Brand Identity For A Sportscaster Project and Portfolio I

Brand Identity

1. Brand Identity for a Sportscaster By: Thomas Olson

2. Introduction and Overview This objective will help give myself a Hero who wants to be a Sportscaster a brand identity kit. A hero is someone who will stop at nothing to get tasks completed. Using the phycology of fonts, it will help show that to others that my brand will do exactly that. With colors as well you can covey so much and I plan on doing that bas well.

3. Font Families Copperplate Bold: Copperplate Bold is the font I chose for my heading text. This font that is in the Serif family will help convey my brand as a brand that is trustworthy and one with authority. This will help my brand and convey the emotions I wish to be associated with me. Copperplate Light: Copperplate light is the font I chose for my paragraph text. I did this because I want people to feel the same and I know this text has very easy lines to make reading it easy.

4. Copperplate Adobe Fonts

5. Color Palate Blue Symbolizes trust and loyalty which as a Hero Archetype is very important. It shows that I will be able to be relied on which is super important. Black helps convey the emotion of security which I believe is important because I want whoever I am working with to feel safe around me and be secured.

6. Blue and black

7. References The definition of font psychology and how to use it. (n.d.). https:// www.canva.com /learn/font-psychology/  Brand Color Psychology: Why colors matter in brand marketing | indeed.com . (n.d.-a). https:// www.indeed.com /career-advice/career-development/brand-color-psychology