Branding and Brand Positioning

Marketing Management
Presentation By: Neha Khan
UPID Noida (AKTU)

1. PRESENTATION ON Branding brand positioning MARKETING MANAGEMENT

2. BRANDING Branding is “a seller’s promise to deliver a specific set of features, benefits and services consistent to the buyers.”

3. BRAND

4. BRAND ELEMENTS

5. TYPES OF BRAND

6. BENEFITS OF BRANDING To Producers:

7. BENEFITS OF BRANDING To Consumers:

8. “The act of designing the company's offering and image to occupy a distinctive place in the mind of the target market.” ………….PHILIP KOTLER In simpler words, brand positioning describes how a brand is different from its competitors and where or how it should be placed in customers' minds. BRAND POSITIONING

9. BRAND POSITIONING ESSENCE

10. BRAND POSITIONING FRAMEWORK

11. ELEMENTS FOR EFFECTIVE BRAND POSITIONING

12. PROCESS OF BRAND POSITIONING