Brianna_Johnson_BrandKit.pdf for school.

brand kit

1. Brii Renae
THE BRANDING
OF AN A&R REP.
BY: BRIANNA JOHNSON

2. Introduction
This presentation is the branding kit to give an insight on my portfolio website design. In
the next slides, I will go into detail and describe why I chose the color scheme and font
size/families for my designs.

3. Overview
•My brand’s identity is designed for “The Girl Next Door”- who is someone that is
accepting and encourage community. They make others feel included and welcomed. To
belong. The girl next door is known for realism, empathy, and the ability to connect
with others on a genuine level. The voice of the brand is humble and honest. This
personality emits with inspiring trust and a belief that if I can achieve something, you
can too.

4. Font Families
•Header: For the header font I chose a font from the script family.
The name of the font is Scriptorama Tradeshow JF. I chose script
for my headers because it is giving elegance, uniqueness, and
emotion. I believe that the script font fits right in on the vibe I
want my brand to bring.
•Paragraph: The font I chose for my paragraphs is a font from the
Serif family. The font is called Chapman. I chose the serif family
because it is a simple font that is legible, sophisticated, and also
elegant.

5. Font Family: Adobe Font

6. Color Palette
I chose to go with a nude color scheme because they are calming and elegant. With my
brand being the archetype of “the girl next door” I wanted colors that were subtle and
sophisticated. Psychologically, nudes gives a sense of comfort and honesty, according to
colorpsychology.Org.

7. •NUDE: SIMPLICITY AND ELEGANCE
•RICH BROWN: PROVIDES DEPTH
AND CONTRAST
•SOFT ROSE: GENTLE WITH A
TOUCH OF WARMTH.
•BLUSH: IS SOFT AND GIVES A
TOUCH OF FRIENDLY PLAYFULNESS.
Color Palette
NudeRich brownSoft RoseBlush

8. SOURCES:
•ADOBE FONTS. ADOBE FONTS. (N.D.). HTTPS://FONTS.ADOBE.COM/
•SVAIKO, G. (2024, MARCH 18). FONT PSYCHOLOGY: HERE’S EVERYTHING YOU NEED TO
KNOW ABOUT FONTS. DESIGNMODO. HTTPS://DESIGNMODO.COM/FONT-PSYCHOLOGY/
•WHEEL, Y. O. NO, & ANONYMOUS. (2024, FEBRUARY 25). NUDE COLOR: WHAT COLOR IS
NUDE? MEANING, SYMBOLISM & HEX CODE. COLOR PSYCHOLOGY.
HTTPS://WWW.COLORPSYCHOLOGY.ORG/NUDE/