Brandpoint Content Distribution and Promotion

ClaireBerge 312 views 20 slides Apr 06, 2016
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About This Presentation

Is your content reaching anyone besides customers who already know you? Brandpoint distribution services push your content out to new prospects in your target audience, spreading your message and driving engaged visitors to your site.


Slide Content

Connecting brands with consumers through content

Why ? Largest and highest-quality audience Unrivaled account management Best-in-class campaign reporting 1 2 3

BRANDS AGENCIES Representing America’s top brands and agencies since 1996

Formula for Success PROVEN PROCESS I dentify Campaign Goals Develop Content Edit Copy Approve Content Distribute Content Measure Results

The Difference Work directly with professional, on-staff writers and editors Average 12 years experience AP style writing and editing All-inclusive writing and editing services Dedicated account manager

Print Placements 2/3 of the top 100 U.S. daily newspapers Thousands of weekly newspapers Print editors have been using Brandpoint articles since 1996 Easy-to-use website gives editors easy access to content 5,900+ media outlets receive weekly newsletter promoting your content

Online Placements Multiple Formats Supported: Traditional article ( mat release) Infographic Listicle Increase Engagement With: Video Photos Links Hispanic Network Pharma Distribution Regional Distribution

Pharma Distribution

ONLINE DISTRIBUTION GUARANTEE Brandpoint guarantees more than 800 high-quality media placements, and a site audience of at least 35 million , for each of your online articles . ( Average: 1,100+ online placements per article.)

Infographic Distribution Reach a high-quality, mass audience Guarantee: 500 placements on credible media sites, plus site audience of 15 million. (Average: 600+ sites) Turnkey service: We will resize your infographic and write an intro (required) JPG, PNG and PDF files accepted

Listicle Distribution Average 600+ placements and a site audience of 18 million+ Guarantee of 500 placements and a site audience of 15 million Appear on top media sites such as LA Times, Houston Chronicle and Chicago Tribune Consumers engage with listicles : They’re fun, inviting, easy to follow and informative

Content Amplification Drive additional traffic and engagement with your content Cast a wider net to reach new customers Generate a guaranteed number of visitors clicking to your site Measure results: See exactly how many people viewed your content

Your campaign results are captured by real-time, best-in-class reporting and available to you 24/7, including an easy Excel export. Total Metrics Article Info Article Cost: $5,295.00 Total Ad Value: $418,077.00 Total ROI: 79 to 1 Total Placements: 1,127 Word Count: 572 Live Date: 01/02/2014 Remove Date: 04/02/2014 Online Site Audience: 24,436,543 Print Publication City State Frequency Published Date Circulation AdValue Date Imported CHARLOTTE OBSERVER CHARLOTTE NC SUNDAY 1/19/2014 216,862 $7,296.00 1/27/2014 SALT LAKE TRIBUNE Salt Lake City UT   DAILY 1/20/2014 128,000 $3,654.00 1/27/2014 MORNING CALL ALLENTOWN PA DAILY 1/21/2014 96,783 $2,438.00 2/1/2014 DAILY PRESS NEWPORT NEWS VA DAILY 1/27/2014 57,642 $4,316.00 2/4/2014 DESERET NEWS SALT LAKE CITY UT DAILY 1/15/2014 52,814 $5,505.00 1/22/2014 STATE JOURNAL-REGISTER Springfield IL   DAILY 1/13/2014 50,533 $1,295.20 1/21/2014 WEDNESDAY NEWS-HERALD (NORTH ZONE EDITION) SOUTHGATE MI WEEKLY 1/18/2014 39,493 $820.00 1/25/2014 Website City State ZIP Category URL Site Audience Ad Value Date latimes.com Los Angeles CA 90012 Daily http://www.latimes.com/features/arane... 7,324,140 $47,306.00 01/3/2014 chron.com Houston TX 77210 Daily http://chron.com/news/article/Tips-fo... 2,929,850 $17,285.00 01/4/2014 sfgate.com San Francisco CA 94103 Daily http://sfgate.com/news/article/Tips-f... 2,888,924 $36,366.00 01/4/2014 jsonline.com Milwaukee WI 53201 Daily http://jsonline.com/sponsoredarti... 848,906 $9,045.00 01/4/2014 mysanatonio.com San Antonio TX 78205 Daily http://mysanantonio.com/news/article/... 567,979 $4,563.00 01/4/2014 timesunion.com Albany NY 12212 Daily http://timesunion.com/news/article/Ti... 500,705 $7,013.00 01/4/2014

Next Steps Identify upcoming projects and media needs Develop strategy and select product formats to distribute your message Complete service agreement Schedule your campaign Implement your campaign: Write/edit, approve, distribute 1 2 3 4 5

Content Marketing Platform

THANK YOU! 850 5th Street - Hopkins , MN 55343 • p: 877.374.5270 • www.brandpoint.com