Branding identity marketing kit RH......

Branding identity kit for digital marketing.

1. Branding
Kit
By Rylee Hodge

2. Introduction
Branding kits sole purpose is to research the psychology
behind the brand of a person. I have explored and dive
deep into the color pallet and strategically considered
what I wanted to do for my color pallet. As someone who
wants to be looked at as a elegant, luxury and calm
business women I chose the colors that I did to reflect
this. I also dive into the psychology of the fonts and what
each one represents and why I chose the fonts that best
present me.

3. Overview
This brand identity was well thought out and strategically done to best
represent me as a brand and how I want others to perceive me as. The
color pallet that I chose to represent numerous characteristics that I
have. The fonts were carefully reviewed and hand picked as the
psychology behind each font expresses an individual. I chose very
specific fonts that represent clean, elegant and modern which is what I
am going for with my brand. We will dive into the psychology behind the
fonts that were chosen and the psychology behind colors and why it is
so important to strategically pick what best presents the individuals.

4. Legitima expresses a modern sans-serif
style with a clean design that makes
reading legible. This is often used for digital
marketing. It gives a clean crisp font that
can make anything look professional.
Header Font-Legitima
Fenwick font stands for a more elegant with a
high contrast. With this font is provides a high
contrast making it formal and clean to read. It
is a font with high characher, versatile and
allows flexiability for any design
Fenwick
Font Families
1
2

5. Font Families
(Adobe Fonts)
Header Font: Legitima
Paragraph Font: Fenwick

6. Royal Blue
Teal
Baby Blue Plum Purple
Color Pallet
Royal blue stands for
Calmness and serenity. It
evokes feelings of
calmness. It also stands for
confidence and creativity.
Royal blue also is known
for being a luxury and
elegance color.
Teal is used to
stimulate mental
clarity and provide a
calming enviirnment.
Teal is also know for
emotional stability
and helps enoucrage
reflection and
communication
like other shades of blue baby
blue provides trust and
dependability. It also provides
gentleness and comfort as it is a
soft nature color tht is made for
relaxation. Baby blue is also
known for the innocense and
purity and often known as new
beginings.
Purple reflects luxury and
wealth as purple is.
considered a royal
sophisticated color. Purple
also provides a spiritually
and mysticism eoking a
sense of deeper
understanding.

7. Color Pallet (adobe Color)

8. Selection Rationale
Psychology of colors
The psychology of colors gives a deeper dives in how different colors can influence a individual
such as; humans emotions, behaviors and perception. Having an understanding to these
different colors can help with marketing, design, and expression for an individual. Colors really
express and influence who is individual is when we take a deeper look into their character. The
color palet that was chosen was to represent things I stand for or things I am working towards.
My character is known for being luxury and elegant and professional. Remaining calm in a
professional setting to take in all knowledge I can get to elevate my career.
Psychology of Fonts
Most people find fonts as a way of communication but it goes deeper than that. Fonts express a indivual and
helps influence the expession that they are trying to give. Fonts come in many styles and knowing the
difference between them is important when it comes to branding, communication and it can even sometimes
gives a emotional response. Fonts also set the tone and vibe for a certain project being worked on at that
moment. When Picking out my fonts I wanted something that looks luxury,clean and professional. Picking out
the fonts was a huge thing for me as it really expresses how I want to be known for my brand as this will also
go into my website.

9. Resources
Svaiko, G. (2024, June 11). Font psychology: Here’s everything you need to know about fonts. Designmodo. https://designmodo.com/font-
psychology/#:~:text=Strength%20and%20power%3A%20Bold%2C%20heavy,strength%2C%20stability%2C%20and%20assertiveness.
Bong. (2023, July 12). The Superhero Color Theory & Sample Schemes. Island Paints. https://islandpaints.com/home-decorating-tips/superhero-color-schemes-and-
theory/
Wiele, B. V. de. (2020, August 21). A colorful journey - adobe color video tutorial: Linkedin learning, formerly Lynda.com. LinkedIn.
https://www.linkedin.com/learning/adobe-color-essential-training/a-colorful-journey?u=50813145
French, N. (2019, March 28). Expand your font library with Adobe Fonts - Typekit Video tutorial: Linkedin learning, formerly Lynda.com. LinkedIn.
https://www.linkedin.com/learning/learning-adobe-fonts-formerly-typekit/expand-your-font-library-with-adobe-fonts?u=50813145
Svaiko, G. (2024a, June 11). Font psychology: Here’s everything you need to know about fonts. Designmodo. https://designmodo.com/font-psychology/