Building Meaningful Talent Communities with AI - Heather Pysklywec - SocialHRCamp Ottawa 2024

Speaker: Heather Pysklywec

Digital transformation has transformed the talent acquisition landscape over the past ten years. Now, with the introduction of artificial intelligence, HR professionals are faced with a new suite of tools to choose from. The question remains, where to start, what to be aware of, and what tools will complement the talent acquisition strategy of the organization? This session will give a summary of helpful AI tools in the industry, explain how they can fit into existing systems, and encourage attendees to explore if AI tools can improve their process.

1. MEANINGFUL
with artificial
intelligence
BUILDING
TALENT COMMUNITIES

2. Our conversation is not about:
Bias in AI algorithms
Intellectual property being dropped into large
language models
Candidate privacy risks
Candidates gaming the system with GenAI
Robot agency taking over human existence

3. Source: ManpowerGroup Employment Outlook Survey, March 2024
Global Talent Shortage 2024
2014 2019 2021 2022 2023
2024
201820162015
36% 38%
45%
54%
69%
75%
77%
75%
40%

4. 76% 76% 77% 74%76%71%
Less than 10
Employees
10 - 49 50 - 249 1,000 - 4,999250 - 999 5000+
Employees Employees Employees Employees Employees
Talent Shortage Impacts all Companies
ManpowerGroup Employment Outlook Survey, March 2024

5. 73%
76%
71%
72%
77%
75%
76%
0 20 40 60 80
Communications
Consumer Goods & Services
Energy & Utilities
Financial & Real Estate
Health Care
Industrials
Information Technology
Talent Shortage Impacts all Industries
ManpowerGroup Employment Outlook Survey, March 2024

6. 28% 33% 31% 27%22%22%
Less than 10
Employees
10 - 49 50 - 249 1,000 - 4,999250 - 999 5000+
Employees Employees Employees Employees Employees
Hiring is Not Slowing
ManpowerGroup Employment Outlook Survey, March 2024
Net Employment Outlook 2024

7. Challenges connecting with people
Disparate systems
Manual processes
Siloed data
Diluted sourcing activities
Long time to fill
Business impacts
Poor candidate experience
Inclusivity challenges
Do more with less mentality
+7 %
HR Tech market size
growth YoY since 2014

8. RECRUITING IS BROKEN
StILL
v

9. EMPOWER HUMANS WITH TECHNOLOGY EMPOWER HUMANS WITH TECHNOLOGY

10. Chief Operating Officer, Mindfield
Heather Pysklywec
ABOUT ME
Recruiter turned business leader.
Dreamer of self actualization.
Accepter of uncertainty.
Passionate about optimizing
experiences.
introducing

11. 4 MILL
candidate profiles
300+
communities
1.25MIL
conversations
130K
hires
Mindfield
Mindfield is a recruitment
process outsourcing company
that solves recruiting problems
for companies large and small
across Canada.

12. “TO ADMINISTER THE PROPER
TREATMENT, YOU HAVE TO COME UP
WITH THE PROPER DIAGNOSIS”
RENÉ MORISSETTE
Senior Economist, Statistics Canada
Statistics Canada: Unemployment and job vacancies by education, 2016 to 2022

13. CAN ARTIFICIAL INTELLIGENCE SOLVE TALENT
SHORTAGE?

14. Offer and onboarding
Candidate interviews
Candidate screening
Talent assessment
Talent sourcing
Where are the Friction Points?
Joveo: The Ultimate Guide to Recruiting with AI

15. AI as a Solution
Unified analytics
Personalized offer letters
Personalized training materials
AI powered new hire journey
Interview & intake transcription
Interview scheduling for recruiters & hiring managers
Gamification & AI driven assessments
Behavioral assessments
AI based resume screening & matching
Social media screening
Programmatic advertising
Remove bias from job descriptions
AI powered career sites
Chatbots
CRM to create and engage talent pools
Joveo: The Ultimate Guide to Recruiting with AI

16. Get specific on defining the issue you are looking to solve. Where is your friction
point?
1.
Is technology currently a part of the solution? If so, how is it working?2.
What does ideal state look and feel like?3.
What changes to technology and human process are needed to support this?4.
How do we keep humans in the loop?5.
Increase your own digital literacy. We are all learning. 6.
Get a seat at the table.7.
Start small & take iterative approaches using AI.8.
How Are You Going to Level Up?

17. Take as many demo and sales calls as possible to learn about the tools on the
market.
1.
Do not be afraid to ask questions on the calls 2.
When you have your friction points identified, test free or inexpensive products
with superusers. Evaluate their outcome and experience to determine next steps.
3.
Do your research on companies. Lots of startups right now. Cheap is not always the
best option. Expensive is not necessarily a mark of quality & longevity.
4.
Read & listen to anything you can written by or associated with Amy Webb.5.
Tips

18. AI Tools That I Love Right Now
www.joveo.com www.calendly.com
What they offer:
AI - distributed job advertising
Candidate database & marketing
Optimized career sites
Chat bots
Unified analytics
What they offer:
Interview schedules for recruiters &
managers
Reporting on usage
Reporting on interview cancellations,
interview length, etc.
What they offer:
AI powered notetaking
voice prompted for interview
templates
searchable
video, phone & in person
conversations
$ $$$
www.metaview.ai
What I love:
Game changer for attraction and
engagement
Maximizing indeed spend & diversifying
sources
Agile products to fit any tech
environment
Stackable products that individually
move the needle
Cost efficient vs competitors with similar
functionality
What I love:
Simple automation goes a long way
Giving visibility/control to candidates
and recruiters to control process
(Candidates with recruiters and
Recruiters with Hiring Managers)
Reporting on the administrative burden
of interview scheduling
Inexpensive
What I Love
Designed specifically for recruiting
Putting the human relationship at the
forefront
Ability to build multiple templates
Interview and Intake modules
Extremely inexpensive

19. Heather Pysklywec
[email protected]
www.mindfieldjobs.com
reach out
CONTACT
DETAILS

20. Manpower Group: Employment Outlook Study
Financial Post: Lack of Highly Educated Talent Not Driving Labour Shortages
Joveo: The Ultimate Guide to Recruiting with AI
Symphoney Talent: The State of Recruitment Marketing 2024
Statistics Canada: Unemployment and job vacancies by education, 2016 to 2022
References