Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success

This talk explores what SEO success really looks like.

After working in search for the last 24 years, Tom will share great examples of successful SEO strategies and focus minds on what you really should be reporting on.

1. The Good, the Bad & the
Ugly of SEO Success
Tom Vaughton
CEO at
@varnmedia
www.slideshare.net/varnmedia/presentations
www.linkedin.com/in/tomvaughton/

2. #brightonSEO

3. #BrightonSEO#brightonSEO
Good

4. #BrightonSEO#BrightonSEO#BrightonSEO#brightonSEO
Bad

5. #brightonSEO
Ugly
=
Mediocre SEO

6. #brightonSEO
Reflect

7. #brightonSEO
Transparency

8. What You’ll Get
#brightonSEO

9. ‘Successful’ SEO people will be talking
about the following things…
#brightonSEO

10. Hire the agencies that ask you these
tough questions
#brightonSEO

11. What You’ll Get
#brightonSEO

12. The journey to successful SEO is a long
one & full of challenges, temptations &
unforeseen obstacles
#brightonSEO

13. Aim to stay ahead of
the SEO innovation curve
#brightonSEO

14. THANK YOU
Tom Vaughton
www.linkedin.com/company/varn/
www.linkedin.com/in/tomvaughton/
www.slideshare.net/varnmedia/presentations
#brightonSEO

15. END
#brightonSEO