Branding Beyond the Logo How to Make Your Business Unforgettable.pdf

When people think of branding, they often imagine a logo, a color palette, or a catchy tagline. But real branding is deeper—it’s the gut feeling people get when they interact with your business. It’s the story you tell, the trust you build, and the emotional experience you create.

1. Branding
Beyond the
Logo
Evis Kola

2. Agenda
Overview of Key Branding Topics
Introduction to
Branding Beyond
the Logo
Start with Your Why:
The Foundation
Craft a Clear Brand
Voice and Promise
Create Emotional
Touchpoints and Be
Human
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3. Start with Your Why
Discover the core of meaningful branding
Understanding your deeper purpose is essential. When customers connect with your "Why," they
resonate with your mission, fostering loyalty and differentiation in a competitive market.
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4. Crafting Brand Voice
Building Trust Through Consistency and Integrity
Establishing a clear brand voice involves
defining the tone and personality that
resonates across all customer
touchpoints, ensuring consistent
communication and connection.
Brand Voice
Delivering on promises means setting
realistic expectations and consistently
meeting or exceeding them through
quality products and services, fostering
trust and customer loyalty.
Promise Delivery
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5. Create Emotional Touchpoints
Transforming
Turn complaints into connections and
trust.
Celebrating
Acknowledge milestones to strengthen
relationships.
Surprising
Delight your customers with unexpected
gestures.
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6. Embrace
Authenticity:
Share Your
Brand
Journey
Authenticity
Highlight the real stories behind your brand.
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7. Conclusion
Reflect on your brand's deeper story
The logo opens the door, but it’s the brand experience that makes customers stay. Reflect on your
brand's story and apply these keys to foster lasting connections.
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