arcidiciis dolor.
Agnat optatibus dolendit et vidunt, utemers end unt, aut ipiet mintzer cullabo. Aximag
nates quar autemge. Epro blacea iliquossi omnit volup tatuso, tem quis eati utatur
acimin nos arcidiciis dolor. Manutrt mintzer cullabo aximag nates quar lorem autemge
epro blace. Agnat optatibus dolendit et vidunt.Manutrt mintzer cullabo aximag nates
quar lorem autemge epro blace. Agnat optatibus dolendit
www.skoda-auto.cz
Agnat optatibus dolendit et vidunt, utemers end unt, aut ipiet mintzer cullabo. Aximag
nates quar autemge. Epro blacea iliquossi omnit volup tatuso, tem quis eati utatur
acimin nos arcidiciis dolor.
Agnat optatibus dolendit et vidunt, utemers end unt, aut ipiet mintzer cullabo. Aximag
nates quar autemge. Epro blacea iliquossi omnit volup tatuso, tem quis eati utatur
acimin nos arcidiciis dolor. Manutrt mintzer cullabo aximag nates quar lorem autemge
epro blace. Agnat optatibus dolendit et vidunt.Manutrt mintzer cullabo aximag nates
quar lorem autemge epro blace. Agnat optatibus dolendit
Agnat optatibus dolendit et vidunt, utemers end unt, aut ipiet mintzer cullabo. Aximag
nates quar autemge. Epro blacea iliquossi omnit volup tatuso, tem quis eati utatur
acimin nos arcidiciis dolor. Manutrt mintzer cullabo aximag nates quar lorem autemge
epro blace. Agnat optatibus dolendit et vidunt.Manutrt mintzer cullabo aximag nates
quar lorem autemge epro blace. Agnat optatibus dolendit
This is a headline lore
ipsum dolorisa
Landscape dealer logo
Square or portait
dealer logo Sample Škoda Dealer
Sample Street 12, 12345 Sample City
www.auto-newbe.com
Landscape dealer logo
Square or portait
dealer logo
This is a headline lore
ipsum dolorisa Sample Škoda Dealer
Sample Street 12, 12345 Sample City
www.auto-newbe.com
Landscape dealer logo
Square or portait
dealer logo
This is a headline lore
ipsum dolorisa
Don’t allow the dealer content
area to occupy more than 50%
of the advert. Don’t place the dealer content area at the top of the composition. Don’t position the dealer logo in a way that does not match the layout rules or create dealer logo larger than the Škoda wordmark.Sample Škoda Dealer
Sample Street 12, 12345 Sample City
www.auto-newbe.com
Content Area Headline
Agnat optatibus dolendit et vidunt, utemers end unt, aut ipiet mintzer cullabo. Aximag nates quar autemge. Epro blacea iliquossi omnit volup tatuso, tem quis eati utatur acimin nos arcidiciis dolor.
Agnat optatibus dolendit et vidunt, utemers end unt, aut ipiet mintzer cullabo. Aximag
nates quar autemge. Epro blacea iliquossi omnit volup tatuso, tem quis eati utatur
acimin nos arcidiciis dolor. Manutrt mintzer cullabo aximag nates quar lorem autemge
epro blace. Agnat optatibus dolendit et vidunt.Manutrt mintzer cullabo aximag nates
quar lorem autemge epro blace. Agnat optatibus dolendit
www.skoda-auto.cz
This is a headline lore
ipsum dolorisa
Landscape dealer logo
Square or portait
dealer logo Sample Škoda Dealer
Sample Street 12, 12345 Sample City
www.auto-newbe.com
This is a headline lore
ipsum dolorisa

174. Ing. Petra Mackeová
VMS – Brand Communication & Corporate
Identity
M [phone]

[email protected]
Škoda Auto a.s.

tř. Václava Klementa 869, Mladá Boleslav II
293 01 Mladá Boleslav, Czech Republic
Thank you
Škoda Brand Guidelines