Branding of services

TYBMS - MARKETING

1. TY BMS (MARKETING) SERVICE MARKETING KEERTI PILLAI

2. Branding of services

3. Definition of branding “ A name , term , symbol or design or a combination of them which is indented to identify the goods and services of one seller or a group of seller and to differentiate then from those of competitors”

4. Characteristics of a good brand name Distinctive Suggestive Appropriate Adaptable Easy to remember Registrable

5. Solution to branding problems Create a Consistent Online Identity Create a D igital Destination Create and Share Valuable and Compelling Content Engage With Social Channels Engage with Emails Create Images Budget Unlimited or limited – Use On Line Tools Actively Remind People – Keep Shouting Create Brand Identity Create Gateway Content

6. BRAND IMAGE

7. Developing a brand image Contents Of Advertisement Media Used Personalities Used Symbols Sponsoring Of Events Price Product Packaging Distribution Company

8. Types of branding Individual Brand Name Blanket Family Name Separate Family Name For All The Products Company Name Along With The Individual Names Brand Attributes Brand Identity Brand Awareness

9. Types of branding Brand Champion Brand Culture Brand Equity Brand Equity Brand Essence Branding Excellence

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