Brown and Cream Geometric Digital Marketing Presentation.pdf

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CONTENT
MARKETING

2. ABOUT CONTENT
WWW.RGsite.com
CONTENT MARKETING IS A FORM OF DIGITAL
MARKETING THAT INVOLVES SENDING
PROMOTIONAL MESSAGES OR NEWSLETTERS
TO A LIST OF SUBSCRIBERS VIA EMAIL.
THE GOAL IS BUILDING CUSTOMER
RELATIONSHIPS, PROMOTING PRODUCTS OR
SERVICES, INCREASING BRAND AWARENESS,
AND ULTIMATELY DRIVING SALES.
IN MY EXPERIENCE, EMAIL MARKETING ALLOWS
ME TO REACH MY TARGET AUDIENCE DIRECTLY
WITH PERSONALIZED AND RELEVANT CONTENT.
IT'S ALSO COST-EFFECTIVE, EASY TO TRACK,
AND PROVIDES VALUABLE DATA FOR
ANALYZING CAMPAIGN SUCCESS.

3. WHAT IS CONTENT MARKETING
CONTENT MARKETING IS THE USE OF
EMAIL TO PROMOTE PRODUCTS OR
SERVICES, AS WELL AS INCENTIVIZE
CUSTOMER LOYALTY. IT IS A FORM OF
MARKETING THAT CAN MAKE THE
CUSTOMERS ON YOUR EMAIL LIST
AWARE OF NEW PRODUCTS, DISCOUNTS,
AND OTHER SERVICES. EMAIL
MARKETING IS ONE OF THE MOST
EFFECTIVE AND POPULAR MARKETING
TOOLS.

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OLIVIA WILSON
Abstarct
A COMPREHENSIVE RANGE OF EXECUTIONAL ELEMENTS IN A SAMPLE OF PERMISSION-BASED
E-MARKETING CAMPAIGNS. THIS STUDY PROVIDES IMPORTANT NEW INSIGHTS INTO THE
EXECUTIONAL TACTICS USED IN EMAIL MARKETING CAMPAIGNS; IT SUFFERS FROM A
NUMBER OF LIMITATIONS. IN PARTICULAR, IT WAS NOT POSSIBLE TO EXPLORE THE ACTUAL
EFFECTIVENESS OF SUCH CAMPAIGNS, FROM EITHER THE CONSUMER’S OR THE RETAILER’S
PERSPECTIVE. IN ADDITION, BUCKLIN R.E AND SISMEIRO C (2009) DISCUSS THE NATURE OF
CLICK STREAM DATA, NOTING KEY STRENGTHS AND LIMITATIONS OF THESE DATA FOR
RESEARCH IN MARKETING. DESPITE THE HIGH QUALITY OF SERVICE PROVIDED BY THE
ELECTRONIC MAIL TO THE PROPONENTS AND THE ELECTRONIC COMPANIES, BUT THAT THE
IMPROPER USE OF THIS METHOD WILL CERTAINLY OF OBSTRUCTION AND THE FAILURE OF
COMMERCIAL MARKETING. IN ADDITION, THE DEFECTS OF MARKETING BY EMAIL REPRESENT
THE MOST IMPORTANT DISADVANTAGES OF THIS TYPE OF MARKETING. THEREFORE, WE CAN
SUMMARIZE THESE DISADVANTAGES IN THE FOLLOWING POINTS: - SOME PEOPLE
BENEFICIARIES LOCATED IN THIS QUALITY OF MARKETING MESSAGES BY ELECTRONIC MAIL
ARE MESSAGES AT RANDOM, WHICH LEADS TO A LACK OF INTEREST AND THE DELETE. - THE
USE OF EXCESSIVE AND NON-LEGAL THE DATABASE OF ADDRESSES CLIENTELES. - THE
OPERATIONS OF CONVERSION AND PROMOTE IMAGINARY OF THE PRODUCTS NOT PRESENT
ON WORLD MARKETS. - THE PRESENCE OF FICTITIOUS COMPANIES CLAIMS OWNERSHIP OF A
PRODUCT WELL KNOWN AND OF HIGH QUALITY AND THIS FOR DECEIT AND RHYTHM OF THE
USER FOR THE WORK ILLUSORY AND THE EX GRATIA PAYMENT. - THE DELETION OF
MESSAGES WITHOUT DISTURBING THE CONSULT. - THE OPERATIONS OF ANNOUNCEMENT
AND ADVERTISING NOT ORGANIZED AND WHO HAVE

7. Conclusion
NOT ALL EMAIL LISTS ARE CREATED EQUAL. SOME AUDIENCES PREFER PERSONALIZATION, AND
OTHERS WILL THINK IT’S SPAMMY. SOME AUDIENCES WILL LIKE BRIGHT, EYE-CATCHING CTA BUTTONS.
OTHERS WILL PREFER A MORE SUBTLE CALL-TO-ACTION.
YOU’LL NEVER KNOW WHAT TYPE OF PEOPLE MAKE UP YOUR EMAIL LIST UNTIL YOU TEST THE
VARIABLES. THAT’S WHERE A/B TESTING COMES IN HANDY.
“IF YOU‘RE CONSIDERING MAKING ANY STRUCTURAL OR CONTENT ALTERATIONS TO YOUR EMAIL
MARKETING, A/B TESTING IS AN EXCELLENT WAY TO DETERMINE IF THE CHANGES WILL BE
SUCCESSFUL OR WORTHWHILE BEFORE THEY’RE IMPLEMENTED ON A LARGER SCALE,” SAYS MADISON
ZOEY VETTORINO, MARKETING MANAGER AND SEO CONTENT WRITER FOR HUBSPOT’S WEBSITE BLOG.

8. THANK YOU