Brands Rule Google: Why Building A Brand Is Key To SEO

For better or worse, brands dominate Google search results. As more results are generated by AI and machines start to understand the offline and online world, big brands are only going to get more powerful.

Join us as we tackle the challenge of competing with dominant brands in Google search results. We’ll explain why big brands lead the rankings and how to measure your own brand’s impact against these competitors.
You’ll even get actionable strategies for improving your visibility by weaving your brand into your SEO.

You’ll learn:
- Why brands dominate Google (and will continue to do so).
- How to measure your brand’s impact on search, and what you should focus on.
- Ways to weave your brand’s identity into your content.

With Dr. Pete Meyers, we’ll explore why brand marketing is vital to search marketing, and how to incorporate your brand into your everyday content and SEO efforts.

If you’re looking to have your brand stand out in a sea of competition, you won’t want to miss this.

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5. Brands are how you sort
out the cesspool. ”
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—Eric Schmidt (2009)

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13. Is Google Biased?

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30%

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75%
(7,335 domains)

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Keyword Volume
nba reddit 184K
reddit politics 172K
reddit college football streams88K
lol reddit 68K
reddit world news 47K

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28. What Drives Traffic?

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41. Will AI Save Us?

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Keyword Rank
why mac? #1
is mac os hard to use? #1
why choose a mac? #2
macbook benefits #4
apple or windows #7

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Keyword Rank
colleges #1
best colleges in the us #1
best colleges in america #1
us news college rankings #1
us news best colleges #1

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Keyword Volume
colleges 32.1K
best colleges in the us 11.2K
best colleges in america 1.2K
us news college rankings 23.3K
us news best colleges 2.3K

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Keyword Rank
google algorithm weather #1
moz weather #1
moz temperature #1
moz forecast #1
moz seo weather report #1

56. Where Does Search Begin?

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59. One of the common complaints is that
Google is biased toward brands. And
they are, but only because people are
biased toward brands. ”
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“
—AJ Kohn (2023)

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63. [email protected] @drpetePhoto: ©2023 Janae Thomas (via Marketplace.org)

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66. Any more questions?
Contact: [email protected]
[email protected] @drpete

67. Thanks
[email protected] @drpete