Building Personal Branding and Career Development for Future Success.pptx

Material related to personal branding

1. Building Personal Branding and Career Development for Future Success Public Lecture of Sekolah Tinggi Manajemen PPM Dr. Aprihatiningrum Hidayati, S. Psi, MM Dosen STM PPM

2. Table of Contents About Me Lecturer; Business Mentor; Entrepreneur; Mother of 3 kids; 01 What The definition of personal branding 02 Why Why is it important to brand yourself 03 Who Who needs a personal brand? 04 How How to build a personal brand 05

3. About Me 01: “Knowledge is Power” -Francis Bacon-

4. Dr. Aprihatiningrum Hidayati, S. Psi,. MM. Pendidikan S1 – Psikologi Universitas Diponegoro (2003-2007) S2 – STM PP M /Manajemen Pemasaran (2010-2011) S 3 – Doktor Manajemen Bisnis-Sekolah Bisnis IPB (2016-2019) IPB University, Topik Disertasi : Family Business Succession Pekerjaan Dosen dan Peneliti Sekolah Tinggi Manajemen PPM . Bidang Keahlian: Family Business, Entrepreneurship , dan Consumer Behavior Mentor Bisnis Mahasiswa dan UMKM Plt Ketua Sekolah Tinggi Manajemen PPM (2021-2022) Wakil Ketua bidang Akademik Sekolah Tinggi Manajemen PPM (2021-2022) Ketua Program Sarjana Sekolah Tinggi Manajemen PPM (2020-2021) Ketua Program Studi Sarjana Manajemen Bisnis Sekolah Tinggi Manajemen PPM (2020-2021) Pengalaman Runner Up – Indonesia The 2022 Emerald/Asia Case Writing Competition-the Emerging Markets Case Studies Collection (EMCS) Reviewer EEMCS (the Emerald Emerging Markets Case Studies)-Scopus Indexed Q4 Ketua Tim Pengusul Hibah Matching Fund Kedaireka Kemendikbudristek 2022 Best Presenter Awards in 10 th Global Conferences on Business and Social Science in KL, Malaysia, 2020 Best Paper Awards in 8 th Global Conferences on Business and Social Science in KL, Malaysia, 2018 Best Paper Awards in International Conference on Business and Management in Hongkong , 2014 The 1st Winner of Bosch and Siemens Business Plan Competition , 2011 Prof. Dr. A.M. Kadarman Scholarship Winner , 2010 The 2nd Winner of Master Journey in Management (MJM) FE-UI , 2010 Best Student of WM Program PPM School of Management, 2011 Best Student of Medical Faculty, University of Diponegoro , 2007

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6. Dr. Aprihatiningrum Hidayati is lecturer at Sekolah Tinggi Manajemen PPM. She has a PhD in Business Management from IPB University. Her research interest includes family firms, entrepreneurship, and consumer behaviour . She has published several papers in top academic journals and is a frequent speaker at conferences. She is a highly respected scholar and educator, and she is making significant contributions to the field of management. About Me

7. My Evolution 2007 Bachelor in Psychology; GPA: 3.67; Best Student; Cumlaude Graduate 2020 Doctor in Business Management; GPA: 3.63; Published 2 articles in Scopus Q1; Q2 2011 Master in Management; GPA: 3.99; Best Student; Cumlaude Graduate; The Future Leader 2 Scholarship Awardee in 2009 1 2 3

8. My Evolution 2021 Vice Dean of Academic 2020 Head of Bachelor Study Program 4 5 And Still Going Strong! 2022 Acting Dean of PPM School 6 2023-2024 Lecturer, Researcher, Mentor 7

9. Personal branding is the act of individuals promoting themselves and their vocations as brands (Peters, 1997) Personal branding is what shapes the perception of an individual in the eyes of the public. Personal branding is all about building your reputation, creating an image of yourself for the outside world and marketing yourself as an individual. Essentially, your personal brand is the story that’s told about you when you’re not in the room. What is personal branding?

10. Personal Branding among Vision Mission Source: Pawar (2012)

11. Personal Branding Intersection Personal branding core area Source: Pawar (2012)

12. Personal Branding Exposure Source: Pawar (2012)

13. Five Personality Dimensions based on Aaker

14. Why we need personal branding?

15. Importance of Personal Branding Source: Pawar (2012)

16. Who needs personal branding? Professions Freelancers, Influencers, Content Creators, Bloggers; Public Figure; Entrepreneur; Executive Characteristics had a story and a unique process to share with others; to showcase those skills and stand out from the crowd. The one who wants to build a business around a brand Richard Branson  is notorious for his fun-loving attitude, his passion for what he does and his belief in work-life balance for himself and his employees.

17. Maudy Ayunda

18. Buyer Persona Profile Preferred Content Travel Fashion Photography Social Media Choice Experiences Travels Shopping Reading

19. 3Cs Criteria for a good personal brand Source: Pawar (2012)

20. Distinctive Features of Personal Branding

21. How to build a personal brand? Define your Goals, Mission, & Vision Build your personal profile with stories Outline your target audience Find your place in the world Design your brand identity Create offers and monetize your brand Source: www.digitalbrandblueprint.com 1 7 4 5 6 2 3 Market and grow your brand

22. Creating Brand Personal Framework

23. Do you have any questions? [email protected] [phone] yourcompany.com Please keep this slide for attribution. Thanks!