brittneyphilogenebrandingkitproject.pptx

branding kit

1. Beginnings to Life: The brand Identity of an Entertainment Business Student! By Brittney Philogene Full Sail University

2. Introduction The objective of this micro-project is to develop a comprehensive brand identity kit, focusing on essential elements such as font families, color palette, and logo design. From this project, I gained an understanding of the psychology behind font and color choices and learned to apply this knowledge in creating a cohesive brand identity.

3. Font Families Header Font: Paragraph Font: Elza is a typeface who responds to the intention of creating a type family without any personal traits or distinguishable features. The font offers oblique versions instead of true italics, and its widths are significantly more condensed than the respective Roman versions, so they stand out better when used together. It is the largest family in Blackletra’s library to date, with 8 weights, 3 widths and 2 optical sizes for a total of 58 fonts. Each font has approximately 900 glyphs and offers broad language support and OpenType features like small caps, tabular and old-style figures, and an alternate character to lowercase /a (one-story). It is Blackletra’s first typeface to offer a variable version with weight, width and slant axes. Articulat CF remarkably suitable for web interfaces, games, and low-resolution applications. Not only does it provide distinct visual appeal, but also its compatibility with other fonts enhances designs to a great extent. Elza Text light Articulat CF Extra Bold

4. Header Font Paragraph Font Font Families (adobe fonts)

5. Color Palette RED BLACK DARK GRAY Symbolizes power, sacrifice, passion, and desire Represents power, sophistication, elegance, formality, mystery , and the unknown Offers seriousness and sophistication and can be used to convey professionalism and trust it can also help create a calming, balancing effect.

6. Color Palette Name: Red Hex: #FF0000 Rgb : 255, 0,0 Name: Black Hex: #000000 Rgb : 0,0,0 Name: Dark Gray Hex: #A9A9A9 Rgb : 169,169,169

7. Color Palette ( Adobe Color)

8. Logo Design The logo has my initials and combines my first and last name with colors that represent the entertainment industry I want to support. Netflix!

9. Psychology of color: Red can have a significate impact on a person's mood, actions, and perceptions. Black can represent strength, power, and authority, and evoke feelings of elegance and sophistication. Dark gray can be a comforting color that provides a feeling of security and protection it is also a symbol of neutrality and independence. Psychology of Font The Articulat CF font effortlessly combines these two styles, creating a unique and captivating aesthetic. The elza text Selection Rationale