Branding on Social Media - Be a Changemaker

Event: Saksham-2022 of the 13th batch of PGDM at Shanti Business School (SBS)

Date: 3rd August 2022

Location: Ahmedabad, India

Topic: Branding on Social Media - “Be a Changemaker”

Social media has evolved into a critical branding tool, influencing not only consumer behavior but also societal trends. This presentation, delivered at Saksham-2022, focused on helping future business professionals understand the strategic importance of social media in building brands and making a positive impact.

The central theme of the session, “Be a Changemaker,” encouraged participants to go beyond traditional marketing and use social media to foster change. The presentation highlighted how businesses and individuals can align their social media strategies with their core values, allowing them to build authentic and impactful brand identities. Through engaging visuals and real-world case studies, the speaker illustrated the shift from using social media purely for promotional purposes to utilizing it as a platform for value-driven branding and societal contribution.

Key takeaways included the fundamentals of brand storytelling, the importance of consistency in communication, and the humanization of brands on digital platforms. The speaker emphasized the role of data analytics in understanding audience behavior and optimizing content strategies for greater engagement. Attendees learned practical steps to analyze social media trends and apply them to create content that resonates with their target audience.

The presentation also explored the growing influence of partnerships and influencer marketing. Participants gained insight into collaborating with influencers who align with their brand’s mission, ensuring authentic engagements. In addition, there was an important discussion on managing social media crises, offering strategies for turning potential negative situations into opportunities for transparency and trust-building.

Moreover, ethical branding on social media was a key point of discussion. The speaker emphasized the need for inclusivity, transparency, and corporate social responsibility, encouraging brands to use their platforms to promote positive messages and drive change. By presenting examples of successful brand campaigns that sparked societal change, attendees were inspired to think critically about how they, too, can harness the power of social media.

The session concluded by encouraging students to adopt a changemaker mindset as they embark on their careers. Social media can be a powerful tool not just for business success but for meaningful societal transformation. This presentation was a call to action for future leaders to use social media not only to build strong brands but also to make a positive impact on the world.

1. Branding on Social Media “Be a Changemaker” The Induction and Familiarization Program “Saksham-2022” of 13 th batch of PGDM 3 rd August 2022

2. INTRODUCTION ‹#› Kandarp Bhatt Founder & CEO @ ZealousWeb International Speakership - 2 nd WORLD AI & DATA SCIENCE CONFERENCE - 2022 (WDC-2022) EEConf 2019 / 2020 (Virtual) WordCamp Ahmedabad 2018 & BarCamp WordCamp LAX 2018 Education: Science Graduate (Chemistry) Master in Computer Applications (CDAC) M.B.A. (International Business) - Nirma University Youngest child of my Parents , Husband of beautiful Wife and Father of 2 Kids Wicket Keeper Batsman & Part-time Bowler in Cricket

3. This Presentation Covers ‹#› Social Media Statistics Defining Your Value Profile Creation for Ideal Customer How to Create Compelling Content Target Your Audience

4. ‹#› More than half of the world now uses social media (58.4%) The average daily time spent using social media is 2h 27m. In a month, the average user will visit 7.5 social media platforms Over 93% of regular internet users log into social media General Social Media Statistics Source: Hootsuite’s Digital Trends Report 2022

5. Social Media Advertising Statistics ‹#› Monthly Ad spending on social media is projected to reach over $200 million in 2023 Annual advertising spend on social media in 2023 will top $150 billion , an increase of over 17% YOY In 2023, social media video ad spending will grow by 25% to $25 billion Source: Insider Intelligence (eMarketer)

6. Instagram Statistics ‹#› The average user worldwide spends 11.2 hours per month on Instagram Users aged 25-34 are the biggest cohort of Instagram users Men account for 51.6% of Instagram users, with women making up the other 48.4% Source: Hootsuite’s Digital Trends Report 2022

7. Facebook Statistics ‹#› In 2022, 1/3 of Facebook’s users purchased on the platform Facebook’s Monthly Active Users are fast approaching 3 billion people, that’s 36% of the world’s population Facebook is the most-used social media platform in the world Source: Hootsuite’s Digital Trends Report 2022

8. Twitter Statistics ‹#› Almost 55% of Twitter users also use TikTok 22% of Americans use Twitter & 38.5% of Twitter’s users are aged 25-34 Twitter’s audience is predominantly male , with 70.4% Source: Emarketer

9. YouTube Statistics ‹#› YouTube Shorts have now been viewed over 5 trillion times Out of all the social networking channels, people spend the most time hanging out on YouTube 80% of parents say that their children (under 11) watch YouTube Source: Hootsuite’s Digital Trends Report 2022

10. YouTube Statistics ‹#› Mobile users visit twice as many pages on YouTube as desktop users 70% of viewers bought from a brand after seeing it on YouTube India is YouTube’s largest advertising audience Source: Hootsuite’s Digital Trends Report 2022

11. LinkedIn Statistics ‹#› LinkedIn is most popular with men aged 25-34 years old, and least popular among women aged 55+ 84% of LinkedIn users login to help grow their professional network Every week, 49 million people use LinkedIn to search for jobs Source: Hootsuite’s Digital Trends Report 2022

12. Social Media Usage - Covid - 19 Lockdown Period ‹#›

13. Defining Your Value ‹#› STEP1 Foundation Laying the foundation - Which Social Media Ideal Client Profile Study the Client Profile and their Traits STEP 2 Play on your Strength Skills & Experience STEP 3 Brand Statement Ideal Client then problem solving & outcome of ideal client’s desire STEP 4 Brand Page Use personal profile to connect with your brand page STEP 5

14. Create a Profile That Speaks to Your Ideal Customer ‹#› 1 Highlight Your Expertise Infront, Center, Consistent across all platforms 2 Platform Opportunities Capitalize on platform opportunities (Groups, Live, IGTV) 3 Create a Timetable for Updates Profile Pic, Cover Photo, Featured Video, Biography

15. Create Compelling Content ‹#› 1 Explore Content Opportunities Check Auto Complete, Trending Hashtags 2 Quality over Quantity Choose Platform, Frequency, Schedule the Posts 3 Deliver Engaging Content Ask Questions, Graphics & Videos 4 Track Your Data Who liked, shared, watched, commented on posts not number of followers

16. Target Your Audience ‹#› STEP1 Social Media Basics Most Engaged, 30% likes out of all followers Boosted Posts on Facebook Gender, Age, Location Can also limit to people who only liked or their friends STEP 2 Twitter Ad Basics # of reply, retweet and likes reduces cost per click, Choose campaign objectives STEP 3 Cross-platform Plan Avoid Posting same content everywhere try to be relevant STEP 4 Develop Partnerships Hashtag to profile study to find time to reply on comment and strengthen the relationship STEP 5

17. Conclusion > Next Steps Social media's not that you set and forget. Your profile and pages should be updated often If you ever feel overwhelmed with any of your social media commitments, consider scaling back and focusing on your primary platform. Remember, quality, not quantity is a priority here A nd if you have any questions, please do not hesitate to reach out to me on LinkedIn/Twitter. ‹#›

18. Do You Have Faith In Yourself? | Believe in Yourself ‹#› Short Video Link

19. “ SACRIFICING something for your dreams is a much better option than GIVING UP on them. ” - Kandarp Bhatt ‹#› Thank You! Any Questions?