Building A Powerful Brand on Any Platform

With over 56 million people on social media in the UK, it can be hard to stand out! There's more to your online presence than just posting and hoping. Building a powerful brand is key to getting results and being remembered.
During July's learning slot, Fran will equip you with the tools to build a powerful social media brand that drives results.

You'll learn about:
💡 The secrets to building a powerful brand that gets noticed on ANY social media platform.
💡 How to craft a unique brand identity that resonates with your target audience.
💡 Strategies to create high-quality content that attracts and engages followers.
💡 Actionable tips to collaborate with others and grow your online presence.

2. Build A Powerful Brand
On Any Platform

3. Over 56 million people in the UK on social media
Did you know...

4. Benefits of
building a strong
brand across
platforms...

5. Benefits of
building a strong
brand across
platforms...
Enhanced Credibility

6. Benefits of
building a strong
brand across
platforms...
Improved Brand Reputation
Enhanced Credibility

7. Benefits of
building a strong
brand across
platforms...
Boosted Sales and Website Traffic
Improved Brand Reputation
Enhanced Credibility

8. Enhanced Credibility

9. Shape Brand Reputation

10. Boost Sales and Website Traffic

11. Elements of a Powerful Brand

12. Brand Identity

13. Visual IdentityBrand Identity

14. Visual IdentityBrand Identity
This is where you want to be
The good place

15. Purpose

16. Vision
Purpose

17. Mission
Vision
Purpose

18. Values
Mission
Vision
Purpose

19. Brand voice
Values
Mission
Vision
Purpose

22. Top tip:
Choose your TOV that your audience will relate to

23. Visual Identity

25. Simple design

26. Simple design
Modern font

27. Striking colour
pallette
Simple design
Modern font

28. Striking colour
pallette
Simple design
Classic design
Modern font

29. Striking colour
pallette
Simple design
Memorable
Classic design
Modern font

30. Striking colour
pallette
Simple design
Memorable
Classic design
Modern font
Versatile

32. Don’t:
Jump on logo trends

33. Don’t:
Use too many colours
Jump on logo trends

34. Don’t:
Copy someone else's branding
Use too many colours
Jump on logo trends

35. Try to fit a horizontal logo into social
Don’t:
Copy someone else's branding
Use too many colours
Jump on logo trends

36. Try to fit a horizontal logo into social
Don’t:
Copy someone else's branding
Use too many colours
Jump on logo trends
Add your logo to every post

37. Top tip:
Develop brand guidelines to maintain visual and
messaging consistency across platforms.

38. Visual
Identity
Brand
Identity
Creating high
quality content

39. Follow this
formula:
Hook1

40. Follow this
formula:
Hook1
Story2

41. Follow this
formula:
Hook1
Story2
Tag3

42. Follow this
formula:
Hook1
Story2
Tag3
Keywords & hashtags4

43. Follow this
formula:
Hook1
Story2
Tag3
Keywords & hashtags4
Call to action5

44. Follow this
formula:
Hook1
Story2
Tag3
Keywords & hashtags4
Call to action5
Engage6

45. Fran’s Hierarchy Of Powerful
Branding On Social

46. Brand
Identity
Visual
Identity
High Quality
Content
Powerful
Brand

47. Let’s play a game
Guess the brand from the colours

50. Fun fact:
You can thank JLo for Google
Images section. In 2000 the pop
star donned the famous green
dress and became the most popular
search which inspired Google to
create an images section.

53. Fun fact:
There are only 4 McNugget
shapes, the boot, the bone, the
ball, and the bell.

56. Fun fact:
The first Coke was red wine mixed
with a little cocaine. At the time the
US, especially the Deep South, was
in the midst of an anti-alcohol
movement and a non-alcoholic
version was created.

59. Fun fact:
They were the first company to use
heart-shaped chocolates in heart-
shaped boxes. Which they first did
in 1861 for Valentines Day.

60. Thanks!