Brand-o-mania Marketing Quiz

This was a Quiz conducted by the Quizzing Club of IIM Raipur on 20-08-2012, on Brand and Advertising awareness.

1. BRAND-O-MANIA
ANSWERS
QUIZZING CLUB, IIM RAIPUR
20-08-2012

2. ROUND 1: Matter-of-brands

3. 1
The brand X is a subsidiary of Y; which in turn
comes under Aditya Birla Nuvo group's
apparel business.
X is credited with introducing the concept of
‘Friday Dressing’ almost two decades back in
India.
Identify X and Y.

4. X - Allen Solly
Y – Madura Fashion and Lifestyle
Ltd.

5. 2
ID the parent company of this very famous mosquito repellent product.

6. S. C. Johnson and S.C.
Johnson, A Family Company

7. 3
How is this tennis superstar connected to the
world of business?

8. René Lacoste, Company -
Lacoste
René Lacoste, who was nicknamed "the
Crocodile" by fans because of his tenacity on
the court, was the founder of the company
Lacoste.

9. 4
Who are these guys?

10. Domenico Dolce & Stefano
Gabbana

11. 5
A craftsman, he founded the Company in
Florence in 1921  as a small family-owned
leather saddlery shop. He began selling
leather bags to horsemen in the 1920s. As a
young man, he rapidly built a reputation for
quality, hiring the best craftsmen he could find
to work in his atelier.In 1938, he expanded his
business to Rome. Soon his one-man
business turned into a family business, when
his sons Aldo, Vasco, Ugo and Rodolfo joined
the company. Identify the brand he created ?

12. Gucci

13. 6
Which retail chain was founded by the gentlemen in the pic?

14. Marks & Spencer

15. 7
X is an entrepreneur and the CEO of Y.
He is present on the boards of Microsoft,
Facebook among others.
In 1997, X was charged a late fee of about
40$ by a movie rental company for delayed
return of a copy of Apollo 13 DVD. This
eventually led to the setting up of Y.
ID X, Y.

16. X - Wilmot Reed Hastings, Jr.
Y - Netflix

17. 8
This company was founded in 1910 in
Japan .The Company’s name was coined from
two Kanji characters meaning “sun” and 
“rise”. Identify the company ?

18. Hitachi

19. 9
Doctor, Wing Sung, Happiness, Huafu,
Xinming, Guanleming, Xinhua, and Gentleman
are some of this company's lesser known
products. 
However it is best known for manufacturing
the product X, which is a household name in
India.
Identify X and the company that makes it.

20. X - Hero pens
Shanghai Hero pen company

21. 10
What product owes it's name to a
town/municipality lying in the shaded region
depicted?

22. Tequila

23. Identify the product/advertiser.
ROUND 2: PRINT ADS

24. 11

25. Maggi Noodles

26. 12

27. Surf Excel

28. 13

29. BMW Used Cars – Premium
Selection

30. 14

31. Pringles – Hot & Spicy

32. 15

33. BOSE – Noise Reduction
Headphones

34. 16

35. Coca-Cola

36. 17

37. Glucose-D, Britannia

38. 18

39. Pantene Pro-V

40. Identify the product, for the advertisement
jingles.
ROUND 3: Hear with your
Ear

41. 19

42. Lehar Pepsi

43. 20

44. Ghari Detergents

45. 21

46. Leo Coffee
ARR’s jingle, which fetched him the chance for
Mani Ratnam’s Roja.

47. 22

48. Cadbury Dairy Milk

49. 23

50. Raymond

51. ROUND 4: Logos

52. 24
Logo of a recently formed Indian foundation X which helps people who are
fighting against Cancer. Identify (Name of the initiative needed).

53. YouWeCan, Yuvraj Singh's
Foundation

54. 25

55. Emami

56. 26

57. Colgate-Palmolive

58. 27

59. Paras Pharmaceuticals Ltd.

60. 28

61. PriceWaterhouseCoopers

62. ROUND 5: Visual Perception

63. 29
Identify the advertiser.

64. Hutch – Before the ICC CWC
‘07

65. 30
Identify the advertiser.

66. Rin

67. 31
Identify the advertiser.

68. The Times of India
Response of ‘The Hindu’ was even better 

69. 32
Identify the advertiser.

70. J.K. Super Cement

71. Individual Connect Questions.
ROUND 6: CONNECT THE
DOTS

72. 33

73. Heineken
They are sponsors for the UEFA Champions
League, Chelsea and the rugby world cup.

74. 34

75. Yum! Brands

76. 35
And, to end the quiz on a funny note 
Which term Connects the first two companies
to the 3
rd
picture. Why? (Funda is necessary)

77. Soap Opera
The name soap opera stems from the original
dramatic serials broadcast on radio that had
soap manufacturers, such as Procter &
Gamble, Colgate-Palmolive and Lever
Brothers, as sponsors and producers.

78. THAT’S ALL FOLKS!!!