BTL activity designed for Sprite

final project

1. Btl activity for sprite

2. sprite

3. Back Ground Client has a Below the Line Marketing activities plan to promote its product Mr. Sohail raja (hereinafter referred to as Client) aid to the overall marketing campaign

4. Target Audience Demographic Segmentation: Children and teenagers No gender segmentation Aimed to all classes of society Behavioral Segmentation: Taste Quality

5. Objective Get the market share Recall our brand name with new flavours brand switchover creating a greater Top of Mind Brand Awareness

6. Activities Road activities: 1)I- walkers 2)shower in parks 3)Printed Balloons displayed on metro route 5) Splash of water bubbles in air at signal Mall activities : 1)Darts will be displayed out side the malls 2)Minute to win it with Give aways (caps, key chains,shirts,bags,balls etc.) 3) photo shoot School activities: 1)Swimming gala activities with gifts & shower of sprite

7. School swimming gala We will conduct activity to create Top of Mind Brand awareness amongst target audience in different schools of Lahore A supervisors will be there to involve target audience into different pool activities. Googles and swimming costumes will be given A kiosk will also be placed for the product taste trials and product sales.

8. Short listing, selection and training of staff for the MMU activity Arrangement of Plasma TV, Sound system, DVD Player Branded portable kiosk for the activity Obtaining permissions from the local authorities Mechanics

9. Dart&minute to win it A female brand ambassador will stand along with the dart with the product rack displayed aside. She will also tell the customer about the “ minute to win it ” game setup outside the store in which the customer can participate. Male Brand ambassador will be deputed outside the store, and will cater to the customers. He will guide the customers regarding game. All the prizes will be displayed on the portable kiosk for the customers attraction. Dj playing the songs to attract the target market

10. selection and training of staff Selection of malls Obtaining permissions from the selected stores Branded kiosks Prizes/ giveaways Multimedia to give different background Mechanics

11. I- walkers this activity is highly recommended to induce sales.. all the traffic or pedestrians on road will see the walkers. Short listing of markets/ high traffic areas for the activity Giving out the new flavor of SPRITE and will explain the product feature and convince the customer to purchase it. Staff to move in assigned Target areas/routs Staff will sale sprite during the activity

12. selection and training of staff Permission from the authorities Uniform of I-walkers Printed Flex Daily reporting Mechanics

13. Splash of water bubbles in air at signal We only need 2 showers for one signal