Britannia company

In his ppt one can get all the information about Britannia company swot , pest analysis ,logo , market share, advertising , history, sub products , sales promotion strategy

1. BRITANNIA

2. INTRODUCTION Britannia Industries Limited is an Indian food-products corporation based in  Bangalore, India . It is the first bakery company in India to remove transfats from it’s biscuits. Britannia inovates for strong presence in health and nutrition space.

3. HISTORY The company was established in 1891 , with an investment of  ₹ 265 .  Initially, biscuits were manufactured in a small house in central Kolkata. Later, the enterprise was acquired by the Gupta brothers mainly Nalin Chandra Gupta , a renowned attorney, and operated under V.K Brothers.

4. In 1918, C.H. Holmes, an English businessman in Kolkata, was taken on as a partner and The Britannia Biscuit Company Limited was launched. The Mumbai factory was set up in 1924 and Peek Freans UK, acquired a controlling interest in Britannia Biscuit Company. Biscuits were in high demand during World War II, which gave a boost to the company’s sales. The company name finally was changed to the current Britannia Industries Limited in 1979.

5. TAGLINE EAT HEALTHY, THINK BETTER

6. LOGO

7. MOTO Our c ore emphasis across Portfolios is on healthy, fresh and delicious food. We demand the best of ingredients and package their natural goodness in our products without compromise.

8. SUB-PRODUCTS BISCUITS Good Day Crackers Nutri Choice Marie Gold Tiger Milk Bikis Bourbon Little Hearts Pure Magic Nice Time Cookies

9. b . BREADS Whole Wheat Breads White Sandwich Breads Bread Assortment Daily Breads

10. c. DAIRY Cheese Fresh dairy Accompaniments

11. d . CAKES Bar Cakes Veg Cakes Chunk Cakes Nut And Raisin Romance Muffills Biscotti

12. e. RUSK Premium Bake

13. PROMOTIONAL STRATEGY Relies more on P ull than Push . Has amazing brand equity due to presence in the market for last many decades. Concentrates on promoting biscuits more than any other product. They Use 2 Methods of promotion :- Above The Line Below The Line

14. 1 . Above The Line Promotions :- Television Advertisements Magazines Newspapers Events sponsored - FILMFARE AWARDS 2 . Below The Line Promotions :- Public Relations Through Their Tagline “ EAT HEALTHY, THINK BETTER “. Sales Promotion (Discounts, Coupons , Offers etc).

15. USP (Unique Selling Proposition ) India’s very own bakery and dairy products brand that is trusted for its  Quality . Britannia’s biggest USP is their Brand Image as they are in the Indian Market since 1891 and has a very good reputation.

16. COMPETITORS Parle Parle Agro  is an Indian private limited   company that owns  Frooti,  Appy, LMN, Hippo and Bailey, PARLE G . It also sells biscuits and snacks. 2.  Amul Amul  is an Indian dairy cooperative, based at Anand in the state of Gujarat, India. It sells products like ice creams, lassi and dairy products.

17. 3 . Nestle Nestlé's products include baby food,  medical food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods, and snacks. 4.  Mother Dairy Mother Dairy Fruit & Vegetable Pvt Ltd  is an  Indian company that manufactures, markets and sells milk, milk products and other edible products such as ice cream, paneer, ghee etc.

18. MARKET SHARE 38 % of the INDIA market

19. PRICE OF PRODUCT It is the cost of the product that the customer pay to in terms of the monetary value. The Britannia company mainly focus on the middle class and lower middle class families. Britannia has worked a lot on fixing the price of it’s products. Therefore the Britannia products will range from 5 Rs. to 50 Rs. Only. Thus, Britannia products are much better in quality and are good in price as well.

20. LOWER SEGMENT :- To target the price sensitive customers, the company has introduced biscuits that provide them value for money and have nutritional value. Tiger (100gms) - Rs. 5 Milk Bikis (100gms) - Rs. 7

21. MIDDLE SEGMENT :- The company has a range of biscuits that lie in the mid-segment that are light and include both sweet and salty variety. 50-50 (135gms) - Rs.10 Marie Gold (100gms) - Rs.15 Time Pass (75gms) - Rs.15 Little Hearts (67gms) - Rs. 10 Nice time(100gms)-Rs.10

22. PREMIUM SEGMENT :- The premium segment offers biscuits that have more to them in addition to the taste and value for money. They offer a wide Assortment of biscuits with dry fruits and different cream flavours. Good Day (100gms) - Rs. 12 Treat (100gms) - Rs. 9 to Rs. 12 NutriChoice Digestive (100gms) - Rs. 12 Therefore, doing this has enabled Britannia to widen its customer base.

23. DESIGN ADVERTISEMENT Advertising design refers to the creation and organization of visual artwork used in advertisements (ads) for products and services. The designs used in advertising are created by graphic designers, and advertising agencies as well as the advertising departments of corporations employ these professionals to create and execute brochures, direct mail, web ads, and print ads. The design elements used include fancy lettering, borders, cartoons, illustrations, and photographs.

24. BRITANNIA DESIGN ADVERTISEMENTS

25. STP SEGMENT : People who need and consume bakery and dairy products. TARGET: Middle and upper middle class families, especially Kids . POSITIONING: India’s leading manufacturer of premium quality and healthy biscuits, bakery and dairy products.

26. SWOT ANALYSIS STRENGTHS 1.Around 120 years in the industry. 2.India’s most trusted brand with strong brand recall. 3. Wide range of bakery products like biscuits, rusks, cakes and dairy products like milk, butter, cheese, etc. 4.Major share in biscuits industry. 5. Innovative products for health conscious people like oats and porridge, Nutri Choice biscuits for diabetes patients, Vita Marie Gold, etc.

27. WEAKNESSES 1.Lower market share in dairy segment. 2.Heavy expenditure on advertising and marketing. 3.Similar products produced by many companies means high Brand Switching .

28. OPPORTUNITIES 1.Increase in purchasing power of people in India. 2.Increase its share in the dairy industry. 3.Product line extension. 4.Expansion in other countries.

29. THREATS 1.Lower price offering  competitors 2.Local dairies and bakeries 3.Inflation can cause fall in sales and revenue 4.Rise in cost of raw materials

30. MADE BY :- ARPIT KHANDELWAL AND JAYVARDHAN SINGH PANWAR