BRANDING for your business project based

Branding

2. BRANDING?
GROUP 5
\https://www.shopify.com/blog/what-is-branding
Branding is the process of creating a distinct identity
for a business in the minds of your target audience
and the general population. At its core, branding
consists of a company’s name and logo, visual
identity design, mission, values, and tone of voice.
Branding is an ongoing process of supporting and
cultivating a brand's distinct identity in consumers'
minds. It covers multiple activities to increase brand
value, reinforce brand recall, and market business
through digital and traditional marketing.
money
logo
https://www.ramotion.com/blog/what-is-branding/

3. Brand Strategy Salford & Co
TYPES OF BRANDING
Personal Retail Geographic
and Cultural
Product and
Service
e-Commerce

4. Personal Branding
Retail Geographic
and Cultural
Product and
Service
e-Commerce
is associated with a
person's unique
features, traits,
vision, and behavior.
Brand centers
around the
personality, whereas
branding focuses on
shaping a public
persona.

5. Retail Branding
Personal Geographic
and Cultural
Product and
Service
e-Commerce
is the process of
creating a distinct
identity and image for
a retail business to
attract and retain
customers. It involves
designing the overall
experience customers
have when interacting
with a retail store—
both physical and
online.

6. Product and Service Branding
Personal Geographic
and Cultural
Retail e-Commerce
Product or service
branding implies
activities in all
channels through
which the
customers interact
with the company.

7. BRANDING
Geographic and Cultural Branding
Personal
Product and
ServiceRetail e-CommerceGeographic branding focuses
on a particular area and
thrives on aspects that are
specific to that. It can be a
city, region, state, country, or
union.
Cultural branding fixates its
efforts around customs and
aspects that build a certain
level of relevance to its target
audience's lifestyle.

8. BRANDING
E-Commerce Branding
Personal
Product and
ServiceRetail
Geographic
and Cultural
E-commerce
branding
prioritizes the
digital shopping
experience and
customers'
positive
impression and
perception of the
company online.

9. TYPES OF BRANDING
Personal Retail Geographic
and Cultural
Product and
Service
e-Commerce

11. VALUE
The perceived benefit a customer
gains from a product or service
compared to its cost.

12. DESIGN
Visual aspects of a brand (logos,
packaging, typography, etc.) that
make it recognizable and
appealing.

13. STRATEGY
A plan that outlines how a brand
will achieve its goals, target
audiences, and communicate its
value effectively.

14. TRUST
The confidence consumers have in
a brand’s reliability, quality, and
ethical values.

15. LOGO
A graphic symbol or design that
represents a brand and is used to
create immediate recognition.

16. MARKETING
The broader process of promoting,
selling, and distributing products or
services while creating value for
customers.

17. IDENTIFY
The unique characteristics that
represent a brand, including its
visual identity, tone, and
messaging.

18. ADVERTISING
The promotion of a brand, product,
or service through paid media to
reach and engage target
audiences.

19. GROUP 5
\https://www.shopify.com/blog/what-is-branding
https://www.ramotion.com/blog/what-is-branding/
What is Branding? Definition & Effective Brand Strategy
| Ramotion
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